CHRIS RITSON

Play the "Get Day 1 AE-Ready Masterclass" Now

Based on your scorecard, this is the biggest blocker getting in your way to becoming an AE:

Commercial & Strategic Thinking

You’re selling the solution, but not the ROI story that moves decision-makers.

What this means for you:

You’re focused on selling the solution and you’re great at it.

But when SDR roles focus on moving fast and optimizing for activity metrics, you’re left with a big gap that you somehow have to fill.

What this means for you:

You’re focused on selling the solution and you’re great at it.

But when SDR roles focus on moving fast and optimizing for activity metrics, you’re left with a big gap that you somehow have to fill.

What this means for you:

You’re focused on selling the solution and you’re great at it.

But when SDR roles focus on moving fast and optimizing for activity metrics, you’re left with a big gap that you somehow have to fill.

What this means for you:

You’re focused on selling the solution and you’re great at it.

But when SDR roles focus on moving fast and optimizing for activity metrics, you’re left with a big gap that you somehow have to fill.

Because when you’re not anchoring the product to KPIs and ROI, or focus executive-level conversations around business outcomes, decision-makers (and your deals) will stall.

Not because they don’t like you or the product, but because they don’t yet see the business case clearly or vividly enough to defend it internally.

This gap shows up when:

Conversations stay tactical and solution-driven instead of strategic and impact-led

ROI is mentioned but not contextually framed in the prospect’s realit

Senior stakeholders remain disengaged and, without alignment, trust starts eroding

AEs who get promoted fastest learn to shift from “what the product does” to why the business should care

Financially

Operationally

And strategically

Hint: This is the difference between being liked in the deal and being trusted with it.

That way, the solution turns into a story that can internally align stakeholders and decision-makers. And gives the deal a real chance to close.

Until that lens is applied, deals depend too heavily on individual champions rather than organizational buy-in.

Without consistent exposure to senior decision-makers, it’s easy to stay in solution-led thinking, even when you’re capable of more.

Filling this gap is not about business IQ but about being let into the conversations where outcomes are decided.

It’s about having access and context.

And if you’re open to it, that’s exactly what I can help you with.

Filling this gap is not about business IQ but about being let into the conversations where outcomes are decided.

It’s about having access and context.

And if you’re open to it, that’s exactly what I can help you with.

Hi, I’m Chris Ritson.

When I started in Sales back in 2012, I wanted only one thing:

Get to the top as fast as I could.

It took me 18 months as a rep and 6 months of hitting quota to finally get promoted to AE.

I shadowed every AE call I could, studied how top performers ran demos, built business cases for accounts that weren't even mine just to put in the reps.

When I started in Sales back in 2012, I wanted only one thing:

Get to the top as fast as I could.

It took me 18 months as a rep and 6 months of hitting quota to finally get promoted to AE.

I shadowed every AE call I could, studied how top performers ran demos, built business cases for accounts that weren't even mine just to put in the reps.

Since then, I built global SDR teams at Perkbox, Peon, and Tessian as a Sales Director. All three exited for a combined $1.5B. Now, I run my own 7-figure business.

And if you’re anything like the SDRs I train, maybe you share this ambition, too:

You want more out of your career, not just a lucrative OTE or comp package.

Since then, I built global SDR teams at Perkbox, Peon, and Tessian as a Sales Director. All three exited for a combined $1.5B. Now, I run my own 7-figure business.

And if you’re anything like the SDRs I train, maybe you share this ambition, too:

You want more out of your career, not just a lucrative OTE or comp package.

My mission is to help 100,000 SDRs learn a better way of selling than the quantity-driven predictable revenue approach.

Because, while I believe that predictable revenue has a place, it also has a ceiling.

And, in a world of AI and automation, your competitive advantage is not the latest AI tool, but how good you are at building human connections and relationships.

And because you’re actively looking to progress in your career and go from an SDR to an AE within the next year…

I invite you to join me for the

“Get Day One AE-Ready” Masterclass

Where I’ll decode your assessmentresults and shine light on what might be getting in the way of your progress and how to get past that.

This masterclass flips AE readiness on its head and shows you that it’s not about closing harder, learning more sales tactics, or waiting for permission.

Rather, it’s about removing the invisible blockers that keep capable SDRs like you from being trusted with revenue.

Play Now

AE is SO much harder than I first thought.

The care Chris has for everyone who wants to get there is immense.

Nderim Gerguri

Account Executive

SDR → AE (promoted 3 weeks after completing the SDR to AE bootcamp)

The “Get Day ONE AE-Ready” Masterclass is for you if…

You’re hitting quota as a strong SDR

But the question of “When do I actually become an AE?” is starting to feel uncomfortably real (and you don’t want your progression to depend on missing training, internal politics, or someone else noticing your potential).

You’ve heard about capable SDRs who struggle to ramp up after getting promoted

And you want to make sure that, when your opportunity comes, you’re not just getting a new title, but are ready to own deals from day one.

You care about credibility, trust, and building long-term career leverage.

You don’t just want the AE title:

You want to be the person managers feel confident trusting with complex deals, forecasts, and revenue.

You’re at a point where “booking meetings” no longer feels like progress…

And you’re ready to start operating like a sales rep whose decisions directly impact pipeline, deals, and outcomes.

Here’s what we’ll cover:

Why most SDRs who ‘do everything right’ still get told they’re not ready

(and the hidden criteria leadership looks for when making promotion-ready decisions)

The subtle difference between SDR execution and AE judgment

and how managers spot it instantly (I’ll show you how to start showing the second before your title ever changes)

The traps that keep capable SDRs stuck in “meetings booked” limbo

instead of being trusted with real deals (and the critical shifts you need to make to become Day One AE-Ready)

Play Now

Get the context most SDRs never see