
4.9 out of 5 from 1,000+ students
Outbound Systems
Outbound Systems
Outbound Systems
Master Outbound, Get More Responses & Smash Your Quota
Master Outbound, Get More Responses & Smash Your Quota
Master Outbound, Get More Responses & Smash Your Quota





The Complete System for Building Consistent, High-Quality Pipeline Used by 1,000+ Top-Performing Sales Professionals
Get Instant Access - £147

4.9/5 from 1,000+ students
4.9/5 from 1,000+ students
Is Outbound Systems Right For You?
Is Outbound Systems Right For You?
Is Outbound Systems Right For You?
Answer these 3 quick questions to find out:
Answer these 3 quick questions to find out:
Answer these 3 quick questions to find out:
Struggling with Pipeline Generation?
Struggling with Pipeline Generation?
Perfect timing. Learn the exact frameworks and systems I've used to help sales teams generate over £125M in pipeline - without burning out or relying on automation.
Perfect timing. Learn the exact frameworks and systems I've used to help sales teams generate over £125M in pipeline - without burning out or relying on automation.
Can't Get Prospects to Respond?
Can't Get Prospects to Respond?
You're doing the work but not seeing results. Master the proven messaging frameworks that have helped 1,000+ sales professionals double their response rates.
You're doing the work but not seeing results. Master the proven messaging frameworks that have helped 1,000+ sales professionals double their response rates.
Want to Master Outbound in Today’s Age?
Want to Master Outbound in Today’s Age?
Ready to transform your outbound skills from inconsistent to unstoppable? This complete system will show you how to build reliable pipeline across every channel.
Ready to transform your outbound skills from inconsistent to unstoppable? This complete system will show you how to build reliable pipeline across every channel.
Learn From Someone Who's Actually Done It
Learn from Someone Who's Made 150,000+ Cold Calls
Learn From Someone Who's Actually Done It
Hey, I'm Chris Ritson. As a former SDR turned AE turned Sales Director, I've:
Hey, I'm Chris Ritson. As a former SDR turned AE turned Sales Director, I've:
Global
Global
Built and scaled 3 global outbound functions (all successfully exited)
800+
800+
Trained over 800 SDRs and AEs to top performance
£125M+
£125M+
Generated £125M+ in revenue using these frameworks
£1M
£1M
Built a £1M business in 23 months through outbound
After helping thousands of sales professionals master outbound, including the UK’s #1 rated SDR, I've packaged everything I know into a complete, proven system that anyone can follow.
After helping thousands of sales professionals master outbound, including the UK’s #1 rated SDR, I've packaged everything I know into a complete, proven system that anyone can follow.



The Results Speak for Themselves
The Results Speak for Themselves
The Results Speak for Themselves
1,000+ Students Trained with a 4.92/5 average rating
£125M+ in revenue generated using these frameworks
Used by top sales teams across
6 continents
Used by SDRs across Europe, North America and APAC
6,000+ students trained in 2024 alone
Featured by LinkedIn as a top sales voice
Built 3 successful outbound teams that all exited
"This course helped me become the number 1 SDR in the UK. I used this course to learn more about outbound and become the top 1% in sales. I would recommend it to anyone who wants to learn about sales and level themselves up with the knowledge Chris has you will be unstoppable."
"This course helped me become the number 1 SDR in the UK. I used this course to learn more about outbound and become the top 1% in sales. I would recommend it to anyone who wants to learn about sales and level themselves up with the knowledge Chris has you will be unstoppable."

Saad Ghafoor
Senior Business Development Manager
Senior Business Development Manager
"I was shocked by the amount of information Chris has collected together. Moreover, it's about the highly converting techniques I use in my daily prospecting... my conversion is about 40% now in reply rates (mostly from LinkedIn)."
"I was shocked by the amount of information Chris has collected together. Moreover, it's about the highly converting techniques I use in my daily prospecting... my conversion is about 40% now in reply rates (mostly from LinkedIn)."

Dariia Gerasymova
Growth Manager at Supercadence.ai
Growth Manager at Supercadence.ai
The Real Challenges Every Sales Professional Faces with Outbound
The Real Challenges Every Sales Professional Faces with Outbound
Wasted Time
You're spending only 28% of your day actually selling, drowning in administrative tasks and unfocused activities
Wasted Time
You're spending only 28% of your day actually selling, drowning in administrative tasks and unfocused activities
Wasted Time
You're spending only 28% of your day actually selling, drowning in administrative tasks and unfocused activities
Low Response Rates
Your emails, calls, and messages disappear into the void because they sound like everyone else's
Low Response Rates
Your emails, calls, and messages disappear into the void because they sound like everyone else's
Low Response Rates
Your emails, calls, and messages disappear into the void because they sound like everyone else's
Inconsistent Results
Some weeks you crush it, others you can barely book a meeting - making quota feels like a constant gamble
Inconsistent Results
Some weeks you crush it, others you can barely book a meeting - making quota feels like a constant gamble
Inconsistent Results
Some weeks you crush it, others you can barely book a meeting - making quota feels like a constant gamble
Overcomplicated Systems
You're juggling too many tools, sequences, and "strategies" that actually kill your productivity
Overcomplicated Systems
You're juggling too many tools, sequences, and "strategies" that actually kill your productivity
Overcomplicated Systems
You're juggling too many tools, sequences, and "strategies" that actually kill your productivity
Trust Barriers
Prospects are immediately defensive and you can't break through to have real conversations
Trust Barriers
Prospects are immediately defensive and you can't break through to have real conversations
Poor Conversion
You're doing the activity but struggling to turn conversations into actual meetings
Poor Conversion
You're doing the activity but struggling to turn conversations into actual meetings
Marketing Dependencies
You're relying too heavily on marketing leads instead of generating your own predictable pipeline
Marketing Dependencies
You're relying too heavily on marketing leads instead of generating your own predictable pipeline
Get Instant Access - £147

4.9/5 from 1,000+ students
4.9/5 from 1,000+ students
The 3 Fatal Outbound Mistakes That Kill Your Pipeline
The 3 Fatal Outbound Mistakes That Kill Your Pipeline
The 3 Fatal Outbound Mistakes That Kill Your Pipeline
MISTAKE #1
Overcomplicating Your Sequences
Most sales professionals think more steps, more automation, and more complexity is the answer. But overengineered sequences actually kill your productivity and response rates.
Most sales professionals think more steps, more automation, and more complexity is the answer. But overengineered sequences actually kill your productivity and response rates.
How Outbound Systems Fixes This: Learn my "Simple Sequence Strategy" that helps you build highly effective sequences with minimal steps, leading to 2-3x higher response rates while saving hours of time.
How Outbound Systems Fixes This: Learn my "Simple Sequence Strategy" that helps you build highly effective sequences with minimal steps, leading to 2-3x higher response rates while saving hours of time.
MISTAKE #2
Prioritizing Technology Over Human Connection
Prioritizing Technology Over Human Connection
Many reps rely too heavily on automation and "magic bullet" tools, forgetting that prospects crave real human interaction where they feel heard and understood.
Many reps rely too heavily on automation and "magic bullet" tools, forgetting that prospects crave real human interaction where they feel heard and understood.
How Outbound Systems Fixes This: Master my "Cold Prospect Funnel" framework that shows you exactly how to build trust and deepen relationships at each stage of outreach, turning cold prospects into warm conversations.
How Outbound Systems Fixes This: Master my "Cold Prospect Funnel" framework that shows you exactly how to build trust and deepen relationships at each stage of outreach, turning cold prospects into warm conversations.
MISTAKE #3
Using Generic, Non-Personalized Approaches
Average sellers blast generic messages hoping something sticks, then wonder why they're getting ignored in a sea of sales noise.
Average sellers blast generic messages hoping something sticks, then wonder why they're getting ignored in a sea of sales noise.
How Outbound Systems Fixes This: Get access to my complete messaging frameworks for calls, emails, and social - the same ones that helped generate £125M+ in pipeline by making every touchpoint specific and valuable.
How Outbound Systems Fixes This: Get access to my complete messaging frameworks for calls, emails, and social - the same ones that helped generate £125M+ in pipeline by making every touchpoint specific and valuable.
Inside Outbound Systems: Your Complete Pipeline Generation Playbook
Inside Outbound Systems: Your Complete Pipeline Generation Playbook
Inside Outbound Systems: Your Complete Pipeline Generation Playbook
Chapter 1
Time is Wealth
Chapter 2
Lists That Make You Rich
Chapter 3
Simple Sequences
Chapter 4
Messaging Mastery
Chapter 5
Objections & Nurture
3 Special Bonuses to Fast-Track Your Success
3 Special Bonuses to Fast-Track Your Success



What it is: A complete 90-minute video training system with downloadable frameworks, templates, and daily planning guides
What it is: A complete 90-minute video training system with downloadable frameworks, templates, and daily planning guides
Why you need it: Most outbound professionals waste 72% of their time on low-impact activities across channels. This system helps you focus on the 20% of actions that drive 80% of your pipeline
Why you need it: Most outbound professionals waste 72% of their time on low-impact activities across channels. This system helps you focus on the 20% of actions that drive 80% of your pipeline
Specific Outcome: Master the exact time management framework I used to build three successful outbound teams that generated >£125M in ARR
Specific Outcome: Master the exact time management framework I used to build three successful outbound teams that generated >£125M in ARR
This exact system helped one of my students increase their daily output by 3x while maintaining quality across all channels
This exact system helped one of my students increase their daily output by 3x while maintaining quality across all channels



What it is: A comprehensive playbook with scripts, templates, and frameworks for turning outbound success into career advancement
What it is: A comprehensive playbook with scripts, templates, and frameworks for turning outbound success into career advancement
Why you need it: Multi-channel outbound skills are highly valued, but most professionals don't know how to properly position their diverse expertise to advance their careers
Why you need it: Multi-channel outbound skills are highly valued, but most professionals don't know how to properly position their diverse expertise to advance their careers
Specific Outcome: Learn how to translate your outbound metrics into compelling career achievements and negotiate packages 20-30% above standard offers
Specific Outcome: Learn how to translate your outbound metrics into compelling career achievements and negotiate packages 20-30% above standard offers
Students report an average 27% increase in offer value using these negotiation frameworks
Students report an average 27% increase in offer value using these negotiation frameworks



What it is: A comprehensive playbook with step-by-step systems for managing your book of business, running discovery calls, handling demos, and closing deals as a new AE. Complete with templates, frameworks, and real-world examples from training 250+ SDRs into AE roles.
What it is: A comprehensive playbook with step-by-step systems for managing your book of business, running discovery calls, handling demos, and closing deals as a new AE. Complete with templates, frameworks, and real-world examples from training 250+ SDRs into AE roles.
Why you need it: Most SDRs promoted to AE struggle in their first 90 days because they focus only on closing skills while neglecting the foundational systems needed to manage a full sales cycle. This system helps you master the entire AE workflow from day one.
Why you need it: Most SDRs promoted to AE struggle in their first 90 days because they focus only on closing skills while neglecting the foundational systems needed to manage a full sales cycle. This system helps you master the entire AE workflow from day one.
Specific Outcome: Master the exact frameworks I used to help 50+ SDRs successfully transition to AE roles and hit quota in their first quarter, including territory management, discovery frameworks, and closing techniques.
Specific Outcome: Master the exact frameworks I used to help 50+ SDRs successfully transition to AE roles and hit quota in their first quarter, including territory management, discovery frameworks, and closing techniques.
Used by 50+ newly promoted AEs to hit quota in their first quarter
Used by 50+ newly promoted AEs to hit quota in their first quarter
Total Bonus Value:
Total Bonus Value:
Total Bonus Value:
£2,491
£2,491
£2,491
Your Complete Outbound Success System
Your Complete Outbound Success System
Here’s everything you’re getting today:
Here’s everything you’re getting today:
Your Investment Today:
Your Investment Today:
£147
£147
£147
Complete Outbound Systems Program (£997 Value)
100+ page comprehensive playbook
23 exclusive outbound secrets
50+ detailed lessons with examples
Complete frameworks for calls, emails, & social
Lifetime updates & access
BONUS #1: Multi-Channel Productivity Maximizer™ (£497 Value)
BONUS #2: Outbound Expert's Career Blueprint™ (£997 value)
BONUS #3: Junior AE Success Accelerator™ (£997 value)
Get Instant Access

4.9/5 from 1,000+ students
4.9/5 from 1,000+ students
Common Questions
Common Questions
Common Questions
Who is this course for?
Who is this course for?
Outbound Systems is perfect for SDRs, AEs, and sales professionals who need to generate consistent pipeline through outbound activities. Whether you're new to outbound, struggling to hit quota, or want to improve your current results, this system will work for you.
How long before I see results?
How long before I see results?
Students typically see improvements in their very first week of implementing the system. Many report booking their first meetings within days of starting the program. However, the biggest results come from consistent application over 30-60 days.
What makes this different than other outbound courses?
What makes this different than other outbound courses?
Outbound Systems isn't just theory - it's a complete operating system built from generating £125M+ in pipeline and training 1,000+ sales professionals. Every framework, script, and technique has been battle-tested across multiple industries and continents.
Do I get lifetime access?
Do I get lifetime access?
Yes! You get lifetime access to all current content plus all future updates. I regularly add new content based on student feedback and evolving outbound best practices.
What if I’m not good at outbound?
What if I’m not good at outbound?
That's exactly why this system exists. Outbound is a skill that can be learned and mastered with the right framework. We break everything down into simple, repeatable steps that anyone can follow.

The Boldest Guarantee in Sales Training
The Boldest Guarantee in Sales Training
The Boldest Guarantee in Sales Training
365-Day "Double Your Results" Guarantee I'm so confident in this system that I'm offering an unprecedented guarantee: If you don't see a significant improvement in your outbound results within 365 days, I'll not only give you a full refund but I'll also buy you another outbound course of your choice.
365-Day "Double Your Results" Guarantee I'm so confident in this system that I'm offering an unprecedented guarantee: If you don't see a significant improvement in your outbound results within 365 days, I'll not only give you a full refund but I'll also buy you another outbound course of your choice.
365-Day "Double Your Results" Guarantee I'm so confident in this system that I'm offering an unprecedented guarantee: If you don't see a significant improvement in your outbound results within 365 days, I'll not only give you a full refund but I'll also buy you another outbound course of your choice.
That's right - you either succeed with Outbound Systems, or you get TWO courses for free. That's how committed I am to your success.
That's right - you either succeed with Outbound Systems, or you get TWO courses for free. That's how committed I am to your success.
That's right - you either succeed with Outbound Systems, or you get TWO courses for free. That's how committed I am to your success.
Why Start Now?
Why Start Now?
Every Day You Delay Is:
Another day of inconsistent pipeline
Another day of low response rates
Another day of missed quota
Another day of lost commission
Every Day You Delay Is:
Another day of inconsistent pipeline
Another day of low response rates
Another day of missed quota
Another day of lost commission
Your competitors are already using these frameworks to book more meetings and hit quota consistently.
Your competitors are already using these frameworks to book more meetings and hit quota consistently.
The choice is simple:
Continue struggling with low response rates
Or implement a proven system that triples your results
The choice is simple:
Continue struggling with low response rates
Or implement a proven system that triples your results
Get Instant Access - £147
Get Instant Access - £147

4.9/5 from 1,000+ students
4.9/5 from 1,000+ students
© 2025 Chris Ritson. All right reserved.