Free diagnostic for SDRs aiming for AE-level ownership

Find out what managers look for long before they trust you with an AE promotion

Most SDRs never see what AEs are actually evaluated on. Take this free diagnostic to find out how you stack up against the four core shifts high-performing SDRs must make to get AE-ready... before they're even invited to an interview.

What if the fastest way to an AE promotion was knowing what’s holding you back?

What if the fastest way to an AE promotion was knowing what’s holding you back?

Discover why being a great SDR won’t make you a great AE

(and the surprisingly simple shifts you can make on your path to becoming one)

Find out what’s getting in the way of earning a 6-figure salary as an AE

(and how gaining clarity on your personal no. 1 blocker to becoming AE-ready from Day One can actually speed up your progress)

Spot the exact moments you’re losing deal leverage and momentum

(and how to start building trust with leadership even when you’re still in your SDR seat)

Get the SDR-to-AE clarity you need

To figure out if this is the right career path for you (a critical factor most other sales coaches gloss over)

Take the assessment

2 mins. 10.5 questions. No scores or grades. 

Based on real sales scenarios not personality traits or theory.

2 mins. 10.5 questions. No scores or grades. 

Based on real sales scenarios not personality traits or theory.

About Chris Ritson

Over the last decade, Chris has helped 3 SaaS B2B businesses reach $500M+ valuations, raise $400M+ in venture capital and seen 3x acquisitions at a combined $1.6B.


He’s trained over 1200 SDRs through his online bootcamps alone. He’s hired more than 250 SDRs, promoted over 50, and his teams regularly contribute $100M ARR.

So whether you want to move through the ranks as you rise to the top, enjoy a lucrative compensation package, or you simply want to influence and control the entire sales cycle instead of taking a back seat, you’re in the right place.


The first step between you and your career growth is gaining the clarity that puts everything else into perspective.

Now, Chris is on a mission to help 100,000 SDRs get promoted and learn a better way of selling than the quantity-driven predictable revenue approach.

So, take this 2-min diagnostic to uncover what’s blocking you from being seen as AE-ready

So, take this 2-min diagnostic to uncover what’s blocking you from being seen as AE-ready

Take the diagnostic

Take the diagnostic

2 mins. 10.5 questions. No scores or grades. 

Based on real sales scenarios not personality traits or theory.

2 mins. 10.5 questions. No scores or grades. 

Based on real sales scenarios not personality traits or theory.