Build outbound pipeline, fast

Build outbound pipeline, fast

Get best in class outbound training for your team – created and delivered by yours truly

Is your team stuck using old outbound sales tactics from 2015 everyday?

When B2B sales teams realise their outbound methods have become a liability – aka making their prospects run for the hills due to generic, out-of-date, sales-y tactics and messaging — they come to me.

They also come to me when…

They are working on increasing the volume of outbound pipeline the sales team produces

They are working on increasing the volume of outbound pipeline the sales team produces

They have just hired a new team and want to get them ramped rapidly and building pipeline

They have just hired a new team and want to get them ramped rapidly and building pipeline

They want to go from good to great. The team has done well but you believe they can do better productivity wise

They want to go from good to great. The team has done well but you believe they can do better productivity wise

They need their Account Execs to level up on outbound and start contributing to their pipeline gen efforts more

They need their Account Execs to level up on outbound and start contributing to their pipeline gen efforts more

Whatever level your team is at. I’ll develop a programme that’s just right for them.

Sharva Vadya

Senior BDR Manager @ Dayforce

Before we start, we align on business outcomes…

No more:

No more:
No more:
No more:
Tick the training box
Getting no ROI
Seeing no results

Lots more:

Lots more:
Lots more:
Lots more:
Rep productivity
Improvements in targeting and messaging
Building and scaling qualified, closeable pipeline
Sharva Vadya

Senior BDR Manager @ Dayforce

I’ve built dozens of Outbound pipelines to date. Yours could be next:

Donna Owen

CRO @ Pawapay

"Chris tailored everything to our business, our use cases, our positioning and our GTM strategy."
Adina Apachitei

Director of Business Development @ Aveva

"We needed to demonstrate the team could generate consistent outbound pipeline results."
Sharva Vadya

Senior BDR Manager @ Dayforce

"One of my BDRs went from 70-241% of quota thanks to the programme."
Donna Owen

CRO @ Pawapay

"Chris tailored everything to our business, our use cases, our positioning and our GTM strategy."
Adina Apachitei

Director of Business Development @ Aveva

"We needed to demonstrate the team could generate consistent outbound pipeline results."
Sharva Vadya

Senior BDR Manager @ Dayforce

"One of my BDRs went from 70-241% of quota thanks to the programme."
Donna Owen

CRO @ Pawapay

"Chris tailored everything to our business, our use cases, our positioning and our GTM strategy."
Adina Apachitei

Director of Business Development @ Aveva

"We needed to demonstrate the team could generate consistent outbound pipeline results."
Sharva Vadya

Senior BDR Manager @ Dayforce

"One of my BDRs went from 70-241% of quota thanks to the programme."
Sharva Vadya

Senior BDR Manager @ Dayforce

How does it work?

Step 1

Course Content Alignment

We distill all the golden insights from our conversations in the sales phase — skill gaps, areas for improvement, strengths, weaknesses and competitive opportunities into a course action plan including course length, syllabus and intensity.

We want every course to have the highest possible impact so we will focus it on the biggest impact areas to improve your results.

Step 2

Course and Content Creation

We leverage your use cases, personas and existing customer portfolio to create a customized course that’s just right for your reps skill-level.

  • We take your message and teach reps to make it stand-out

  • We’ll use live examples using your use cases

  • All of our materials will be "on problem"

We believe customized is KING and want reps to experience a programme that is for their eyes only! No generic, one size fits all courses here.

Step 3

Course Delivery, Rep Assessment & Feedback

Whilst we do the heavy lifting on the delivery we will also provide you with:

  • Visibility on the customized homework exercises the reps will complete so you can see progress

  • Weekly reports on your team so you can understand where they are doing well and could do with additional help

It’s important to know how your reps are doing, who is great and who is maybe not so engaged. We’re always happy to give you feedback on everything we see, both soft and hard skills.

Step 4

Ongoing Consultation, Objectives Review & Handover

We don’t believe in just delivering training. We believe in results. That’s why we will help you at leadership level as well.
  • You’ll get 1:1 WhatsApp access to Chris for anything team strategy or tactics related.

  • We will have an end of course review where we look at whether the results we got are up to your expectations. They always are but for peace of mind we’ll tweak if they aren’t.

  • When you’re happy we will handover and I’ll send a written 1-page report on the programme and what my recommendations are for your team moving forwards.

We believe great training isn’t just about what you produce during a programme but how those lessons impact performance in the future.

We believe great training isn’t just about what you produce during a programme but how those lessons impact performance in the future.
We believe great training isn’t just about what you produce during a programme but how those lessons impact performance in the future.
We believe great training isn’t just about what you produce during a programme but how those lessons impact performance in the future.

The packages

Build Pipeline Package

Rep Assessment and Gap Analysis

Customized course content specific to your use cases

2x hours weekly team sessions

Bespoke workbooks and weekly exercises

Lifetime access to recordings & course material

Lifetime membership to online digital course suite

Build Pipeline Package

Rep Assessment and Gap Analysis

Customized course content specific to your use cases

2x hours weekly team sessions

Bespoke workbooks and weekly exercises

Lifetime access to recordings & course material

Lifetime membership to online digital course suite

Build Pipeline Package

Rep Assessment and Gap Analysis

Customized course content specific to your use cases

2x hours weekly team sessions

Bespoke workbooks and weekly exercises

Lifetime access to recordings & course material

Lifetime membership to online digital course suite

Scale Pipeline Package

Rep Assessment and Gap Analysis

Customized course content specific to your use cases

2x hours weekly team sessions

Bespoke workbooks and weekly exercises

Lifetime access to recordings & course material

Lifetime membership to online digital course suite

One day onsite with the team

1:1 access for additional coaching for students

1:1 leadership consultation access for up to 3 leaders

Scale Pipeline Package

Rep Assessment and Gap Analysis

Customized course content specific to your use cases

2x hours weekly team sessions

Bespoke workbooks and weekly exercises

Lifetime access to recordings & course material

Lifetime membership to online digital course suite

One day onsite with the team

1:1 access for additional coaching for students

1:1 leadership consultation access for up to 3 leaders

Scale Pipeline Package

Rep Assessment and Gap Analysis

Customized course content specific to your use cases

2x hours weekly team sessions

Bespoke workbooks and weekly exercises

Lifetime access to recordings & course material

Lifetime membership to online digital course suite

One day onsite with the team

1:1 access for additional coaching for students

1:1 leadership consultation access for up to 3 leaders

Every programme is unique, pricing starts at £10,000

Sharva Vadya

Senior BDR Manager @ Dayforce

I’ve helped the best, become the best…

Saad became the #1 SDR in EMEA

Saad became the #1 SDR in EMEA
Saad became the #1 SDR in EMEA
Saad became the #1 SDR in EMEA
Sharva Vadya

Senior BDR Manager @ Dayforce

Who Built Outbound Team Training

Hi - I’m Chris Ritson.

I’ve helped 100+ commercial leaders build Outbound machines using my bespoke outbound team training programmes.

I believe building a sales pipeline is not about booking meetings, creating qualified opportunities or doing lots of activities. It’s about revenue generation. It’s about finding customers that will stay with you for a long time, driving down your CAC and pushing up your dollar retention ratios.

Most people build short term outbound strategies and end up destroying the market and brand they have fought so hard to build.

Over the last 8 years I have hired >250 SDRs and helped 800+ sellers build sustainable outbound pipelines through both pure cold and prospect-led outbound programmes.

Most importantly though, the teams I’ve built have contributed >100M in ARR and supported 3x exits for a combined $1.5B.

If you get the pipeline part right, the revenue will follow.

My Promise

Every customer who buys The Outbound Team Training gets lifetime access with their one-time payment. I will continuously improve and expand the course with additional content. You’ll get these free of charge for your reps.

Updates may include:

New classes & lessons [pre-recorded]

Outside expert tips and tactical plays

Case study interviews with successful students

Updated step by step plays, guides and frameworks

Sharva Vadya

Senior BDR Manager @ Dayforce

Frequently Asked Questions

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© 2024 Chris Ritson. All right reserved.

© 2024 Chris Ritson. All right reserved.