🔓Save your seat before prices rise by 20% on JANUARY 1st 2025!
Join 200+ SDRs and accelerate the growth of your sales career.
This is the programme I have used to help SDRs across Europe, North America and APAC get promoted and earn 6-figure salaries.
1000+ students have rated my courses 4.92/5
We are all familiar with wanting to get promoted to AE…
But it's not your fault you didn’t get the right training or coaching.
Promised a Promotion
You keep getting told you’ll be promoted soon but it never materializes. You feel stuck in your SDR role.
No Training
No-one is giving you the skills or training you need to be successful in a closing role.
Rejected in Interviews
You keep applying to jobs but get told you don’t have enough "AE or closing experience". It’s demoralizing.
Take Back Control With The SDR to AE Bootcamp…
You will have a trusty assistant to help you unlock your sales potential
Disclaimer: it’s me
Get Results Fast
You can easily copy and paste frameworks, templates and systems from this playbook in your daily workflows to accelerate your AE and closing skills.
Upskill Quickly
The method I use is called ‘’The step-by-step’’ method. It’s the easiest way to learn and retain the information so you can get going fast with your new role.
Proven to Get Promotions
The systems were built on the back of building helping >100 SDRs get promoted to AE and go on to be successful long term in senior sales roles.
The next camp starts January 2025
[limited to 30 places]
The AE Skills You've Been Missing…
The BIG Problem vs The Solution
Most existing AE training doesn’t work. You sit on discovery calls to learn what the best performers do and that never actually translates into you learning the skill. It’s just lazy
leadership. And this method can NEVER work for everyone, people learn in different ways. After all, we are all different and sell different things. That’s why most observation work like this is a total waste of time.
This happens because most leaders are lazy when it comes to coaching. Or they simply don’t know the skills you need you to learn so can’t teach them to you anyway.
They delegate your development and career to AEs to try and learn from them instead. Then 6 months later you’re left wondering why you can’t get an AE role and keep getting told you don’t have the closing skills or experience. It’s not good enough.
Using step-by-step guides to learning AE skills and closing is totally new and different.
There are no ‘algorithms’ and ‘mass-produced software’. Just real learning, created only for sales people who take learning AE skills seriously.
I’ve used this method to build 3x global sales functions at companies that have ALL exited for >$1.6B. A huge part of that was because most of the SDRs I hired developed into top performing AEs, crushed their quotas and smashed company revenue goals.
But more importantly, so are many thousands of students who I’ve helped to learn AE and closing sales skills [>6000+ and counting in 2024 alone]. I’ll use this exact same method to help you learn AE Skills too.
If you aren’t sure you want or need to learn AE skills using my method. Don’t buy this course. It’s not for tyre kickers or people who think a course will magically get them to no.1 in their company. You have to put a little effort in also. My promise is to give you the secrets. The rest is up to you.
If you truly want to learn to be an AE then you can get started today…
Being able to prove you have AE skills brings so much opportunity to your life. Why not start enjoying that now rather than in six months time?
This is the exact programme 100+ SDRs have used to land their dream AE role.
Here’s some happy customers on the last bootcamp:
There's Jack
He got promoted to AE 4 weeks into the course.
Is SDR-to-AE right for you?
Are you frustrated by the lack of promotion opportunities?
Are you an SDR that wants to be an AE in 0-6 months time?
Are you a new AE who wants to learn the fundamentals of their role?
If anyone of these sound familiar then SDR-to-AE was built for you
Join 200+ SDRs and Junior AEs who have got promoted and started closing deals with the SDR-to-AE Bootcamp…
1000+ students have rated my courses 4.92/5
Get a sneak peak inside the SDR to AE Bootcamp…
1000+ students have rated my courses 4.92/5
The Step by Step Method makes the AE Skills you learn easy to remember in your mind.
You’ll be an AE in no time…
Crush your AE Interviews…
Get 3 FREE Bonuses when you join…
1
Outbound Systems
the modern playbook to help you crush your current SDR role on autopilot so you can spend more time building AE skills. [worth £199]
2
Junior AE Systems
get the playbook top AEs use to crush their quotas so you can avoid the mistakes most new AE make [worth £149].
3
Interview Systems
my latest step-by-step guide on landing and crushing your AE interviews to get higher paid offers, fast. [worth £149]
Join now and you’ll get access to all of this PLUS everything in the SDR to AE Bootcamp.
The Next Bootcamp Starts October 2024 [30 Seats MAX]
SDR-to-AE Course Overview, Curriculum and Schedule
Live Session #0
Kick-off Call + Meet and Greet
Most bootcamps never give you personal insights into who your instructor is and why they’’get it’’. In this session I’ll go the extra mile to help you feel supported.
- Get a personal insight into your instructor and their story
- Meet other bootcampers and start building your network
- A step-by-step guide to what you can expect in each session
Live Session #1
Role and Responsibilities of an AE
Before you get promoted it’s important you know exactly what you’re letting yourself in for. After all, this is your career.
- Understand the day to day of an Account Executive
- Learn the differences between your role as an SDR and an AE
- Start mastering how to manage a book of business as an AE
Live Session #2
Sales Process 101 - Manage your KPIs
Every great AE understands what resources they have available and how to leverage them in order to achieve quota.
- Learn how to leverage your internal resources to build more pipeline
- Understand how to manage your sales funnel to forecast effectively
- Learn the principles behind a great sales process
Live Session #3
How to run Deep Discovery Calls
Discovery is a process not an event. Sellers are professionals using questions to gain information. If you don’t have this skill, you’ll fail.
- Steal my Discovery Call Framework so you can plug and play it
- Learn a simple framework for questioning your prospect effectively
- Understand how you can use answers to questions in storytelling
Live Session #4
Mastering the Art of Multithreading
The secret behind driving velocity into your deals so they close fast for lots of money.
- Understand the fundamentals of B2B buying teams
- Learn how to isolate, test and build your business champions
- Get access to my scripts and email templates to gain access power into your deals
Live Session #5
Halfway Checkpoint and AMA Session
You will be learning a lot in this programme at a very fast pace. Halfway through we will take a step back and make sure all questions are answered.
- Your opportunity to catch up on any material you’re unsure about
- A space for questions about topics you want a deeper understanding of
- An hour to learn from my answers to best help you understand everything we have covered
Live Session #6
Delivering World-Class Demos and Presentations
I’ll give you all the latest data backed secrets on how to run the best demos and presentations so you can blow competition away.
- Understand the fundamentals of running great demos
- Learn how to handle one to many calls with multiple stakeholders
- Get access to all my secrets for running demos that get you next steps
Live Session #7
How to build Stand-Out Business Cases
Most sellers can do discovery and demos but they let themselves down when it comes to writing a business case that sells.
- Get my framework for writing a business case in one-page
- Start understanding what a high quality business case looks like
- Learn how to tell the story of how you help your prospect through the vehicle of business cases
Live Session #8
Learn to Negotiate
Most new AEs are let down by their negotiation skills. You’ve done a great job to get the deal this far but it’s so often lost when we get to the negotiation table.
- Get my proven, data backed set of rules for negotiating
- Understand the power of gives, gets and taking things away in negotiation
- Learn how to structure negotiation meetings so you and your buyer both get a great deal
Live Session #9
Closing Deals 101
Most reps don't know how to get deals over the line even when they have a verbal yes. In this session you'll master getting contracts signed quickly without chasing your new customer.
- Learn how to build mutual closing plans with buyers
- Understand how to stay with power until the deal gets signed
- Master driving urgency without chasing your prospects and annoying them
Here’s what you get
Bonuses
Two more successful students
Who built The SDR to AE Bootcamp?
Hi - I’m Chris Ritson.
I’ve helped 100+ SDRs get promoted to AE and build thriving sales careers.
Once upon a time there was a top performing SDR who got promoted to AE then 6 months later had closed no deals and got fired.
My Promise
Every customer who buys The SDR to AE Bootcamp gets lifetime access with their one-time payment. I will continuously improve and expand the course with additional content. You’ll get these free of charge.
Updates may include:
New classes & lessons
Outside expert tips and tactical plays
Case studies interviews with successful students
Updated step by step plays, guides and frameworks
The Guarantee
The PS.
If you're like me and skip to the bottom of long pages, here's the deal…
SDRs who want to get promoted to AE in 2024 face a minefield of challenges to get there. Gone are the days of employers taking a risk on you. You now face more competition for every single role than I have personally seen in 15 years. It’s very very hard. You need to prove you have the skills BEFORE you get given the chance to do it.
My step-by-step method is an easy way to learn the AE Skills you need to show employers you can do it.
After training 100s of SDRs using this method and having exceptional results I’m confident you’ll be successful as well.
So much so that if you aren’t you can email me WITH-IN the next 365 days and i’ll give you your money back if the course doesn’t get you promoted to AE.
Wouldn’t it be amazing if one of those successful people was you and you were able to look back on this year and think "that course changed the game".
Start your journey to no.1 AE at your company today, click the button below and join the next bootcamp SDR to AE You won’t regret it!
1000+ students have rated my courses 4.92/5
