🔓 Register before August 3rd and get 20% off the October cohort. Click ''Enroll Now'' to join.

🔓 Register before August 3rd and get 20% off the October cohort. Click ''Enroll Now'' to join.

🔓 Register before August 3rd and get 20% off the October cohort. Click ''Enroll Now'' to join.

🔓 Register before August 3rd and get 20% off the October cohort. Click ''Enroll Now'' to join.

Go From SDR to AE & Start Closing Deals

Join 150+ SDRs and Junior AEs to accelerate the growth of your sales career.

This is the programme I have used to help SDRs across Europe, North America and APAC get promoted and earn 6-figure salaries.

Go From SDR to AE + Start Closing Deals

1000+ students have rated my courses 4.92/5

Learn the AE skills you need to get promoted and start closing deals from someone who has coached over 700 SDRs.

Learn the AE skills you need to get promoted and start closing deals from someone who has coached over 700 SDRs.

This is the exact programme 100+ SDRs have used to land their dream AE role.

Here’s some happy customers on the last bootcamp:

There's Jack

He got promoted to AE 4 weeks into the course.

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Is SDR-to-AE right for you?

Are you frustrated by the lack of promotion opportunities? 

Are you an SDR that wants to be an AE in 0-6 months time?

Are you a new AE who wants to learn the fundamentals of their role?

If anyone of these sound familiar then SDR-to-AE was built for you

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Join 100+ SDRs and Junior AEs who have got promoted and started closing deals with the SDR-to-AE Bootcamp

Kiera Bridgeman

SDR @Deel

The bootcamp is invaluable, if you want to be an AE. I now know how to put myself in the perfect position to be considered for the promotion to AE as well as ramp-up quickly when I get there. 

Paolo Lipari

Senior SDR

The SDR to AE boot camp helped me land 4 AE job offers. Not only is he a great salesman (the best imo), he also makes sure to go to the extra mile out of sessions by answering all questions you might have. The course is full of practical tips and applicable frameworks. It's ideal for anyone wanting to dramatically improve their sales performance.

Jack Vesztrocy

Account Executive @ Yulife

I got promoted to AE 4 weeks into starting the bootcamp. It walked me through each stage of the sales process and gave tangible frameworks to help progress or disqualify deals effectively. I strongly recommend you join this bootcamp if you're looking to get promoted to AE in 2024. 

Kiera Bridgeman

SDR @Deel

The bootcamp is invaluable, if you want to be an AE. I now know how to put myself in the perfect position to be considered for the promotion to AE as well as ramp-up quickly when I get there. 

Paolo Lipari

Senior SDR

The SDR to AE boot camp helped me land 4 AE job offers. Not only is he a great salesman (the best imo), he also makes sure to go to the extra mile out of sessions by answering all questions you might have. The course is full of practical tips and applicable frameworks. It's ideal for anyone wanting to dramatically improve their sales performance.

Jack Vesztrocy

Account Executive @ Yulife

I got promoted to AE 4 weeks into starting the bootcamp. It walked me through each stage of the sales process and gave tangible frameworks to help progress or disqualify deals effectively. I strongly recommend you join this bootcamp if you're looking to get promoted to AE in 2024. 

Kiera Bridgeman

SDR @Deel

The bootcamp is invaluable, if you want to be an AE. I now know how to put myself in the perfect position to be considered for the promotion to AE as well as ramp-up quickly when I get there. 

Paolo Lipari

Senior SDR

The SDR to AE boot camp helped me land 4 AE job offers. Not only is he a great salesman (the best imo), he also makes sure to go to the extra mile out of sessions by answering all questions you might have. The course is full of practical tips and applicable frameworks. It's ideal for anyone wanting to dramatically improve their sales performance.

Jack Vesztrocy

Account Executive @ Yulife

I got promoted to AE 4 weeks into starting the bootcamp. It walked me through each stage of the sales process and gave tangible frameworks to help progress or disqualify deals effectively. I strongly recommend you join this bootcamp if you're looking to get promoted to AE in 2024. 

Timothy Weaver

Account Executive

The SDR to AE bootcamp was great for me in securing a promotion to AE. It gave me and my manager the confidence I would be able to make the transition. The course covers the crucial new skills (with actionable examples) that are required as an AE. I have also been able to hit the ground running hitting my target in my first two months as an AE. This wouldn't have been possible without this course.

Martine DiDomenico

Account Executive @ Egress

Martine hit 275% of quota in her first quarter as an AE after she joined the bootcamp.

Gerbrand

Senior SDR

The course was immensely valuable. Chris is so knowledgeable about the industry and sales. It broadened my view of the AE job and gave me a good understanding of what specific skills I need to work on. I definitely recommend taking this course for any aspiring AE.

Timothy Weaver

Account Executive

The SDR to AE bootcamp was great for me in securing a promotion to AE. It gave me and my manager the confidence I would be able to make the transition. The course covers the crucial new skills (with actionable examples) that are required as an AE. I have also been able to hit the ground running hitting my target in my first two months as an AE. This wouldn't have been possible without this course.

Martine DiDomenico

Account Executive @ Egress

Martine hit 275% of quota in her first quarter as an AE after she joined the bootcamp.

Gerbrand

Senior SDR

The course was immensely valuable. Chris is so knowledgeable about the industry and sales. It broadened my view of the AE job and gave me a good understanding of what specific skills I need to work on. I definitely recommend taking this course for any aspiring AE.

Timothy Weaver

Account Executive

The SDR to AE bootcamp was great for me in securing a promotion to AE. It gave me and my manager the confidence I would be able to make the transition. The course covers the crucial new skills (with actionable examples) that are required as an AE. I have also been able to hit the ground running hitting my target in my first two months as an AE. This wouldn't have been possible without this course.

Martine DiDomenico

Account Executive @ Egress

Martine hit 275% of quota in her first quarter as an AE after she joined the bootcamp.

Gerbrand

Senior SDR

The course was immensely valuable. Chris is so knowledgeable about the industry and sales. It broadened my view of the AE job and gave me a good understanding of what specific skills I need to work on. I definitely recommend taking this course for any aspiring AE.

Iolo Dafydd

Senior SDR

Chris was an awesome coach. The course is clearly thought out I learned a LOT in the 4 weeks! Recommend to anyone looking to get promoted and improve their AE skills! 

Jack Cooke

Account Executive

I closed my first deal 1 week after the course finished and I correlate a lot of that to the training I received from Chris.The SDR to AE course has been incredibly helpful in enabling me as I move towards being a full-cycle AE. Would recommend it to anyone looking to make the jump to AE!

Andre Paraskeva

Senior SDR @ Pleo

As a Senior SDR, successfully transitioning into an AE role is top of mind for me and this bootcamp has been a massive step in that direction. Chris' approach has given me the tools and the mindset I need to hit the ground running and the framework required to be an all-round top performing AE. Whether you're looking move into an AE role, or up for AE game, I simply cannot recommend this bootcamp enough!

Christian de Jong

SDR to AE at Sastrify

The bootcamp helped me land a SaaS AE role even though I had AE experience in another sector. Chris gives you the guidance, skills and structure needed to thrive from Day 1 in your AE role and even sets you apart interviewing for your first AE role! Highly recommend for anyone who wants to be an AE.

Iolo Dafydd

Senior SDR

Chris was an awesome coach. The course is clearly thought out I learned a LOT in the 4 weeks! Recommend to anyone looking to get promoted and improve their AE skills! 

Jack Cooke

Account Executive

I closed my first deal 1 week after the course finished and I correlate a lot of that to the training I received from Chris.The SDR to AE course has been incredibly helpful in enabling me as I move towards being a full-cycle AE. Would recommend it to anyone looking to make the jump to AE!

Andre Paraskeva

Senior SDR @ Pleo

As a Senior SDR, successfully transitioning into an AE role is top of mind for me and this bootcamp has been a massive step in that direction. Chris' approach has given me the tools and the mindset I need to hit the ground running and the framework required to be an all-round top performing AE. Whether you're looking move into an AE role, or up for AE game, I simply cannot recommend this bootcamp enough!

Christian de Jong

SDR to AE at Sastrify

The bootcamp helped me land a SaaS AE role even though I had AE experience in another sector. Chris gives you the guidance, skills and structure needed to thrive from Day 1 in your AE role and even sets you apart interviewing for your first AE role! Highly recommend for anyone who wants to be an AE.

Iolo Dafydd

Senior SDR

Chris was an awesome coach. The course is clearly thought out I learned a LOT in the 4 weeks! Recommend to anyone looking to get promoted and improve their AE skills! 

Jack Cooke

Account Executive

I closed my first deal 1 week after the course finished and I correlate a lot of that to the training I received from Chris.The SDR to AE course has been incredibly helpful in enabling me as I move towards being a full-cycle AE. Would recommend it to anyone looking to make the jump to AE!

Andre Paraskeva

Senior SDR @ Pleo

As a Senior SDR, successfully transitioning into an AE role is top of mind for me and this bootcamp has been a massive step in that direction. Chris' approach has given me the tools and the mindset I need to hit the ground running and the framework required to be an all-round top performing AE. Whether you're looking move into an AE role, or up for AE game, I simply cannot recommend this bootcamp enough!

Christian de Jong

SDR to AE at Sastrify

The bootcamp helped me land a SaaS AE role even though I had AE experience in another sector. Chris gives you the guidance, skills and structure needed to thrive from Day 1 in your AE role and even sets you apart interviewing for your first AE role! Highly recommend for anyone who wants to be an AE.

1000+ students have rated my courses 4.92/5

Get a sneak peak inside the SDR to AE Bootcamp

“ Promoted 3 weeks into the programme’’

“ Promoted 3 weeks into the programme’’

“ Promoted 3 weeks into the programme’’

1000+ students have rated my courses 4.92/5

The Next Bootcamp Starts October 2024 [30 Seats MAX]

SDR-to-AE Course Overview, Curriculum and Schedule

Live Session #0

Kick-off Call + Meet and Greet

Most bootcamps never give you personal insights into who your instructor is and why they’’get it’’. In this session I’ll go the extra mile to help you feel supported.

- Get a personal insight into your instructor and their story
- Meet other bootcampers and start building your network
- A step-by-step guide to what you can expect in each session

Live Session #1

Role and Responsibilities of an AE

Before you get promoted it’s important you know exactly what you’re letting yourself in for. After all, this is your career.

- Understand the day to day of an Account Executive
- Learn the differences between your role as an SDR and an AE
- Start mastering how to manage a book of business as an AE

Live Session #2

Sales Process 101 - Manage your KPIs

Every great AE understands what resources they have available and how to leverage them in order to achieve quota.

- Learn how to leverage your internal resources to build more pipeline
- Understand how to manage your sales funnel to forecast effectively
- Learn the principles behind a great sales process

Live Session #3

How to run Deep Discovery Calls

Discovery is a process not an event. Sellers are professionals using questions to gain information. If you don’t have this skill, you’ll fail.

- Steal my Discovery Call Framework so you can plug and play it
- Learn a simple framework for questioning your prospect effectively
- Understand how you can use answers to questions in storytelling

Live Session #4

Mastering the Art of Multithreading 

The secret behind driving velocity into your deals so they close fast for lots of money.

- Understand the fundamentals of B2B buying teams
- Learn how to isolate, test and build your business champions
- Get access to my scripts and email templates to gain access power into your deals

Live Session #5

Halfway Checkpoint and AMA Session

You will be learning a lot in this programme at a very fast pace. Halfway through we will take a step back and make sure all questions are answered.

- Your opportunity to catch up on any material you’re unsure about
- A space for questions about topics you want a deeper understanding of
- An hour to learn from my answers to best help you understand everything we have covered

Live Session #6

Delivering World-Class Demos and Presentations

I’ll give you all the latest data backed secrets on how to run the best demos and presentations so you can blow competition away.

- Understand the fundamentals of running great demos
- Learn how to handle one to many calls with multiple stakeholders
- Get access to all my secrets for running demos that get you next steps

Live Session #7

How to build Stand-Out Business Cases

Most sellers can do discovery and demos but they let themselves down when it comes to writing a business case that sells.

- Get my framework for writing a business case in one-page
- Start understanding what a high quality business case looks like
- Learn how to tell the story of how you help your prospect through the vehicle of business cases

Live Session #8

Learn to Negotiate

Most new AEs are let down by their negotiation skills. You’ve done a great job to get the deal this far but it’s so often lost when we get to the negotiation table.

- Get my proven, data backed set of rules for negotiating
- Understand the power of gives, gets and taking things away in negotiation
- Learn how to structure negotiation meetings so you and your buyer both get a great deal

Live Session #9

Closing Deals 101

Most new AEs are let down by their negotiation skills. You’ve done a great job to get the deal this far but it’s so often lost when we get to the negotiation table.

- Get my proven, data backed set of rules for negotiating
- Understand the power of gives, gets and taking things away in negotiation
- Learn how to structure negotiation meetings so you and your buyer both get a great deal

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Luis Buitrago

BDR @ Braze

The bootcamp was a 10/10. Actionable take aways to  BDRs/SDRs who are aspiring to be AEs. It was fun, digestible, and Chris's energy is contagious. Looking forward to apply these learnings in my journey as I step into a closing role :)

Ready to join the bootcamp?

£595

8x hours of Live Masterclasses

2x hours of AMA (ask me anything)

Recordings and Resources for every session

FREE access to the Cold Call OS (worth £97)

On-demand support from your trainer throughout

Certification and Personal References (upon request)

Lifetime Access

1000+ students have rated my courses 4.92/5

Luis Buitrago

BDR @ Braze

The bootcamp was a 10/10. Actionable take aways to  BDRs/SDRs who are aspiring to be AEs. It was fun, digestible, and Chris's energy is contagious. Looking forward to apply these learnings in my journey as I step into a closing role :)

Ready to join the bootcamp?

£595

8x hours of Live Masterclasses

2x hours of AMA (ask me anything)

Recordings and Resources for every session

FREE access to the Cold Call OS (worth £97)

On-demand support from your trainer throughout

Certification and Personal References (upon request)

Lifetime Access

1000+ students have rated my courses 4.92/5

Luis Buitrago

BDR @ Braze

The bootcamp was a 10/10. Actionable take aways to  BDRs/SDRs who are aspiring to be AEs. It was fun, digestible, and Chris's energy is contagious. Looking forward to apply these learnings in my journey as I step into a closing role :)

Ready to join the bootcamp?

£595

8x hours of Live Masterclasses

2x hours of AMA (ask me anything)

Recordings and Resources for every session

FREE access to the Cold Call OS (worth £97)

On-demand support from your trainer throughout

Certification and Personal References (upon request)

Lifetime Access

1000+ students have rated my courses 4.92/5

Here’s what you get

8x 60 Minute Masterclasses

Learn the fundamentals of being a high performance AE. From discovery to negotiation, every masterclass is packed with frameworks and actionable tips that 100+ SDR have used to get their AE journeys off to a successful start.

2x 60 Minute AMAs

Get answers to your most burning questions by getting 2 hours of access to your trainer whilst learning from others experiences on the programme.

Pre-recorded Masterclasses

Self learn with pre-recorded material you can apply to your current role as well as how to get promoted and be successful.

Lifetime Updates

You’ll get free updates for life with access to anything added to future SDR to AE Bootcamp versions including guest speakers, new products and more learning material.

Lifetime Access

Everything is recorded and all of the materials and frameworks will be sent to you immediately after each class so you can start practicing what you’ve been taught straight away.

On Demand Support

Everyone gets FULL access to me Monday to Friday throughout the programme for support on ALL sales and career related topics.

Certification

All attendees get a certification upon completion of the programme they can use on their LinkedIn profiles and resumes.

Job References

If you’re ever applying for an AE/Sales role I will write you a personal reference (upon request).

Friendship & Community

The bootcamp is more than just learning from me it's about learning from each other. You’ll get to meet people in your exact position and make friends with other sellers outside of your organization so you can build your.

Network Access

I’ll introduce you [upon request only] to my most trusted network of recruiters and hiring managers who can help you find your dream sales role.

8x 60 Minute Masterclasses

Learn the fundamentals of being a high performance AE. From discovery to negotiation, every masterclass is packed with frameworks and actionable tips that 100+ SDR have used to get their AE journeys off to a successful start.

2x 60 Minute AMAs

Get answers to your most burning questions by getting 2 hours of access to your trainer whilst learning from others experiences on the programme.

Pre-recorded Masterclasses

Self learn with pre-recorded material you can apply to your current role as well as how to get promoted and be successful.

Lifetime Updates

You’ll get free updates for life with access to anything added to future SDR to AE Bootcamp versions including guest speakers, new products and more learning material.

Lifetime Access

Everything is recorded and all of the materials and frameworks will be sent to you immediately after each class so you can start practicing what you’ve been taught straight away.

On Demand Support

Everyone gets FULL access to me Monday to Friday throughout the programme for support on ALL sales and career related topics.

Certification

All attendees get a certification upon completion of the programme they can use on their LinkedIn profiles and resumes.

Job References

If you’re ever applying for an AE/Sales role I will write you a personal reference (upon request).

Friendship & Community

The bootcamp is more than just learning from me it's about learning from each other. You’ll get to meet people in your exact position and make friends with other sellers outside of your organization so you can build your.

Network Access

I’ll introduce you [upon request only] to my most trusted network of recruiters and hiring managers who can help you find your dream sales role.

8x 60 Minute Masterclasses

Learn the fundamentals of being a high performance AE. From discovery to negotiation, every masterclass is packed with frameworks and actionable tips that 100+ SDR have used to get their AE journeys off to a successful start.

2x 60 Minute AMAs

Get answers to your most burning questions by getting 2 hours of access to your trainer whilst learning from others experiences on the programme.

Pre-recorded Masterclasses

Self learn with pre-recorded material you can apply to your current role as well as how to get promoted and be successful.

Lifetime Updates

You’ll get free updates for life with access to anything added to future SDR to AE Bootcamp versions including guest speakers, new products and more learning material.

Lifetime Access

Everything is recorded and all of the materials and frameworks will be sent to you immediately after each class so you can start practicing what you’ve been taught straight away.

On Demand Support

Everyone gets FULL access to me Monday to Friday throughout the programme for support on ALL sales and career related topics.

Certification

All attendees get a certification upon completion of the programme they can use on their LinkedIn profiles and resumes.

Job References

If you’re ever applying for an AE/Sales role I will write you a personal reference (upon request).

Friendship & Community

The bootcamp is more than just learning from me it's about learning from each other. You’ll get to meet people in your exact position and make friends with other sellers outside of your organization so you can build your.

Network Access

I’ll introduce you [upon request only] to my most trusted network of recruiters and hiring managers who can help you find your dream sales role.

Bonuses

Outbound Systems Pdf

Get my new best selling digital product; Outbound Systems which delivers a complete modern blueprint for starting, growing and sustaining a pipeline of Outbound sales opportunities [worth £147].

Interview Systems Pdf

Get my new interview systems 50+ page digital product which delivers a complete playbook for how you can land your dream sales role [worth £97].

Junior AE Systems Pdf

Get my new Junior AE Systems digital product which is designed to help you take the learnings from this bootcamp and apply them in your day to day to support your skill development [worth £97].

The Cold Call OS

Get my Cold Call System which is a 3-hour self paced video course designed to give you the learnings I’ve taken from personally doing 150,000+ calls and training 800+ sellers how to do it effectively [worth £97].

Ask me Anything Forever

I will always be here to help you in the future. You’ll get my personal number and therefore access to my network for help as and when you need.

Outbound Systems Pdf

Get my new best selling digital product; Outbound Systems which delivers a complete modern blueprint for starting, growing and sustaining a pipeline of Outbound sales opportunities [worth £147].

Interview Systems Pdf

Get my new interview systems 50+ page digital product which delivers a complete playbook for how you can land your dream sales role [worth £97].

Junior AE Systems Pdf

Get my new Junior AE Systems digital product which is designed to help you take the learnings from this bootcamp and apply them in your day to day to support your skill development [worth £97].

The Cold Call OS

Get my Cold Call System which is a 3-hour self paced video course designed to give you the learnings I’ve taken from personally doing 150,000+ calls and training 800+ sellers how to do it effectively [worth £97].

Ask me Anything Forever

I will always be here to help you in the future. You’ll get my personal number and therefore access to my network for help as and when you need.

Outbound Systems Pdf

Get my new best selling digital product; Outbound Systems which delivers a complete modern blueprint for starting, growing and sustaining a pipeline of Outbound sales opportunities [worth £147].

Interview Systems Pdf

Get my new interview systems 50+ page digital product which delivers a complete playbook for how you can land your dream sales role [worth £97].

Junior AE Systems Pdf

Get my new Junior AE Systems digital product which is designed to help you take the learnings from this bootcamp and apply them in your day to day to support your skill development [worth £97].

The Cold Call OS

Get my Cold Call System which is a 3-hour self paced video course designed to give you the learnings I’ve taken from personally doing 150,000+ calls and training 800+ sellers how to do it effectively [worth £97].

Ask me Anything Forever

I will always be here to help you in the future. You’ll get my personal number and therefore access to my network for help as and when you need.

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Who built The SDR to AE Bootcamp?

Hi - I’m Chris Ritson.

I’ve helped 100+ SDRs get promoted to AE and build thriving sales careers.

Once upon a time there was a top performing SDR who got promoted to AE then 6 months later had closed no deals and got fired.

Why? Because they’d rushed the process and had no idea how to close deals.
In a world where speed is good we depriotise the skills and knowhow we need to be successful when we get there.
Over the last 8 years I have hired >250 SDRs and helped >100 earn promotions to AE.
Most importantly though, most of the SDRs I’ve helped are now Enterprise AEs, Senior Sales Leaders or Founders of their own businesses.
SDR to AE isn’t about short term pay rises and promotions. It’s about long term career success.

My Promise

Every customer who buys The SDR to AE Bootcamp gets lifetime access with their one-time payment. I will continuously improve and expand the course with additional content. You’ll get these free of charge.

Updates may include:

New classes & lessons

Outside expert tips and tactical plays

Case studies interviews with successful students

Updated step by step plays, guides and frameworks

Frequently Asked Questions

How much does it cost?
How big are the cohorts?
Is there a money-back guarantee?
Can my employer pay for it?
How long do I have access to the course materials for?
Where are the sessions held?
What if I miss a session?
Do you support all timezones?
How often are these bootcamps?
Can I use the certification on LinkedIn?
How does it work?
When are the sessions?
Can I save a seat for a later bootcamp?

Frequently Asked Questions

How much does it cost?
How big are the cohorts?
Is there a money-back guarantee?
Can my employer pay for it?
How long do I have access to the course materials for?
Where are the sessions held?
What if I miss a session?
Do you support all timezones?
How often are these bootcamps?
Can I use the certification on LinkedIn?
How does it work?
When are the sessions?
Can I save a seat for a later bootcamp?

Frequently Asked Questions

How much does it cost?
How big are the cohorts?
Is there a money-back guarantee?
Can my employer pay for it?
How long do I have access to the course materials for?
Where are the sessions held?
What if I miss a session?
Do you support all timezones?
How often are these bootcamps?
Can I use the certification on LinkedIn?
How does it work?
When are the sessions?
Can I save a seat for a later bootcamp?

Frequently Asked Questions

How much does it cost?
How big are the cohorts?
Is there a money-back guarantee?
Can my employer pay for it?
How long do I have access to the course materials for?
Where are the sessions held?
What if I miss a session?
Do you support all timezones?
How often are these bootcamps?
Can I use the certification on LinkedIn?
How does it work?
When are the sessions?
Can I save a seat for a later bootcamp?

Start your journey to AE today

1000+ students have rated my courses 4.92/5

Start your journey to AE today

1000+ students have rated my courses 4.92/5

Start your journey to AE today

1000+ students have rated my courses 4.92/5

Start your journey to AE today

1000+ students have rated my courses 4.92/5

© 2024 Chris Ritson. All right reserved.

© 2024 Chris Ritson. All right reserved.