CHRIS RITSON
Take the assessment
Free diagnostic for SDRs aiming for AE-level ownership
Most SDRs never see what AEs are actually evaluated on. Take this free diagnostic to find out how you stack up against the four core shifts high-performing SDRs must make to get AE-ready... before they're even invited to an interview.
Discover why being a great SDR won’t make you a great AE
(and the surprisingly simple shifts you can make on your path to becoming one)
Find out what’s getting in the way of earning a 6-figure salary as an AE
(and how gaining clarity on your personal no. 1 blocker to becoming AE-ready from Day One can actually speed up your progress)
Spot the exact moments you’re losing deal leverage and momentum
(and how to start building trust with leadership even when you’re still in your SDR seat)
Get the SDR-to-AE clarity you need
To figure out if this is the right career path for you (a critical factor most other sales coaches gloss over)
About Chris Ritson
Over the last decade, Chris has helped 3 SaaS B2B businesses reach $500M+ valuations, raise $400M+ in venture capital and seen 3x acquisitions at a combined $1.6B.
He’s trained over 1200 SDRs through his online bootcamps alone. He’s hired more than 250 SDRs, promoted over 50, and his teams regularly contribute $100M ARR.
So whether you want to move through the ranks as you rise to the top, enjoy a lucrative compensation package, or you simply want to influence and control the entire sales cycle instead of taking a back seat, you’re in the right place.
The first step between you and your career growth is gaining the clarity that puts everything else into perspective.










