🔓 OCTOBER IS FULL — THE NEXT CAMP WILL BE IN JANUARY 2025.

Get Promoted to AE, Start Closing Deals & Make More Commission

Join 200+ SDRs and accelerate the growth of your sales career.

This is the programme I have used to help SDRs across Europe, North America and APAC get promoted and earn 6-figure salaries.

Go From SDR to AE + Start Closing Deals

1000+ students have rated my courses 4.92/5

We are all familiar with wanting to get promoted to AE…

But it's not your fault you didn’t get the right training or coaching.

Promised a Promotion

You keep getting told you’ll be promoted soon but it never materializes. You feel stuck in your SDR role.

No Training

No-one is giving you the skills or training you need to be successful in a closing role.

Rejected in Interviews

You keep applying to jobs but get told you don’t have enough "AE or closing experience". It’s demoralizing.

Take Back Control With The SDR to AE Bootcamp…

You will have a trusty assistant to help you unlock your sales potential

Disclaimer: it’s me

Get Results Fast

You can easily copy and paste frameworks, templates and systems from this playbook in your daily workflows to accelerate your AE and closing skills.

Upskill Quickly

The method I use is called ‘’The step-by-step’’ method. It’s the easiest way to learn and retain the information so you can get going fast with your new role.

Proven to Get Promotions

The systems were built on the back of building helping >100 SDRs get promoted to AE and go on to be successful long term in senior sales roles.

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

The next camp starts October 1st 2024

[limited to 30 places]

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

The AE Skills You've Been Missing…

Maybe you've tried learning AE before. Or you’re currently trying to do it? My guess is you’ve not got as far as you want with it. What starts off exciting becomes difficult, you don’t get the right support. And before you know it, you're feeling stressed, anxious and nervous about your sales career.

But this is because you don’t have the underlying skills to carry you through.
Maybe you've tried learning AE before. Or you’re currently trying to do it? My guess is you’ve not got as far as you want with it. What starts off exciting becomes difficult, you don’t get the right support. And before you know it, you're feeling stressed, anxious and nervous about your sales career.
But this is because you don’t have the underlying skills to carry you through.
Maybe you've tried learning AE before. Or you’re currently trying to do it? My guess is you’ve not got as far as you want with it. What starts off exciting becomes difficult, you don’t get the right support. And before you know it, you're feeling stressed, anxious and nervous about your sales career.
But this is because you don’t have the underlying skills to carry you through.
Maybe you've tried learning AE before. Or you’re currently trying to do it? My guess is you’ve not got as far as you want with it. What starts off exciting becomes difficult, you don’t get the right support. And before you know it, you're feeling stressed, anxious and nervous about your sales career.
But this is because you don’t have the underlying skills to carry you through.

You tried to start learning AE properly on your own or by listening to 1000s of call recordings or maybe the classic method of sitting in on Discovery Calls – you’re almost doomed from the beginning.

But SDR to AE solves that problem. You’ll learn via simple step-by-step systems you can build up overtime to get to your big goal; hitting your quota consistently as a full-cycle seller.

This helps learning the AE and closing skills you need unlike anything you’ve seen before.

You tried to start learning AE properly on your own or by listening to 1000s of call recordings or maybe the classic method of sitting in on Discovery Calls – you’re almost doomed from the beginning.
But SDR to AE solves that problem. You’ll learn via simple step-by-step systems you can build up overtime to get to your big goal; hitting your quota consistently as a full-cycle seller.
This helps learning the AE and closing skills you need unlike anything you’ve seen before.
You tried to start learning AE properly on your own or by listening to 1000s of call recordings or maybe the classic method of sitting in on Discovery Calls – you’re almost doomed from the beginning.
But SDR to AE solves that problem. You’ll learn via simple step-by-step systems you can build up overtime to get to your big goal; hitting your quota consistently as a full-cycle seller.
This helps learning the AE and closing skills you need unlike anything you’ve seen before.
You tried to start learning AE properly on your own or by listening to 1000s of call recordings or maybe the classic method of sitting in on Discovery Calls – you’re almost doomed from the beginning.
But SDR to AE solves that problem. You’ll learn via simple step-by-step systems you can build up overtime to get to your big goal; hitting your quota consistently as a full-cycle seller.
This helps learning the AE and closing skills you need unlike anything you’ve seen before.

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

The BIG Problem vs The Solution

When you learn AE skills through this course, you’ll be able to manage a book of business, run deep discovery, demo, multi-thread, negotiate, close deals and much more. The course is everything you need in just 5 weeks of learning.

When you learn AE skills through this course, you’ll be able to manage a book of business, run deep discovery, demo, multi-thread, negotiate, close deals and much more. The course is everything you need in just 5 weeks of learning.
When you learn AE skills through this course, you’ll be able to manage a book of business, run deep discovery, demo, multi-thread, negotiate, close deals and much more. The course is everything you need in just 5 weeks of learning.
When you learn AE skills through this course, you’ll be able to manage a book of business, run deep discovery, demo, multi-thread, negotiate, close deals and much more. The course is everything you need in just 5 weeks of learning.

The Problem

The Problem

Most existing AE training doesn’t work. You sit on discovery calls to learn what the best performers do and that never actually translates into you learning the skill. It’s just lazy

leadership. And this method can NEVER work for everyone, people learn in different ways. After all, we are all different and sell different things. That’s why most observation work like this is a total waste of time.

This happens because most leaders are lazy when it comes to coaching. Or they simply don’t know the skills you need you to learn so can’t teach them to you anyway.

They delegate your development and career to AEs to try and learn from them instead. Then 6 months later you’re left wondering why you can’t get an AE role and keep getting told you don’t have the closing skills or experience. It’s not good enough.

The Solution

The Solution

Using step-by-step guides to learning AE skills and closing is totally new and different.

There are no ‘algorithms’ and ‘mass-produced software’. Just real learning, created only for sales people who take learning AE skills seriously.

I’ve used this method to build 3x global sales functions at companies that have ALL exited for >$1.6B. A huge part of that was because most of the SDRs I hired developed into top performing AEs, crushed their quotas and smashed company revenue goals.

But more importantly, so are many thousands of students who I’ve helped to learn AE and closing sales skills [>6000+ and counting in 2024 alone]. I’ll use this exact same method to help you learn AE Skills too.

If you aren’t sure you want or need to learn AE skills using my method. Don’t buy this course. It’s not for tyre kickers or people who think a course will magically get them to no.1 in their company. You have to put a little effort in also. My promise is to give you the secrets. The rest is up to you.

If you truly want to learn to be an AE then you can get started today…

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Why join SDR to AE now?

The trick to learning AE is to start before you get the role. The sooner you start learning AE skills using a proven method, the sooner you will be rewarded with a more fulfilling life, job and responsibilities [+ a great commission cheque].

Why join SDR to AE now?

The trick to learning AE is to start before you get the role. The sooner you start learning AE skills using a proven method, the sooner you will be rewarded with a more fulfilling life, job and responsibilities [+ a great commission cheque].

Why join SDR to AE now?

The trick to learning AE is to start before you get the role. The sooner you start learning AE skills using a proven method, the sooner you will be rewarded with a more fulfilling life, job and responsibilities [+ a great commission cheque].

If you start to learn AE now, you can:

Make more commission

Get promoted to AE faster

Take control of your pipeline

No more waiting for a promotion

Hit quota in your sales role faster

Skip the mistakes everyone makes

Keep your mind sharp and learn a new useful skill

Land interviews for AE roles using proven outbound skills

Improve your quality of life almost overnight [AE wages are GREAT]

If you start to learn AE now, you can:

Make more commission

Get promoted to AE faster

Take control of your pipeline

No more waiting for a promotion

Hit quota in your sales role faster

Skip the mistakes everyone makes

Keep your mind sharp and learn a new useful skill

Land interviews for AE roles using proven outbound skills

Improve your quality of life almost overnight [AE wages are GREAT]

If you start to learn AE now, you can:

Make more commission

Get promoted to AE faster

Take control of your pipeline

No more waiting for a promotion

Hit quota in your sales role faster

Skip the mistakes everyone makes

Keep your mind sharp and learn a new useful skill

Land interviews for AE roles using proven outbound skills

Improve your quality of life almost overnight [AE wages are GREAT]

Being able to prove you have AE skills brings so much opportunity to your life. Why not start enjoying that now rather than in six months time?

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Learn the AE skills you need to get promoted and start closing deals from someone who has coached over 1000 SDRs.

Learn the AE skills you need to get promoted and start closing deals from someone who has coached over 1000 SDRs.

This is the exact programme 100+ SDRs have used to land their dream AE role.

Here’s some happy customers on the last bootcamp:

There's Jack

He got promoted to AE 4 weeks into the course.

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Is SDR-to-AE right for you?

Are you frustrated by the lack of promotion opportunities? 

Are you an SDR that wants to be an AE in 0-6 months time?

Are you a new AE who wants to learn the fundamentals of their role?

If anyone of these sound familiar then SDR-to-AE was built for you

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Join 200+ SDRs and Junior AEs who have got promoted and started closing deals with the SDR-to-AE Bootcamp…

Kiera Bridgeman

SDR @Deel

The bootcamp is invaluable, if you want to be an AE. I now know how to put myself in the perfect position to be considered for the promotion to AE as well as ramp-up quickly when I get there. 

Paolo Lipari

Senior SDR

The SDR to AE boot camp helped me land 4 AE job offers. Not only is he a great salesman (the best imo), he also makes sure to go to the extra mile out of sessions by answering all questions you might have. The course is full of practical tips and applicable frameworks. It's ideal for anyone wanting to dramatically improve their sales performance.

Jack Vesztrocy

Account Executive @ Yulife

I got promoted to AE 4 weeks into starting the bootcamp. It walked me through each stage of the sales process and gave tangible frameworks to help progress or disqualify deals effectively. I strongly recommend you join this bootcamp if you're looking to get promoted to AE in 2024. 

Andre Paraskeva

Senior SDR @ Pleo

As a Senior SDR, successfully transitioning into an AE role is top of mind for me and this bootcamp has been a massive step in that direction. Chris' approach has given me the tools and the mindset I need to hit the ground running and the framework required to be an all-round top performing AE. Whether you're looking move into an AE role, or up for AE game, I simply cannot recommend this course enough!

Kiera Bridgeman

SDR @Deel

The bootcamp is invaluable, if you want to be an AE. I now know how to put myself in the perfect position to be considered for the promotion to AE as well as ramp-up quickly when I get there. 

Paolo Lipari

Senior SDR

The SDR to AE boot camp helped me land 4 AE job offers. Not only is he a great salesman (the best imo), he also makes sure to go to the extra mile out of sessions by answering all questions you might have. The course is full of practical tips and applicable frameworks. It's ideal for anyone wanting to dramatically improve their sales performance.

Jack Vesztrocy

Account Executive @ Yulife

I got promoted to AE 4 weeks into starting the bootcamp. It walked me through each stage of the sales process and gave tangible frameworks to help progress or disqualify deals effectively. I strongly recommend you join this bootcamp if you're looking to get promoted to AE in 2024. 

Andre Paraskeva

Senior SDR @ Pleo

As a Senior SDR, successfully transitioning into an AE role is top of mind for me and this bootcamp has been a massive step in that direction. Chris' approach has given me the tools and the mindset I need to hit the ground running and the framework required to be an all-round top performing AE. Whether you're looking move into an AE role, or up for AE game, I simply cannot recommend this course enough!

Kiera Bridgeman

SDR @Deel

The bootcamp is invaluable, if you want to be an AE. I now know how to put myself in the perfect position to be considered for the promotion to AE as well as ramp-up quickly when I get there. 

Paolo Lipari

Senior SDR

The SDR to AE boot camp helped me land 4 AE job offers. Not only is he a great salesman (the best imo), he also makes sure to go to the extra mile out of sessions by answering all questions you might have. The course is full of practical tips and applicable frameworks. It's ideal for anyone wanting to dramatically improve their sales performance.

Jack Vesztrocy

Account Executive @ Yulife

I got promoted to AE 4 weeks into starting the bootcamp. It walked me through each stage of the sales process and gave tangible frameworks to help progress or disqualify deals effectively. I strongly recommend you join this bootcamp if you're looking to get promoted to AE in 2024. 

Andre Paraskeva

Senior SDR @ Pleo

As a Senior SDR, successfully transitioning into an AE role is top of mind for me and this bootcamp has been a massive step in that direction. Chris' approach has given me the tools and the mindset I need to hit the ground running and the framework required to be an all-round top performing AE. Whether you're looking move into an AE role, or up for AE game, I simply cannot recommend this course enough!

Timothy Weaver

Account Executive

The SDR to AE bootcamp was great for me in securing a promotion to AE. It gave me and my manager the confidence I would be able to make the transition. The course covers the crucial new skills (with actionable examples) that are required as an AE. I have also been able to hit the ground running hitting my target in my first two months as an AE. This wouldn't have been possible without this course.

Martine DiDomenico

Account Executive @ Egress

Martine hit 275% of quota in her first quarter as an AE after she joined the bootcamp.

Gerbrand

Senior SDR

The course was immensely valuable. Chris is so knowledgeable about the industry and sales. It broadened my view of the AE job and gave me a good understanding of what specific skills I need to work on. I definitely recommend taking this course for any aspiring AE.

Iolo Dafydd

Business Development Representative

Chris was an awesome coach. The course is clearly thought out I learned a LOT in the 4 weeks! Recommend to anyone looking to get promoted and improve their AE skills! 

Jack Vesztrocy

Account Executive at YuLife

I got promoted to AE 4 weeks into doing the course. It walked me through each stage of the sales process and gave tangible frameworks to help progress or disqualify deals effectively. I strongly recommend you join the course if you're looking to get promoted to AE in 2024. 

Timothy Weaver

Account Executive

The SDR to AE bootcamp was great for me in securing a promotion to AE. It gave me and my manager the confidence I would be able to make the transition. The course covers the crucial new skills (with actionable examples) that are required as an AE. I have also been able to hit the ground running hitting my target in my first two months as an AE. This wouldn't have been possible without this course.

Martine DiDomenico

Account Executive @ Egress

Martine hit 275% of quota in her first quarter as an AE after she joined the bootcamp.

Gerbrand

Senior SDR

The course was immensely valuable. Chris is so knowledgeable about the industry and sales. It broadened my view of the AE job and gave me a good understanding of what specific skills I need to work on. I definitely recommend taking this course for any aspiring AE.

Iolo Dafydd

Business Development Representative

Chris was an awesome coach. The course is clearly thought out I learned a LOT in the 4 weeks! Recommend to anyone looking to get promoted and improve their AE skills! 

Jack Vesztrocy

Account Executive at YuLife

I got promoted to AE 4 weeks into doing the course. It walked me through each stage of the sales process and gave tangible frameworks to help progress or disqualify deals effectively. I strongly recommend you join the course if you're looking to get promoted to AE in 2024. 

Timothy Weaver

Account Executive

The SDR to AE bootcamp was great for me in securing a promotion to AE. It gave me and my manager the confidence I would be able to make the transition. The course covers the crucial new skills (with actionable examples) that are required as an AE. I have also been able to hit the ground running hitting my target in my first two months as an AE. This wouldn't have been possible without this course.

Martine DiDomenico

Account Executive @ Egress

Martine hit 275% of quota in her first quarter as an AE after she joined the bootcamp.

Gerbrand

Senior SDR

The course was immensely valuable. Chris is so knowledgeable about the industry and sales. It broadened my view of the AE job and gave me a good understanding of what specific skills I need to work on. I definitely recommend taking this course for any aspiring AE.

Iolo Dafydd

Business Development Representative

Chris was an awesome coach. The course is clearly thought out I learned a LOT in the 4 weeks! Recommend to anyone looking to get promoted and improve their AE skills! 

Jack Vesztrocy

Account Executive at YuLife

I got promoted to AE 4 weeks into doing the course. It walked me through each stage of the sales process and gave tangible frameworks to help progress or disqualify deals effectively. I strongly recommend you join the course if you're looking to get promoted to AE in 2024. 

Iolo Dafydd

Senior SDR

Chris was an awesome coach. The course is clearly thought out I learned a LOT in the 4 weeks! Recommend to anyone looking to get promoted and improve their AE skills! 

Jack Cooke

Account Executive

I closed my first deal 1 week after the course finished and I correlate a lot of that to the training I received from Chris.The SDR to AE course has been incredibly helpful in enabling me as I move towards being a full-cycle AE. Would recommend it to anyone looking to make the jump to AE!

Andre Paraskeva

Senior SDR @ Pleo

As a Senior SDR, successfully transitioning into an AE role is top of mind for me and this bootcamp has been a massive step in that direction. Chris' approach has given me the tools and the mindset I need to hit the ground running and the framework required to be an all-round top performing AE. Whether you're looking move into an AE role, or up for AE game, I simply cannot recommend this bootcamp enough!

Christian de Jong

SDR to AE at Sastrify

The bootcamp helped me land a SaaS AE role even though I had AE experience in another sector. Chris gives you the guidance, skills and structure needed to thrive from Day 1 in your AE role and even sets you apart interviewing for your first AE role! Highly recommend for anyone who wants to be an AE.

Jack Cooke

Account Executive - Appvia

I closed my first deal 1 week after I finished the course and I correlate a lot of that to the training I received from Chris.The SDR to AE course has been incredibly helpful in enabling me as I move towards being a full-cycle AE. Would recommend it to anyone looking to make the jump to AE!

Iolo Dafydd

Senior SDR

Chris was an awesome coach. The course is clearly thought out I learned a LOT in the 4 weeks! Recommend to anyone looking to get promoted and improve their AE skills! 

Jack Cooke

Account Executive

I closed my first deal 1 week after the course finished and I correlate a lot of that to the training I received from Chris.The SDR to AE course has been incredibly helpful in enabling me as I move towards being a full-cycle AE. Would recommend it to anyone looking to make the jump to AE!

Andre Paraskeva

Senior SDR @ Pleo

As a Senior SDR, successfully transitioning into an AE role is top of mind for me and this bootcamp has been a massive step in that direction. Chris' approach has given me the tools and the mindset I need to hit the ground running and the framework required to be an all-round top performing AE. Whether you're looking move into an AE role, or up for AE game, I simply cannot recommend this bootcamp enough!

Christian de Jong

SDR to AE at Sastrify

The bootcamp helped me land a SaaS AE role even though I had AE experience in another sector. Chris gives you the guidance, skills and structure needed to thrive from Day 1 in your AE role and even sets you apart interviewing for your first AE role! Highly recommend for anyone who wants to be an AE.

Jack Cooke

Account Executive - Appvia

I closed my first deal 1 week after I finished the course and I correlate a lot of that to the training I received from Chris.The SDR to AE course has been incredibly helpful in enabling me as I move towards being a full-cycle AE. Would recommend it to anyone looking to make the jump to AE!

Iolo Dafydd

Senior SDR

Chris was an awesome coach. The course is clearly thought out I learned a LOT in the 4 weeks! Recommend to anyone looking to get promoted and improve their AE skills! 

Jack Cooke

Account Executive

I closed my first deal 1 week after the course finished and I correlate a lot of that to the training I received from Chris.The SDR to AE course has been incredibly helpful in enabling me as I move towards being a full-cycle AE. Would recommend it to anyone looking to make the jump to AE!

Andre Paraskeva

Senior SDR @ Pleo

As a Senior SDR, successfully transitioning into an AE role is top of mind for me and this bootcamp has been a massive step in that direction. Chris' approach has given me the tools and the mindset I need to hit the ground running and the framework required to be an all-round top performing AE. Whether you're looking move into an AE role, or up for AE game, I simply cannot recommend this bootcamp enough!

Christian de Jong

SDR to AE at Sastrify

The bootcamp helped me land a SaaS AE role even though I had AE experience in another sector. Chris gives you the guidance, skills and structure needed to thrive from Day 1 in your AE role and even sets you apart interviewing for your first AE role! Highly recommend for anyone who wants to be an AE.

Jack Cooke

Account Executive - Appvia

I closed my first deal 1 week after I finished the course and I correlate a lot of that to the training I received from Chris.The SDR to AE course has been incredibly helpful in enabling me as I move towards being a full-cycle AE. Would recommend it to anyone looking to make the jump to AE!

1000+ students have rated my courses 4.92/5

Get a sneak peak inside the SDR to AE Bootcamp…

“ Promoted 3 weeks into the programme’’

“ Promoted 3 weeks into the programme’’

“ Promoted 3 weeks into the programme’’

1000+ students have rated my courses 4.92/5

The Step by Step Method makes the AE Skills you learn easy to remember in your mind.

In the lessons, I teach you in a way that helps you understand AE Skills much faster than usual...

I’ll go through everything you need from managing a book of business to closing deals out, using simple, easy to remember step by step systems.

This is the easiest way to learn. It breaks up complex frameworks every sales trainer teaches [which are confusing] you and builds it back up easily so you can remember it and see progress straight away.

If that sounds like how you want to learn, click the link below and get started.

In the lessons, I teach you in a way that helps you understand AE Skills much faster than usual...
I’ll go through everything you need from managing a book of business to closing deals out, using simple, easy to remember step by step systems.
This is the easiest way to learn. It breaks up complex frameworks every sales trainer teaches [which are confusing] you and builds it back up easily so you can remember it and see progress straight away.
If that sounds like how you want to learn, click the link below and get started.
In the lessons, I teach you in a way that helps you understand AE Skills much faster than usual...
I’ll go through everything you need from managing a book of business to closing deals out, using simple, easy to remember step by step systems.
This is the easiest way to learn. It breaks up complex frameworks every sales trainer teaches [which are confusing] you and builds it back up easily so you can remember it and see progress straight away.
If that sounds like how you want to learn, click the link below and get started.
In the lessons, I teach you in a way that helps you understand AE Skills much faster than usual...
I’ll go through everything you need from managing a book of business to closing deals out, using simple, easy to remember step by step systems.
This is the easiest way to learn. It breaks up complex frameworks every sales trainer teaches [which are confusing] you and builds it back up easily so you can remember it and see progress straight away.
If that sounds like how you want to learn, click the link below and get started.

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

You’ll be an AE in no time

SDR to AE will teach you the foundations you need to get your career aspirations on the right track…

Take a look inside the course and experience it yourself…

SDR to AE will teach you the foundations you need to get your career aspirations on the right track…

Take a look inside the course and experience it yourself…

SDR to AE will teach you the foundations you need to get your career aspirations on the right track…

Take a look inside the course and experience it yourself…

SDR to AE will teach you the foundations you need to get your career aspirations on the right track…

Take a look inside the course and experience it yourself…

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Crush your AE Interviews

This is a very typical customer message I get.

This is a very typical customer message I get.
This is a very typical customer message I get.
This is a very typical customer message I get.

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Pay once, use forever…

Pay once, use forever…

Pay once, use forever…

Enjoy lifetime access, with unlimited free updates, for the rest of time.

10 live hours of masterclasses with me

Lifetime updates forever and ever

Junior AE Systems Course

Outbound Systems Course

Interview Systems Course

Access to me throughout

Recordings access

1000+ students have rated my courses 4.92/5

Enjoy lifetime access, with unlimited free updates, for the rest of time.

10 live hours of masterclasses with me

Lifetime updates forever and ever

Junior AE Systems Course

Outbound Systems Course

Interview Systems Course

Access to me throughout

Recordings access

1000+ students have rated my courses 4.92/5

Enjoy lifetime access, with unlimited free updates, for the rest of time.

10 live hours of masterclasses with me

Lifetime updates forever and ever

Junior AE Systems Course

Outbound Systems Course

Interview Systems Course

Access to me throughout

Recordings access

1000+ students have rated my courses 4.92/5

Get 3 FREE Bonuses when you join…

1

Outbound Systems

the modern playbook to help you crush your current SDR role on autopilot so you can spend more time building AE skills. [worth £199]

2

Junior AE Systems

get the playbook top AEs use to crush their quotas so you can avoid the mistakes most new AE make [worth £149].

3

Interview Systems

my latest step-by-step guide on landing and crushing your AE interviews to get higher paid offers, fast. [worth £149]

Join now and you’ll get access to all of this PLUS everything in the SDR to AE Bootcamp.

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

The Next Bootcamp Starts October 2024 [30 Seats MAX]

SDR-to-AE Course Overview, Curriculum and Schedule

Live Session #0

Kick-off Call + Meet and Greet

Most bootcamps never give you personal insights into who your instructor is and why they’’get it’’. In this session I’ll go the extra mile to help you feel supported.

- Get a personal insight into your instructor and their story
- Meet other bootcampers and start building your network
- A step-by-step guide to what you can expect in each session

Live Session #1

Role and Responsibilities of an AE

Before you get promoted it’s important you know exactly what you’re letting yourself in for. After all, this is your career.

- Understand the day to day of an Account Executive
- Learn the differences between your role as an SDR and an AE
- Start mastering how to manage a book of business as an AE

Live Session #2

Sales Process 101 - Manage your KPIs

Every great AE understands what resources they have available and how to leverage them in order to achieve quota.

- Learn how to leverage your internal resources to build more pipeline
- Understand how to manage your sales funnel to forecast effectively
- Learn the principles behind a great sales process

Live Session #3

How to run Deep Discovery Calls

Discovery is a process not an event. Sellers are professionals using questions to gain information. If you don’t have this skill, you’ll fail.

- Steal my Discovery Call Framework so you can plug and play it
- Learn a simple framework for questioning your prospect effectively
- Understand how you can use answers to questions in storytelling

Live Session #4

Mastering the Art of Multithreading 

The secret behind driving velocity into your deals so they close fast for lots of money.

- Understand the fundamentals of B2B buying teams
- Learn how to isolate, test and build your business champions
- Get access to my scripts and email templates to gain access power into your deals

Live Session #5

Halfway Checkpoint and AMA Session

You will be learning a lot in this programme at a very fast pace. Halfway through we will take a step back and make sure all questions are answered.

- Your opportunity to catch up on any material you’re unsure about
- A space for questions about topics you want a deeper understanding of
- An hour to learn from my answers to best help you understand everything we have covered

Live Session #6

Delivering World-Class Demos and Presentations

I’ll give you all the latest data backed secrets on how to run the best demos and presentations so you can blow competition away.

- Understand the fundamentals of running great demos
- Learn how to handle one to many calls with multiple stakeholders
- Get access to all my secrets for running demos that get you next steps

Live Session #7

How to build Stand-Out Business Cases

Most sellers can do discovery and demos but they let themselves down when it comes to writing a business case that sells.

- Get my framework for writing a business case in one-page
- Start understanding what a high quality business case looks like
- Learn how to tell the story of how you help your prospect through the vehicle of business cases

Live Session #8

Learn to Negotiate

Most new AEs are let down by their negotiation skills. You’ve done a great job to get the deal this far but it’s so often lost when we get to the negotiation table.

- Get my proven, data backed set of rules for negotiating
- Understand the power of gives, gets and taking things away in negotiation
- Learn how to structure negotiation meetings so you and your buyer both get a great deal

Live Session #9

Closing Deals 101

Most reps don't know how to get deals over the line even when they have a verbal yes. In this session you'll master getting contracts signed quickly without chasing your new customer.

- Learn how to build mutual closing plans with buyers 

- Understand how to stay with power until the deal gets signed 

- Master driving urgency without chasing your prospects and annoying them

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Luis Buitrago

BDR @ Braze

The bootcamp was a 10/10. Actionable take aways to  BDRs/SDRs who are aspiring to be AEs. It was fun, digestible, and Chris's energy is contagious. Looking forward to apply these learnings in my journey as I step into a closing role :)

Ready to join the bootcamp?

£495 + VAT

8x hours of Live Masterclasses

2x hours of AMA (ask me anything)

Recordings and Resources for every session

FREE access to the Cold Call OS (worth £97)

On-demand support from your trainer throughout

Certification and Personal References (upon request)

Lifetime Access

1000+ students have rated my courses 4.92/5

Luis Buitrago

BDR @ Braze

The bootcamp was a 10/10. Actionable take aways to  BDRs/SDRs who are aspiring to be AEs. It was fun, digestible, and Chris's energy is contagious. Looking forward to apply these learnings in my journey as I step into a closing role :)

Ready to join the bootcamp?

£495 + VAT

8x hours of Live Masterclasses

2x hours of AMA (ask me anything)

Recordings and Resources for every session

FREE access to the Cold Call OS (worth £97)

On-demand support from your trainer throughout

Certification and Personal References (upon request)

Lifetime Access

1000+ students have rated my courses 4.92/5

Luis Buitrago

BDR @ Braze

The bootcamp was a 10/10. Actionable take aways to  BDRs/SDRs who are aspiring to be AEs. It was fun, digestible, and Chris's energy is contagious. Looking forward to apply these learnings in my journey as I step into a closing role :)

Ready to join the bootcamp?

£495 + VAT

8x hours of Live Masterclasses

2x hours of AMA (ask me anything)

Recordings and Resources for every session

FREE access to the Cold Call OS (worth £97)

On-demand support from your trainer throughout

Certification and Personal References (upon request)

Lifetime Access

1000+ students have rated my courses 4.92/5

Here’s what you get

8x 60 Minute Masterclasses

Learn the fundamentals of being a high performance AE. From discovery to negotiation, every masterclass is packed with frameworks and actionable tips that 100+ SDR have used to get their AE journeys off to a successful start.

2x 60 Minute AMAs

Get answers to your most burning questions by getting 2 hours of access to your trainer whilst learning from others experiences on the programme.

Pre-recorded Masterclasses

Self learn with pre-recorded material you can apply to your current role as well as how to get promoted and be successful.

Lifetime Updates

You’ll get free updates for life with access to anything added to future SDR to AE Bootcamp versions including guest speakers, new products and more learning material.

Lifetime Access

Everything is recorded and all of the materials and frameworks will be sent to you immediately after each class so you can start practicing what you’ve been taught straight away.

On Demand Support

Everyone gets FULL access to me Monday to Friday throughout the programme for support on ALL sales and career related topics.

Certification

All attendees get a certification upon completion of the programme they can use on their LinkedIn profiles and resumes.

Job References

If you’re ever applying for an AE/Sales role I will write you a personal reference (upon request).

Friendship & Community

The bootcamp is more than just learning from me it's about learning from each other. You’ll get to meet people in your exact position and make friends with other sellers outside of your organization so you can build your.

Network Access

I’ll introduce you [upon request only] to my most trusted network of recruiters and hiring managers who can help you find your dream sales role.

8x 60 Minute Masterclasses

Learn the fundamentals of being a high performance AE. From discovery to negotiation, every masterclass is packed with frameworks and actionable tips that 100+ SDR have used to get their AE journeys off to a successful start.

2x 60 Minute AMAs

Get answers to your most burning questions by getting 2 hours of access to your trainer whilst learning from others experiences on the programme.

Pre-recorded Masterclasses

Self learn with pre-recorded material you can apply to your current role as well as how to get promoted and be successful.

Lifetime Updates

You’ll get free updates for life with access to anything added to future SDR to AE Bootcamp versions including guest speakers, new products and more learning material.

Lifetime Access

Everything is recorded and all of the materials and frameworks will be sent to you immediately after each class so you can start practicing what you’ve been taught straight away.

On Demand Support

Everyone gets FULL access to me Monday to Friday throughout the programme for support on ALL sales and career related topics.

Certification

All attendees get a certification upon completion of the programme they can use on their LinkedIn profiles and resumes.

Job References

If you’re ever applying for an AE/Sales role I will write you a personal reference (upon request).

Friendship & Community

The bootcamp is more than just learning from me it's about learning from each other. You’ll get to meet people in your exact position and make friends with other sellers outside of your organization so you can build your.

Network Access

I’ll introduce you [upon request only] to my most trusted network of recruiters and hiring managers who can help you find your dream sales role.

8x 60 Minute Masterclasses

Learn the fundamentals of being a high performance AE. From discovery to negotiation, every masterclass is packed with frameworks and actionable tips that 100+ SDR have used to get their AE journeys off to a successful start.

2x 60 Minute AMAs

Get answers to your most burning questions by getting 2 hours of access to your trainer whilst learning from others experiences on the programme.

Pre-recorded Masterclasses

Self learn with pre-recorded material you can apply to your current role as well as how to get promoted and be successful.

Lifetime Updates

You’ll get free updates for life with access to anything added to future SDR to AE Bootcamp versions including guest speakers, new products and more learning material.

Lifetime Access

Everything is recorded and all of the materials and frameworks will be sent to you immediately after each class so you can start practicing what you’ve been taught straight away.

On Demand Support

Everyone gets FULL access to me Monday to Friday throughout the programme for support on ALL sales and career related topics.

Certification

All attendees get a certification upon completion of the programme they can use on their LinkedIn profiles and resumes.

Job References

If you’re ever applying for an AE/Sales role I will write you a personal reference (upon request).

Friendship & Community

The bootcamp is more than just learning from me it's about learning from each other. You’ll get to meet people in your exact position and make friends with other sellers outside of your organization so you can build your.

Network Access

I’ll introduce you [upon request only] to my most trusted network of recruiters and hiring managers who can help you find your dream sales role.

Bonuses

Outbound Systems Pdf

Get my new best selling digital product; Outbound Systems which delivers a complete modern blueprint for starting, growing and sustaining a pipeline of Outbound sales opportunities [worth £147].

Interview Systems Pdf

Get my new interview systems 50+ page digital product which delivers a complete playbook for how you can land your dream sales role [worth £97].

Junior AE Systems Pdf

Get my new Junior AE Systems digital product which is designed to help you take the learnings from this bootcamp and apply them in your day to day to support your skill development [worth £97].

The Cold Call OS

Get my Cold Call System which is a 3-hour self paced video course designed to give you the learnings I’ve taken from personally doing 150,000+ calls and training 800+ sellers how to do it effectively [worth £97].

Ask me Anything Forever

I will always be here to help you in the future. You’ll get my personal number and therefore access to my network for help as and when you need.

Outbound Systems Pdf

Get my new best selling digital product; Outbound Systems which delivers a complete modern blueprint for starting, growing and sustaining a pipeline of Outbound sales opportunities [worth £147].

Interview Systems Pdf

Get my new interview systems 50+ page digital product which delivers a complete playbook for how you can land your dream sales role [worth £97].

Junior AE Systems Pdf

Get my new Junior AE Systems digital product which is designed to help you take the learnings from this bootcamp and apply them in your day to day to support your skill development [worth £97].

The Cold Call OS

Get my Cold Call System which is a 3-hour self paced video course designed to give you the learnings I’ve taken from personally doing 150,000+ calls and training 800+ sellers how to do it effectively [worth £97].

Ask me Anything Forever

I will always be here to help you in the future. You’ll get my personal number and therefore access to my network for help as and when you need.

Outbound Systems Pdf

Get my new best selling digital product; Outbound Systems which delivers a complete modern blueprint for starting, growing and sustaining a pipeline of Outbound sales opportunities [worth £147].

Interview Systems Pdf

Get my new interview systems 50+ page digital product which delivers a complete playbook for how you can land your dream sales role [worth £97].

Junior AE Systems Pdf

Get my new Junior AE Systems digital product which is designed to help you take the learnings from this bootcamp and apply them in your day to day to support your skill development [worth £97].

The Cold Call OS

Get my Cold Call System which is a 3-hour self paced video course designed to give you the learnings I’ve taken from personally doing 150,000+ calls and training 800+ sellers how to do it effectively [worth £97].

Ask me Anything Forever

I will always be here to help you in the future. You’ll get my personal number and therefore access to my network for help as and when you need.

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Two more successful students

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Who built The SDR to AE Bootcamp?

Hi - I’m Chris Ritson.

I’ve helped 100+ SDRs get promoted to AE and build thriving sales careers.

Once upon a time there was a top performing SDR who got promoted to AE then 6 months later had closed no deals and got fired.

Why? Because they’d rushed the process and had no idea how to close deals.
In a world where speed is good we depriotise the skills and knowhow we need to be successful when we get there.
Over the last 8 years I have hired >250 SDRs and helped >100 earn promotions to AE.
Most importantly though, most of the SDRs I’ve helped are now Enterprise AEs, Senior Sales Leaders or Founders of their own businesses.
SDR to AE isn’t about short term pay rises and promotions. It’s about long term career success.

My Promise

Every customer who buys The SDR to AE Bootcamp gets lifetime access with their one-time payment. I will continuously improve and expand the course with additional content. You’ll get these free of charge.

Updates may include:

New classes & lessons

Outside expert tips and tactical plays

Case studies interviews with successful students

Updated step by step plays, guides and frameworks

The Guarantee

I believe in this method so much I’m prepared to give you THE best guarantee you’ll ever see.

365-day money back guarantee if you don’t improve your conversion from conversation to meeting booked.

I’ll even buy another cold call course for you if you honestly try this and it doesn’t work for you.

It’s like getting 2 courses for the price of one if it doesn’t work. Seriously! That’s how much I want you to learn AE skills.

I believe in this method so much I’m prepared to give you THE best guarantee you’ll ever see.
365-day money back guarantee if you don’t improve your conversion from conversation to meeting booked.
I’ll even buy another cold call course for you if you honestly try this and it doesn’t work for you.
It’s like getting 2 courses for the price of one if it doesn’t work. Seriously! That’s how much I want you to learn AE skills.
I believe in this method so much I’m prepared to give you THE best guarantee you’ll ever see.
365-day money back guarantee if you don’t improve your conversion from conversation to meeting booked.
I’ll even buy another cold call course for you if you honestly try this and it doesn’t work for you.
It’s like getting 2 courses for the price of one if it doesn’t work. Seriously! That’s how much I want you to learn AE skills.
I believe in this method so much I’m prepared to give you THE best guarantee you’ll ever see.
365-day money back guarantee if you don’t improve your conversion from conversation to meeting booked.
I’ll even buy another cold call course for you if you honestly try this and it doesn’t work for you.
It’s like getting 2 courses for the price of one if it doesn’t work. Seriously! That’s how much I want you to learn AE skills.

Test it out and see for yourself.

Test it out and see for yourself.
Test it out and see for yourself.
Test it out and see for yourself.

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

How much does it cost?
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The PS.

If you're like me and skip to the bottom of long pages, here's the deal…

SDRs who want to get promoted to AE in 2024 face a minefield of challenges to get there. Gone are the days of employers taking a risk on you. You now face more competition for every single role than I have personally seen in 15 years. It’s very very hard. You need to prove you have the skills BEFORE you get given the chance to do it.

My step-by-step method is an easy way to learn the AE Skills you need to show employers you can do it.

After training 100s of SDRs using this method and having exceptional results I’m confident you’ll be successful as well.

So much so that if you aren’t you can email me WITH-IN the next 365 days and i’ll give you your money back if the course doesn’t get you promoted to AE.

Wouldn’t it be amazing if one of those successful people was you and you were able to look back on this year and think "that course changed the game".

Start your journey to no.1 AE at your company today, click the button below and join the next bootcamp SDR to AE You won’t regret it!

1000+ students have rated my courses 4.92/5