👋 Chris Ritson
What we see is usually only one part of the story.
I explore what lies underneath.
Every Friday, I write about the hidden forces shaping how people think, decide and act.
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Read The Why
A reason behind
hesitation.
resistance.
a change of mind.
hesitation.
The same is true everywhere.
⤷ In relationships. ⤷ In careers. ⤷ In parenting. ⤷ In education. ⤷ In leadership. ⤷ In business.
Different situations.
Often, the same forces underneath.
For fifteen years, I worked in sales and leadership, watching people make decisions under pressure.
Why some acted.
Why some hesitated.
Why some changed their minds.
Why some didn't.
I watched sellers respond to pressure.
Leaders influence teams.
Founders make difficult decisions.
Over time, I started noticing patterns.
The situations changed. The people changed.
But some things kept repeating.
Eventually, I realised those patterns weren't really about sales.
They were about people.
Recent Ideas
Exploring the hidden forces shaping how people think, decide and act.
Inheritance
The force that shapes us before we’re old enough to choose.
Read
Stories
The force that turns what happens to us into what we believe it means.
Read
Explore The Why
Putting ideas into practice
Understanding is the beginning. The interesting part is what happens next.
Helping people see human behaviour differently, look beyond actions, and make better decisions.
Explore Speaking
Helping leadership teams understand what's underneath complex commercial challenges — and make better decisions about what to do next.
Explore Advisory
Helping organisations turn understanding into behaviour by building their successful patterns into repeatable operating systems.
Explore Operating Systems
The more you notice, the more there is to see.
Join 20,000+ curious readers