CHRIS RITSON

Play the "Get Day 1 AE-Ready Masterclass" Now

Based on your scorecard, this is the biggest blocker getting in your way to becoming an AE:

Presentation & Influence Skills

You’re seeing positive early signs during demos, but is your message moving prospects?

What this means for you:

You understand your product deeply, often better than anyone else involved in the deal. But you can clearly tell that buyers aren’t fully feeling the impact when you run the demo.

What this means for you:

You understand your product deeply, often better than anyone else involved in the deal. But you can clearly tell that buyers aren’t fully feeling the impact when you run the demo.

What this means for you:

You understand your product deeply, often better than anyone else involved in the deal. But you can clearly tell that buyers aren’t fully feeling the impact when you run the demo.

What this means for you:

You understand your product deeply, often better than anyone else involved in the deal. But you can clearly tell that buyers aren’t fully feeling the impact when you run the demo.

Truth is, most SDRs rarely see what happens AFTER a demo ends.

You might run clean handoffs, support AEs during presentations, or occasionally even sit in one, but the responsibility of holding the attention of multiple stakeholders, uncovering masked objections, or influencing deals doesn’t fall on your shoulders (yet).

As a result, presentation skills typically develop around thoroughly and clearly presenting facts rather than influencing and persuading across the deal.

This gap typically shows up as:

Receiving polite interest confirmations without urgency and a deal going nowhere

Hearing “Let me take this back to the team”, just before you get ghosted (again)

Running demos that rely on explanations, rather than convincing, tangible outcomes

At the AE level, presentations aren’t about coverage.

They’re about guiding attention and delivering world-class, immersive experiences that position you miles apart from your competition. So stakeholders can repeat the story internally without you in the room.

Great AEs don’t just show features; they connect every moment of the demo to a business outcome the buyer already cares about.

If influence over the buying decision isn’t strategically intentional…

Even strong discovery work can fail to convert into momentum or lead to a closed deal (which is often why capable reps get passed over for promotion despite doing ‘everything right’).

Without being held accountable for outcomes, it’s hard to recognize the difference, let alone practice it intentionally so you can get to the next level.

But until that happens, what can fill that gap isn’t just about confidence but about seeing how influence actually works when stakes are high.

It’s about having access and context.

And if you’re open to it, that’s exactly what I can help you with.

But until that happens, what can fill that gap isn’t just about confidence but about seeing how influence actually works when stakes are high.

It’s about having access and context.

And if you’re open to it, that’s exactly what I can help you with.

Hi, I’m Chris Ritson.

When I started in Sales back in 2012, I wanted only one thing:

Get to the top as fast as I could.

It took me 18 months as a rep and 6 months of hitting quota to finally get promoted to AE.

I shadowed every AE call I could, studied how top performers ran demos, built business cases for accounts that weren't even mine just to put in the reps.

When I started in Sales back in 2012, I wanted only one thing:

Get to the top as fast as I could.

It took me 18 months as a rep and 6 months of hitting quota to finally get promoted to AE.

I shadowed every AE call I could, studied how top performers ran demos, built business cases for accounts that weren't even mine just to put in the reps.

Since then, I built global SDR teams at Perkbox, Peon, and Tessian as a Sales Director. All three exited for a combined $1.5B. Now, I run my own 7-figure business.

And if you’re anything like the SDRs I train, maybe you share this ambition, too:

You want more out of your career, not just a lucrative OTE or comp package.

Since then, I built global SDR teams at Perkbox, Peon, and Tessian as a Sales Director. All three exited for a combined $1.5B. Now, I run my own 7-figure business.

And if you’re anything like the SDRs I train, maybe you share this ambition, too:

You want more out of your career, not just a lucrative OTE or comp package.

My mission is to help 100,000 SDRs learn a better way of selling than the quantity-driven predictable revenue approach.

Because, while I believe that predictable revenue has a place, it also has a ceiling.

And, in a world of AI and automation, your competitive advantage is not the latest AI tool, but how good you are at building human connections and relationships.

And because you’re actively looking to progress in your career and go from an SDR to an AE within the next year…

I invite you to join me for the

“Get Day One AE-Ready” Masterclass

Where I’ll decode your assessmentresults and shine light on what might be getting in the way of your progress and how to get past that.

This masterclass flips AE readiness on its head and shows you that it’s not about closing harder, learning more sales tactics, or waiting for permission.

Rather, it’s about removing the invisible blockers that keep capable SDRs like you from being trusted with revenue.

Play Now

AE is SO much harder than I first thought.

The care Chris has for everyone who wants to get there is immense.

Nderim Gerguri

Account Executive

SDR → AE (promoted 3 weeks after completing the SDR to AE bootcamp)

The “Get Day ONE AE-Ready” Masterclass is for you if…

You’re hitting quota as a strong SDR

But the question of “When do I actually become an AE?” is starting to feel uncomfortably real (and you don’t want your progression to depend on missing training, internal politics, or someone else noticing your potential).

You’ve heard about capable SDRs who struggle to ramp up after getting promoted

And you want to make sure that, when your opportunity comes, you’re not just getting a new title, but are ready to own deals from day one.

You care about credibility, trust, and building long-term career leverage.

You don’t just want the AE title:

You want to be the person managers feel confident trusting with complex deals, forecasts, and revenue.

You’re at a point where “booking meetings” no longer feels like progress…

And you’re ready to start operating like a sales rep whose decisions directly impact pipeline, deals, and outcomes.

Here’s what we’ll cover:

Why most SDRs who ‘do everything right’ still get told they’re not ready

(and the hidden criteria leadership looks for when making promotion-ready decisions)

The subtle difference between SDR execution and AE judgment

and how managers spot it instantly (I’ll show you how to start showing the second before your title ever changes)

The traps that keep capable SDRs stuck in “meetings booked” limbo

instead of being trusted with real deals (and the critical shifts you need to make to become Day One AE-Ready)

Play Now

Get the context most SDRs never see