Helped 250+ SDRs get promoted
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✅ Promotion Accelerator Workshops™ – Learn exactly how 250+ SDRs positioned themselves and nailed interviews to land AE roles.
✅ Time Management OS™ – Master the daily habits and planning frameworks top AEs use to hit targets without burning out.
✅ Modern Outbound Playbook™ – Get 120+ proven scripts and cadences to book meetings like the UK’s #1 SDR—without spamming.
Is The SDR-to-AE Bootcamp Right For You?
Struggling with Getting Promoted?
Perfect timing. Learn the exact frameworks and systems I've used to help SDRs land AE interviews and close hiring managers on why they’re the perfect fit for the job.
Can't Get Past The Interview Stage?
You're doing the work, you know the AE role but you aren’t demonstrating it in your interviews. Master my proven frameworks for showing hiring managers you’re an ideal fit for their AE team.
Not Getting The AE Training You Need?
Ready to transform your sales skill set from SDR to AE? Ready to learn how to run and close full cycle deals but just not getting the opportunities to learn? This complete system will show you how to build real AE skills to set you up for success in your next role.
"If you want to go from SDR to AE and start hitting your quota from day 1, this course is a must’’. Chris's frameworks for building trust, engaging buyers and closing deals are truly innovative."
Martine Di Domenico
Account Executive @ KnowBe4
The Real Challenges Every SDR Faces with Getting Promoted To AE
Look mate, here’s what I’ve learned in more than 10 years of sales & coaching...
The biggest obstacle in an SDR’s road to the AE role isn’t:
❌ Lack of skills.
❌ Lack of experience.
❌ Lack of results.
(Although they matter A LOT.)
But the real obstacle is lack of access.
Access to someone who could:
Break down your discovery calls live and hand you the exact framework to fix them.
Show you in real-time how top AEs multithread deals and keep every stakeholder moving.
Role-play your toughest price and contract objections so you're ready under pressure.
Teach you exactly how to position yourself as the obvious choice so by the time you walk into interviews, you’re already the standout candidate.
Actually be available and respond when you’re stuck, and need help — not days or weeks later.
And the perfect person to give you that kind of access would be a top AE at your company who’s sitting on top of the leaderboards right now.
But here's the hard truth:
❌ Top AEs don't always hang out with SDRs.
At best, you might get a few vague “dos and don’ts” thrown your way... if you’re lucky.
And even when someone genuinely wanted to help you…
It would start with, “Let’s grab some time next week.”
Then next week would become, “Hey, sorry… my deal’s blowing up, can we push to later?”
And after the third or fourth “something came up”...
You get the message…
It’s not that they don’t care. It’s just... you’re not their priority.
Their own deals... their own quota... their own career... always comes first.
That’s why real AE readiness can’t depend on hope... or someone else's schedule.
That lack of consistent access and structured support is exactly what causes career stagnation — and eventually, hopelessness.
…because while you’re waiting
…for someone to finally make time for you,
…for someone to notice you’re ready,
…for someone to leave (or get fired) so a spot opens up...
Time keeps slipping by.
Promotions happen around you.
New SDRs join and start chasing the same limited AE seats.
And slowly, without even realizing it… you go from feeling ready to feeling invisible.
Not because you lacked potential.
Not because you didn’t work hard enough.
But because no one showed you how to bridge the gap between "hitting quota" and proving you're ready to own a full pipeline.
It demands numbers from you... but doesn’t invest in growing you.
It expects you to crush quota... without ever giving you the tools to take the next step.
It expects you to be “ready”... without showing you HOW it’s done.
And I know this firsthand…
Hi - I’m Chris Ritson.
As a former SDR turned AE turned Sales Director, I've:
✅ Built and scaled 3 global outbound functions (all successfully exited)
✅ Helped over 250 SDRs get promoted to AE
✅ Trained the UK's #1 rated SDR into an AE
After helping hundreds of sales transition successfully from SDR to AE I've packaged everything I know into a complete, proven system that anyone can follow.
The Results Speak For Themselves
300+ Students with a 4.96/5 average rating
Hundreds of promotions from SDR to AE
Millions in revenue from closed deals my successful students have closed
Used by top sales teams across 5 continents
Featured by LinkedIn & Forbes as a top sales voice
Built 3 successful sales teams that all exited for over $1.6B
1000+ students have rated my courses 4.96/5
The 3 Fatal Mistakes That Slow Down Your Sales Career
Not Having Access To Coaching / AE Skills
Most sales professionals think they can self-coach or rely on their manager to give them all the skills they need. But usually this ends up in them waiting on false promises or the process going 10x slower.
How SDR to AE Fixes This:
You get access to someone who has helped >250+ SDRs get promoted already and go onto be successful in their AE journeys. You can lean into real experience from a coach who is always there for you.
Not Able To Demonstrate Your Skills
Many reps think hitting their SDR quota is enough to be an AE. Big mistake. AE leaders and hiring want proof you can do the role before you start it. If you don’t have the skills or you’ve never tried to learn them it’s highly unlikely they’ll promote you. And even if they do, >50% will fail in year 1 due a lack of baseline knowledge.
How SDR to AE Fixes This:
Master my SDR to AE programme and you’ll get all the skills, frameworks, tactics and strategies you need to build trust with your hiring managers you can start crushing your AE quota from day 1.
You Have No Interview Skills
The average SDR has done 4 interviews in their life. This means on average SDRs have very few, if any, interview skills. In a competitive environment like an AE job application a lack of interview skills translates into rejection.
How SDR to AE Fixes This:
You’ll get access to my complete interview guide and workshops to help you stand-out and position yourself as the best choice candidate for the role. Inside, you’ll learn how to sell yourself and in return you’ll earn 6-figure salary offers and a new job title.
1000+ students have rated my courses 4.96/5
Inside SDR to AE
Your Curriculum & Schedule
Here’s what you’ll work on inside the SDR to AE Bootcamp
You’ll master the critical AE skills — before you step into the role
Live Session #0
Kick-off Call & The Role of an AE
Most bootcamps never give you personal insights into your instructor and why they ‘’get it’’. I’ll go the extra mile to help you feel supported whilst sharing all the good, bad and ugly of the AE role.
- Get personal insights & learnings from your instructor and their story
- Learn the differences between your role as an SDR and an AE
- Start mastering how to manage a book of business as an AE
Live Session #1
Sales Process 101 - Manage your KPIs
Every great AE understands what resources they have available and how to leverage them in order to achieve quota.
- Learn how to leverage your internal resources to build more pipeline
- Understand how to manage your sales funnel to forecast effectively
- Learn the principles behind a great sales process
Live Session #2
How to run Deep Discovery Calls
Discovery is a process not an event. Sellers are professionals using questions to gain information. If you don’t have this skill, you’ll fail.
- Steal my Discovery Call Framework so you can plug and play it
- Learn a simple framework for questioning your prospect effectively
- Understand how you can use answers to questions in storytelling
Live Session #3
Ask Me Anything 1.0
Interviews & Job Applications
You will have taken on a lot of information already at a very fast pace. This session will be your opportunity to ask any questions specifically around the hiring process and landing an AE role.
- Your opportunity to catch up on materials you’re unsure about so far
- A space for questions specifically on the job application process and crushing your AE interviews
- An hour to learn from my answers to best help you be successful when applying for roles and running interviews
Live Session #4
Mastering the Art of Multithreading
The secret behind driving velocity into your deals so they close fast for lots of money.
- Understand the fundamentals of B2B buying teams
- Learn how to isolate, test and build your business champions
- Get access to my scripts and email templates to gain access power into your deals
Live Session #5
Halfway Checkpoint and AMA Session
You will be learning a lot in this programme at a very fast pace. Halfway through we will take a step back and make sure all questions are answered.
- Your opportunity to catch up on any material you’re unsure about
- A space for questions about topics you want a deeper understanding of
- An hour to learn from my answers to best help you understand everything we have covered
Live Session #6
Delivering World-Class Demos and Presentations
I’ll give you all the latest data backed secrets on how to run the best demos and presentations so you can blow competition away.
- Understand the fundamentals of running great demos
- Learn how to handle one to many calls with multiple stakeholders
- Get access to all my secrets for running demos that get you next steps
Live Session #7
How to build Stand-Out Business Cases
Most sellers can do discovery and demos but they let themselves down when it comes to writing a business case that sells.
- Get my framework for writing a business case in one-page
- Start understanding what a high quality business case looks like
- Learn how to tell the story of how you help your prospect through the vehicle of business cases
Live Session #8
Learn to Negotiate
Most new AEs are let down by their negotiation skills. You’ve done a great job to get the deal this far but it’s so often lost when we get to the negotiation table.
- Get my proven, data backed set of rules for negotiating
- Understand the power of gives, gets and taking things away in negotiation
- Learn how to structure negotiation meetings so you and your buyer both get a great deal
Live Session #9
Closing Deals 101
Most reps don't know how to get deals over the line even when they have a verbal yes. In this session you'll master getting contracts signed quickly without chasing your new customer.
- Learn how to build mutual closing plans with buyers
- Understand how to stay with power until the deal gets signed
- Master driving urgency without chasing your prospects and annoying them
These are the real skills AEs are expected to handle without hesitation.
We’ll break it down into simple, practical moves you can start using right now — while you’re still in your SDR seat.
Because you can’t afford to be learning this stuff after you get promoted.
That’s when the pressure’s highest — and the mistakes cost you deals, commissions, and even your job.
3 Special Bonuses to Fast-Track Your Success 🎁
1000+ students have rated my courses 4.96/5
1000+ students have rated my courses 4.96/5
Your Complete SDR to High Performance AE Guide
£1997 value
£497 value
£997 value
£997 value
1000+ students have rated my courses 4.96/5
How the course helped Nderim get promoted…
1000+ students have rated my courses 4.96/5
The Boldest Guarantee in Sales Training
1000+ students have rated my courses 4.96/5
Why Wait?
Every Day You Delay Is:
• Another day of not being taught how to be an AE
• Another day of missed interview opportunities
• Another day of getting rejected by hiring managers
• Another day of being an SDR instead of an AE
• Another day of not being on a 6-figure salary
Your colleagues and peers are already using these frameworks to learn the skills they need to get promoted and be successful AEs.
The choice is simple:
• Continue struggling with a lack of access to a coach who has been there and done it
• Or implement a proven system that gets you to AE and the chance of a 6-figure salary
1000+ students have rated my courses 4.96/5
