Is your team stuck using old outbound sales tactics from 2015 everyday?
They also come to me when…




Whatever level your team is at. I’ll develop a programme that’s just right for them.

Sharva Vadya
Senior BDR Manager @ Dayforce
Before we start, we align on business outcomes…
Tick the training box
Getting no ROI
Seeing no results
Rep productivity
Improvements in targeting and messaging
Building and scaling qualified, closeable pipeline

Sharva Vadya
Senior BDR Manager @ Dayforce
I’ve built dozens of Outbound pipelines to date. Yours could be next:

Sharva Vadya
Senior BDR Manager @ Dayforce
How does it work?
Step 1
Course Content Alignment
We distill all the golden insights from our conversations in the sales phase — skill gaps, areas for improvement, strengths, weaknesses and competitive opportunities into a course action plan including course length, syllabus and intensity.
We want every course to have the highest possible impact so we will focus it on the biggest impact areas to improve your results.
Step 2
Course and Content Creation
We leverage your use cases, personas and existing customer portfolio to create a customized course that’s just right for your reps skill-level.
We take your message and teach reps to make it stand-out
We’ll use live examples using your use cases
All of our materials will be "on problem"
We believe customized is KING and want reps to experience a programme that is for their eyes only! No generic, one size fits all courses here.
Step 3
Course Delivery, Rep Assessment & Feedback
Whilst we do the heavy lifting on the delivery we will also provide you with:
Visibility on the customized homework exercises the reps will complete so you can see progress
Weekly reports on your team so you can understand where they are doing well and could do with additional help
It’s important to know how your reps are doing, who is great and who is maybe not so engaged. We’re always happy to give you feedback on everything we see, both soft and hard skills.
Step 4
Ongoing Consultation, Objectives Review & Handover
You’ll get 1:1 WhatsApp access to Chris for anything team strategy or tactics related.
We will have an end of course review where we look at whether the results we got are up to your expectations. They always are but for peace of mind we’ll tweak if they aren’t.
When you’re happy we will handover and I’ll send a written 1-page report on the programme and what my recommendations are for your team moving forwards.
The packages
Every programme is unique, pricing starts at £10,000

Sharva Vadya
Senior BDR Manager @ Dayforce
I’ve helped the best, become the best…

Sharva Vadya
Senior BDR Manager @ Dayforce
Who Built Outbound Team Training
Hi - I’m Chris Ritson.
I’ve helped 100+ commercial leaders build Outbound machines using my bespoke outbound team training programmes.
I believe building a sales pipeline is not about booking meetings, creating qualified opportunities or doing lots of activities. It’s about revenue generation. It’s about finding customers that will stay with you for a long time, driving down your CAC and pushing up your dollar retention ratios.
Most people build short term outbound strategies and end up destroying the market and brand they have fought so hard to build.
Over the last 8 years I have hired >250 SDRs and helped 800+ sellers build sustainable outbound pipelines through both pure cold and prospect-led outbound programmes.
Most importantly though, the teams I’ve built have contributed >100M in ARR and supported 3x exits for a combined $1.5B.
If you get the pipeline part right, the revenue will follow.
My Promise
Every customer who buys The Outbound Team Training gets lifetime access with their one-time payment. I will continuously improve and expand the course with additional content. You’ll get these free of charge for your reps.
Updates may include:
New classes & lessons [pre-recorded]
Outside expert tips and tactical plays
Case study interviews with successful students
Updated step by step plays, guides and frameworks

Sharva Vadya
Senior BDR Manager @ Dayforce