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Take Your SDR Team from ''Has Potential'' to ''Highly Profitable''

Take Your SDR Team from ''Has Potential'' to ''Highly Profitable''

Join world leading SDR & AE teams who are accelerating pipeline growth and closing more revenue, faster.

B2B SaaS companies use my bespoke Outbound Training Programmes to create more qualified pipeline, sales and revenue.

I’ve helped 50+ Sales Leaders build a repeatable, scalable Outbound Sales motion through proven systems and high levels of accountability

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1000+ students have rated my courses 4.92/5

Every sales leader is familiar with not having enough pipeline…

And it’s frustrating when you miss quota because you don’t have enough.

Too Much To-Do

You need to hit your revenue goals, attend hours of meetings and smash quota and don’t have bandwidth to upskill your team with the expertise they need.

No Set System For Winning

You've tried a lot of methods but none of them have worked yet. You need someone who has a proven track record of creating a winning formula for outbound pipeline gen motions.

Consistent Outbound Pipeline

You need to generate more Outbound pipeline as a key goal for the year but are struggling to get really going with it due consistently.

Start building a sustainable pipeline-gen motion with bespoke team training.

Think of it as having direct access to a proven top of funnel expert [without the cost of a permanent hire].

Get Results Fast

I’ll teach your team how to easily copy and paste the scripts, templates and systems from the bespoke course we create into their daily workflows.

Upskill Reps Quickly

The method I use is called ‘’The step-by-step’’ method. It’s the easiest way for your reps to learn and retain the information so they can ramp quickly and get results straight off the bat.

Proven To Build World Class Teams

The systems I use were built on the back of building 3x outbound pipe-gen systems that generated >125M in ARR at companies that all exited. Since then I’ve coached 50+ teams and supported senior sales leaders around the globe.

Companies I have built bespoke programmes for…

Every Training Programme Is Bespoke…

The big problem with most sales training? It’s all the same. Trainers deliver the same material to every single company they train and hope it sticks. They don’t consider use cases, ICP and that means none of the training is relatable to the exact challenges the reps are facing. This means the reps don’t buy in, they don’t learn the skills they need and the whole thing is a waste of time.

The big problem with most sales training? It’s all the same. Trainers deliver the same material to every single company they train and hope it sticks. They don’t consider use cases, ICP and that means none of the training is relatable to the exact challenges the reps are facing. This means the reps don’t buy in, they don’t learn the skills they need and the whole thing is a waste of time.
The big problem with most sales training? It’s all the same. Trainers deliver the same material to every single company they train and hope it sticks. They don’t consider use cases, ICP and that means none of the training is relatable to the exact challenges the reps are facing. This means the reps don’t buy in, they don’t learn the skills they need and the whole thing is a waste of time.
The big problem with most sales training? It’s all the same. Trainers deliver the same material to every single company they train and hope it sticks. They don’t consider use cases, ICP and that means none of the training is relatable to the exact challenges the reps are facing. This means the reps don’t buy in, they don’t learn the skills they need and the whole thing is a waste of time.

My solution? Every programme I create is bespoke to your use cases and ICP. Before we start I commit to learning them in detail so all my coaching and teaching is bespoke to real life examples right from the get go. This makes every session feel real for the reps, accelerating their learning and ability to translate their new skills onto the sales floor and into results.

My solution? Every programme I create is bespoke to your use cases and ICP. Before we start I commit to learning them in detail so all my coaching and teaching is bespoke to real life examples right from the get go. This makes every session feel real for the reps, accelerating their learning and ability to translate their new skills onto the sales floor and into results.
My solution? Every programme I create is bespoke to your use cases and ICP. Before we start I commit to learning them in detail so all my coaching and teaching is bespoke to real life examples right from the get go. This makes every session feel real for the reps, accelerating their learning and ability to translate their new skills onto the sales floor and into results.
My solution? Every programme I create is bespoke to your use cases and ICP. Before we start I commit to learning them in detail so all my coaching and teaching is bespoke to real life examples right from the get go. This makes every session feel real for the reps, accelerating their learning and ability to translate their new skills onto the sales floor and into results.
Every programme I create includes your own personalized syllabus, bespoke to your business needs. Simply, why teach your reps cold email if that’s not a gap for them or you don’t really use email. The point is, every session counts and is laser focused on reps gaps meaning we can translate weaknesses into strengths quickly.
Every programme I create includes your own personalized syllabus, bespoke to your business needs. Simply, why teach your reps cold email if that’s not a gap for them or you don’t really use email. The point is, every session counts and is laser focused on reps gaps meaning we can translate weaknesses into strengths quickly.
Every programme I create includes your own personalized syllabus, bespoke to your business needs. Simply, why teach your reps cold email if that’s not a gap for them or you don’t really use email. The point is, every session counts and is laser focused on reps gaps meaning we can translate weaknesses into strengths quickly.
Every programme I create includes your own personalized syllabus, bespoke to your business needs. Simply, why teach your reps cold email if that’s not a gap for them or you don’t really use email. The point is, every session counts and is laser focused on reps gaps meaning we can translate weaknesses into strengths quickly.

If this sounds like something you’d like to learn more about creating together. Book a free strategy call, you won't regret it.

If this sounds like something you’d like to learn more about creating together. Book a free strategy call, you won't regret it.
If this sounds like something you’d like to learn more about creating together. Book a free strategy call, you won't regret it.
If this sounds like something you’d like to learn more about creating together. Book a free strategy call, you won't regret it.

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1000+ students have rated my courses 4.92/5

The Outbound Skills Your Team Is Missing.

Maybe you've tried teaching your team outbound before. You’ve hired an SDR Leader, you’ve done enablement to ramp up your AEs on outbound. But, you’ve not got as far as you want with it. What starts off exciting becomes too difficult. And before you know it, you're feeling stressed, anxious and nervous about where the revenue is going to come from.

But the problem is your team doesn't have the underlying skills to carry them through.
Maybe you've tried teaching your team outbound before. You’ve hired an SDR Leader, you’ve done enablement to ramp up your AEs on outbound. But, you’ve not got as far as you want with it. What starts off exciting becomes too difficult. And before you know it, you're feeling stressed, anxious and nervous about where the revenue is going to come from.
But the problem is your team doesn't have the underlying skills to carry them through.
Maybe you've tried teaching your team outbound before. You’ve hired an SDR Leader, you’ve done enablement to ramp up your AEs on outbound. But, you’ve not got as far as you want with it. What starts off exciting becomes too difficult. And before you know it, you're feeling stressed, anxious and nervous about where the revenue is going to come from.
But the problem is your team doesn't have the underlying skills to carry them through.
Maybe you've tried teaching your team outbound before. You’ve hired an SDR Leader, you’ve done enablement to ramp up your AEs on outbound. But, you’ve not got as far as you want with it. What starts off exciting becomes too difficult. And before you know it, you're feeling stressed, anxious and nervous about where the revenue is going to come from.
But the problem is your team doesn't have the underlying skills to carry them through.

Sure - they can get some quick wins here and there but most of them miss quota and the group is a long way off being consistent and reliable. Meaning you have to watch their every move like a hawk, constantly increasing KPIs to try and drive more results. But it doesn’t seem to work.

But my bespoke programmes solve that problem. Together we will create a bespoke programme just for you and your team covering your gap areas, opportunities to accelerate to help you achieve the big goal; MORE REVENUE.

Bespoke means starting with the learners' needs. The quicker we upskill them properly, the easier it is for them to hit quota.

Sure - they can get some quick wins here and there but most of them miss quota and the group is a long way off being consistent and reliable. Meaning you have to watch their every move like a hawk, constantly increasing KPIs to try and drive more results. But it doesn’t seem to work.
But my bespoke programmes solve that problem. Together we will create a bespoke programme just for you and your team covering your gap areas, opportunities to accelerate to help you achieve the big goal; MORE REVENUE.
Bespoke means starting with the learners' needs. The quicker we upskill them properly, the easier it is for them to hit quota.
Sure - they can get some quick wins here and there but most of them miss quota and the group is a long way off being consistent and reliable. Meaning you have to watch their every move like a hawk, constantly increasing KPIs to try and drive more results. But it doesn’t seem to work.
But my bespoke programmes solve that problem. Together we will create a bespoke programme just for you and your team covering your gap areas, opportunities to accelerate to help you achieve the big goal; MORE REVENUE.
Bespoke means starting with the learners' needs. The quicker we upskill them properly, the easier it is for them to hit quota.
Sure - they can get some quick wins here and there but most of them miss quota and the group is a long way off being consistent and reliable. Meaning you have to watch their every move like a hawk, constantly increasing KPIs to try and drive more results. But it doesn’t seem to work.
But my bespoke programmes solve that problem. Together we will create a bespoke programme just for you and your team covering your gap areas, opportunities to accelerate to help you achieve the big goal; MORE REVENUE.
Bespoke means starting with the learners' needs. The quicker we upskill them properly, the easier it is for them to hit quota.

Learn More On A Call

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1000+ students have rated my courses 4.92/5

Why Train Your Team now?

The trick to building lots of pipeline is to start now. The sooner you start teaching your team the way to do it using a proven method, the sooner you will be rewarded with more pipeline and opportunities - it’s as simple as that.

Why Train Your Team now?

The trick to building lots of pipeline is to start now. The sooner you start teaching your team the way to do it using a proven method, the sooner you will be rewarded with more pipeline and opportunities - it’s as simple as that.

Why Train Your Team now?

The trick to building lots of pipeline is to start now. The sooner you start teaching your team the way to do it using a proven method, the sooner you will be rewarded with more pipeline and opportunities - it’s as simple as that.

If you train your team outbound, you can…

Hit quota faster

Ramp your reps quickly

Have easier board meetings

Take control of your pipeline

No more relying on marketing

Have better optics for your SDR team

Keep your team engaged and developing

Be less stressed about where revenue is coming from

If you train your team outbound, you can…

Hit quota faster

Ramp your reps quickly

Have easier board meetings

Take control of your pipeline

No more relying on marketing

Have better optics for your SDR team

Keep your team engaged and developing

Be less stressed about where revenue is coming from

If you train your team outbound, you can…

Hit quota faster

Ramp your reps quickly

Have easier board meetings

Take control of your pipeline

No more relying on marketing

Have better optics for your SDR team

Keep your team engaged and developing

Be less stressed about where revenue is coming from

Having a sales team that can consistently and reliably deliver a pipeline to fuel the growth of the business is the dream for most senior leaders. With my programmes it becomes a reality.

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1000+ students have rated my courses 4.92/5

What Sales Leaders Say

What Sales Leaders Say

What Sales Leaders Say

Mark Chaffey

CEO @ hackajob

Chris has been instrumental in driving our outbound-led growth. Since he came in to train us our team have been completely leveled up and we now have a reliable, scalable SDR motion in place. 

James Payne

VP Sales @ Jobadder

Chris was incredible in driving more pipeline across our entire top of funnel efforts. The training and consultancy he provided was top class the team were upskilled and performing rapidly. I couldn't recommend him enough.

Ben Cawood

VP Sales @ Sourcewhale

Chris isn't any old sales trainer, hes the best in the SDR world. Having access to him helped me upskill my SDRs when I didn't have the bandwidth. The programme he puts together and his care for customers is second to none.

Mark Chaffey

CEO @ hackajob

Chris has been instrumental in driving our outbound-led growth. Since he came in to train us our team have been completely leveled up and we now have a reliable, scalable SDR motion in place. 

James Payne

VP Sales @ Jobadder

Chris was incredible in driving more pipeline across our entire top of funnel efforts. The training and consultancy he provided was top class the team were upskilled and performing rapidly. I couldn't recommend him enough.

Ben Cawood

VP Sales @ Sourcewhale

Chris isn't any old sales trainer, hes the best in the SDR world. Having access to him helped me upskill my SDRs when I didn't have the bandwidth. The programme he puts together and his care for customers is second to none.

Mark Chaffey

CEO @ hackajob

Chris has been instrumental in driving our outbound-led growth. Since he came in to train us our team have been completely leveled up and we now have a reliable, scalable SDR motion in place. 

James Payne

VP Sales @ Jobadder

Chris was incredible in driving more pipeline across our entire top of funnel efforts. The training and consultancy he provided was top class the team were upskilled and performing rapidly. I couldn't recommend him enough.

Ben Cawood

VP Sales @ Sourcewhale

Chris isn't any old sales trainer, hes the best in the SDR world. Having access to him helped me upskill my SDRs when I didn't have the bandwidth. The programme he puts together and his care for customers is second to none.

How It Works

My programmes are tailored towards each company and team I work with.

1

Initial Strategy Session

Get on a call with me to hone in on your goals, needs and team to see if we're the right fit to work with each other.

2

Create Your Programme

If we’re a good fit, we will build your list of requirements together in a follow-up session so the programme can be tailored to you and your team.

3

Team Alignment

You and your team will join an introduction session to outline the gameplan for what is required from them throughout the programme.

4

Daily Coaching and Accountability

Throughout the programme your team will have a series of pre-designed sessions, activities and actions to undertake in order to achieve high performance.

You’ll get personalized expert coaching and accountability from me to make this happen. I’ll both challenge and encourage the team to ensure we get the results we need.

5

Get Results

Most programs focus on just training but ours is different. While we help you with that I focus on what matters most, taking action and creating a high performance mindset. Anyone can turn up to training but the combination of hard skills and mindset is where the long term results will come from.

6

Handover

Most trainers just turn-up and deliver training. This isn’t enough. Development needs to be continuous. My guarantee is to leave things in a better place than I found them.

For that to happen I deliver team write-ups and consulting sessions with you and your leaders in order to make sure the learnings embed across the business after the programme is finished.

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1000+ students have rated my courses 4.92/5

Example Programme:

Objective

The Sales Leader wanted SDRs and AEs to both be responsible for building outbound pipeline to support new business growth.

Situation

Only 45% of SDRs and AEs were performing against their outbound pipeline generation goals leading to significant revenue losses.

The Programme We Built

16x Masterclasses [over 8 weeks]

First, we need to identify areas of strength and weakness and build the skeleton of the programme. In this case we covered Targeting, Cold Calling, Cold Email, Social Selling, Objections & Nurture.

Bespoke Content & Classes

Next we created bespoke content for the programme that is specific to your use cases, GTM message and sales process.

Weekly Reports

When the programme is live, reps need accountability and leaders need to know how things are progressing. Each week you will be provided with a report on how progress has been covering hard skills and class engagement.

Outbound Playbook

Every rep will complete exercises weekly to make sure they are on track with learning and applying the skills in the programme. By the end of the programme this will develop into their own playbook for repeatability.

Lifetime Access

Everything is recorded and all of the materials and frameworks will be sent to you immediately after each class so you can start practicing what you’ve been taught straight away.

Lifetime Updates

Everyone gets free updates for life with access to anything added to future versions including guest speakers, new products and more learning material.

1:1 Coaching

If reps want or need extra support I will be available to provide additional 1:1 support to make sure everyone is learning the skills they need to be successful.

On Demand Support

Everyone gets FULL access to me Monday to Friday throughout the programme for support on ALL sales and career related topics.

Certification

All attendees get a certification upon completion of the programme they can use on their LinkedIn profiles and resumes.

16x Masterclasses [over 8 weeks]

First, we need to identify areas of strength and weakness and build the skeleton of the programme. In this case we covered Targeting, Cold Calling, Cold Email, Social Selling, Objections & Nurture.

Bespoke Content & Classes

Next we created bespoke content for the programme that is specific to your use cases, GTM message and sales process.

Weekly Reports

When the programme is live, reps need accountability and leaders need to know how things are progressing. Each week you will be provided with a report on how progress has been covering hard skills and class engagement.

Outbound Playbook

Every rep will complete exercises weekly to make sure they are on track with learning and applying the skills in the programme. By the end of the programme this will develop into their own playbook for repeatability.

Lifetime Access

Everything is recorded and all of the materials and frameworks will be sent to you immediately after each class so you can start practicing what you’ve been taught straight away.

Lifetime Updates

Everyone gets free updates for life with access to anything added to future versions including guest speakers, new products and more learning material.

1:1 Coaching

If reps want or need extra support I will be available to provide additional 1:1 support to make sure everyone is learning the skills they need to be successful.

On Demand Support

Everyone gets FULL access to me Monday to Friday throughout the programme for support on ALL sales and career related topics.

Certification

All attendees get a certification upon completion of the programme they can use on their LinkedIn profiles and resumes.

16x Masterclasses [over 8 weeks]

First, we need to identify areas of strength and weakness and build the skeleton of the programme. In this case we covered Targeting, Cold Calling, Cold Email, Social Selling, Objections & Nurture.

Bespoke Content & Classes

Next we created bespoke content for the programme that is specific to your use cases, GTM message and sales process.

Weekly Reports

When the programme is live, reps need accountability and leaders need to know how things are progressing. Each week you will be provided with a report on how progress has been covering hard skills and class engagement.

Outbound Playbook

Every rep will complete exercises weekly to make sure they are on track with learning and applying the skills in the programme. By the end of the programme this will develop into their own playbook for repeatability.

Lifetime Access

Everything is recorded and all of the materials and frameworks will be sent to you immediately after each class so you can start practicing what you’ve been taught straight away.

Lifetime Updates

Everyone gets free updates for life with access to anything added to future versions including guest speakers, new products and more learning material.

1:1 Coaching

If reps want or need extra support I will be available to provide additional 1:1 support to make sure everyone is learning the skills they need to be successful.

On Demand Support

Everyone gets FULL access to me Monday to Friday throughout the programme for support on ALL sales and career related topics.

Certification

All attendees get a certification upon completion of the programme they can use on their LinkedIn profiles and resumes.

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Bonuses Everyone Gets

Outbound Systems Pdf

Get my new best selling digital product; Outbound Systems which delivers a complete modern blueprint for starting, growing and sustaining a pipeline of Outbound sales opportunities [worth £199 per person].

The Cold Call OS

Get my Cold Call System which is a 3-hour self paced video course designed to give your team the learnings I’ve taken from personally doing 150,000+ calls and training 800+ sellers how to do it effectively [worth £97 per person].

Pre-recorded Masterclasses

Reps can self learn with additional pre-recorded material they can apply to their current role as well as how to build more pipeline and build a thriving sales career.

Outbound Systems Pdf

Get my new best selling digital product; Outbound Systems which delivers a complete modern blueprint for starting, growing and sustaining a pipeline of Outbound sales opportunities [worth £199 per person].

The Cold Call OS

Get my Cold Call System which is a 3-hour self paced video course designed to give your team the learnings I’ve taken from personally doing 150,000+ calls and training 800+ sellers how to do it effectively [worth £97 per person].

Pre-recorded Masterclasses

Reps can self learn with additional pre-recorded material they can apply to their current role as well as how to build more pipeline and build a thriving sales career.

Outbound Systems Pdf

Get my new best selling digital product; Outbound Systems which delivers a complete modern blueprint for starting, growing and sustaining a pipeline of Outbound sales opportunities [worth £199 per person].

The Cold Call OS

Get my Cold Call System which is a 3-hour self paced video course designed to give your team the learnings I’ve taken from personally doing 150,000+ calls and training 800+ sellers how to do it effectively [worth £97 per person].

Pre-recorded Masterclasses

Reps can self learn with additional pre-recorded material they can apply to their current role as well as how to build more pipeline and build a thriving sales career.

Learn More On A Call

Learn More On A Call

“I booked 64 meetings in one month’’. 

Learn More On A Call

Learn More On A Call

1000+ students have rated my courses 4.92/5

What Reps Are Saying

What Reps Are Saying

What Reps Are Saying

Alex Bobchinetskaya

SDR @ Omnipresent

Chris is an SDR expert. If I ever need help with anything he is the first person I message. He's really helped me up level my skills, book more meetings and hit quota.

Rhys Jones

BDR @ THRIVE

Within sales development, I've so often found it difficult to wade through the noise and find a single and reliable source of truth for my training. Chris however, has been an absolute delight. The structured workshops (particularly around cold-calling) have been fantastic. Backed up by his own wealth of experience, the feedback he provides on our work is firm but always from a place of empathy.

Stephany Naranjo Tabima

Senior SDR @ YuLife

Chris's knowledge on Cold Calling has proved immensely helpful in building confidence on the phones. He's made >150k dials so if you want expertise, you're in the right place.

Saad Ghafoor

Enterprise SDR - Hackajob

Working with Chris leveled up my Cold Emailing, cold calling and even What’s App messaging which he introduced me to. Not only did he help me book more meetings, but he also made me a more aware and better person. Chris only thought is to understand how he can make you better for yourself. He gets the SDR game so well and we will always put your priorities over himself. I can’t recommend Chris enough. Not only is he a great coach and mentor but a great person to have in your network and personal life.

Obinna Awuzudike

Account Executive @ pawaPay

Working with Chris for the past few weeks has truly been revolutionary for my development. For example, going into the course something high on my personal agenda, was to find ways to streamline the way I work and be smart with my time. With our list-building sessions, this was tackled from week one allowing me to see results early on with the level of merchants I was having conversations with. Chris's personal approach is really helpful too as he remains on hand outside of our scheduled team sessions for 1-1s through which I gain tailored advice which I have even been utilising in conversations outside of work.

Beth Attwood

SDR @ YuLife

Initially, I was a bit reluctant when our company signed me up to an SDR training programme. Well, just how wrong was I? Chris has so much knowledge and experience that there is real credibility in what he is teaching. I feel so much more confident with all stages of out-bounding from calling, emailing, and even my research. It's not just my confidence that has improved - so have my results and meetings booked. Honestly, I can't talk highly enough about this training programme, and for new and experienced SDR's this is definitely worth its weight in gold.

Ania Jaworska

SDR @ YuLife

Sessions with Chris over the past few months have been crucial in my development as an SDR so I can hit targets consistently. His 8-week program is amazing for SDR teams who want to learn the foundations of Outbound. 

Alex Bobchinetskaya

SDR @ Omnipresent

Chris is an SDR expert. If I ever need help with anything he is the first person I message. He's really helped me up level my skills, book more meetings and hit quota.

Rhys Jones

BDR @ THRIVE

Within sales development, I've so often found it difficult to wade through the noise and find a single and reliable source of truth for my training. Chris however, has been an absolute delight. The structured workshops (particularly around cold-calling) have been fantastic. Backed up by his own wealth of experience, the feedback he provides on our work is firm but always from a place of empathy.

Stephany Naranjo Tabima

Senior SDR @ YuLife

Chris's knowledge on Cold Calling has proved immensely helpful in building confidence on the phones. He's made >150k dials so if you want expertise, you're in the right place.

Saad Ghafoor

Enterprise SDR - Hackajob

Working with Chris leveled up my Cold Emailing, cold calling and even What’s App messaging which he introduced me to. Not only did he help me book more meetings, but he also made me a more aware and better person. Chris only thought is to understand how he can make you better for yourself. He gets the SDR game so well and we will always put your priorities over himself. I can’t recommend Chris enough. Not only is he a great coach and mentor but a great person to have in your network and personal life.

Obinna Awuzudike

Account Executive @ pawaPay

Working with Chris for the past few weeks has truly been revolutionary for my development. For example, going into the course something high on my personal agenda, was to find ways to streamline the way I work and be smart with my time. With our list-building sessions, this was tackled from week one allowing me to see results early on with the level of merchants I was having conversations with. Chris's personal approach is really helpful too as he remains on hand outside of our scheduled team sessions for 1-1s through which I gain tailored advice which I have even been utilising in conversations outside of work.

Beth Attwood

SDR @ YuLife

Initially, I was a bit reluctant when our company signed me up to an SDR training programme. Well, just how wrong was I? Chris has so much knowledge and experience that there is real credibility in what he is teaching. I feel so much more confident with all stages of out-bounding from calling, emailing, and even my research. It's not just my confidence that has improved - so have my results and meetings booked. Honestly, I can't talk highly enough about this training programme, and for new and experienced SDR's this is definitely worth its weight in gold.

Ania Jaworska

SDR @ YuLife

Sessions with Chris over the past few months have been crucial in my development as an SDR so I can hit targets consistently. His 8-week program is amazing for SDR teams who want to learn the foundations of Outbound. 

Alex Bobchinetskaya

SDR @ Omnipresent

Chris is an SDR expert. If I ever need help with anything he is the first person I message. He's really helped me up level my skills, book more meetings and hit quota.

Rhys Jones

BDR @ THRIVE

Within sales development, I've so often found it difficult to wade through the noise and find a single and reliable source of truth for my training. Chris however, has been an absolute delight. The structured workshops (particularly around cold-calling) have been fantastic. Backed up by his own wealth of experience, the feedback he provides on our work is firm but always from a place of empathy.

Stephany Naranjo Tabima

Senior SDR @ YuLife

Chris's knowledge on Cold Calling has proved immensely helpful in building confidence on the phones. He's made >150k dials so if you want expertise, you're in the right place.

Saad Ghafoor

Enterprise SDR - Hackajob

Working with Chris leveled up my Cold Emailing, cold calling and even What’s App messaging which he introduced me to. Not only did he help me book more meetings, but he also made me a more aware and better person. Chris only thought is to understand how he can make you better for yourself. He gets the SDR game so well and we will always put your priorities over himself. I can’t recommend Chris enough. Not only is he a great coach and mentor but a great person to have in your network and personal life.

Obinna Awuzudike

Account Executive @ pawaPay

Working with Chris for the past few weeks has truly been revolutionary for my development. For example, going into the course something high on my personal agenda, was to find ways to streamline the way I work and be smart with my time. With our list-building sessions, this was tackled from week one allowing me to see results early on with the level of merchants I was having conversations with. Chris's personal approach is really helpful too as he remains on hand outside of our scheduled team sessions for 1-1s through which I gain tailored advice which I have even been utilising in conversations outside of work.

Beth Attwood

SDR @ YuLife

Initially, I was a bit reluctant when our company signed me up to an SDR training programme. Well, just how wrong was I? Chris has so much knowledge and experience that there is real credibility in what he is teaching. I feel so much more confident with all stages of out-bounding from calling, emailing, and even my research. It's not just my confidence that has improved - so have my results and meetings booked. Honestly, I can't talk highly enough about this training programme, and for new and experienced SDR's this is definitely worth its weight in gold.

Ania Jaworska

SDR @ YuLife

Sessions with Chris over the past few months have been crucial in my development as an SDR so I can hit targets consistently. His 8-week program is amazing for SDR teams who want to learn the foundations of Outbound. 

Learn More On A Call

Learn More On A Call

Outbounding has changed in 2024…

Gone are the days of sending mass emails. Throwing 100s of prospects in sequences and still booking meetings. Prospects are sick and tired of these lazy sales tactics and in 2024 are demanding better from sellers.

They want to be approached in ways that are educational and bespoke to their needs, wants and desires. Not send mass automated emails or cold called and pitched at.

This is where the skill set of your reps comes in. Are they reliant on automation? Maybe they make lots of dials but book very few meetings? Or they send loads of DMs on LinkedIn and still miss quota?

It’s because they lack the skills to deliver what their prospects need…

Timely and relevant messages that are educational, inspirational and create trust between them and the seller.

Together, we can stop these old school tactics once and for all. Book a free strategy call and I’ll show you how to do it…

Learn More On A Call

Learn More On A Call

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

The Step by Step Method makes the Outbound Skills your team learns easy to implement.

In the masterclass live sessions, I teach you in a way that helps your team understand Outbound Skills much faster than usual...

I’ll go through everything they need to learn Outbound using simple, easy to remember step by step systems.

This is the easiest way to learn. It breaks up complex frameworks every sales trainer teaches reps and builds it back up easily so you can remember it and see progress straight away.

If that sounds like how you want to learn, click the link below and get started.

In the masterclass live sessions, I teach you in a way that helps your team understand Outbound Skills much faster than usual...
I’ll go through everything they need to learn Outbound using simple, easy to remember step by step systems.
This is the easiest way to learn. It breaks up complex frameworks every sales trainer teaches reps and builds it back up easily so you can remember it and see progress straight away.
If that sounds like how you want to learn, click the link below and get started.
In the masterclass live sessions, I teach you in a way that helps your team understand Outbound Skills much faster than usual...
I’ll go through everything they need to learn Outbound using simple, easy to remember step by step systems.
This is the easiest way to learn. It breaks up complex frameworks every sales trainer teaches reps and builds it back up easily so you can remember it and see progress straight away.
If that sounds like how you want to learn, click the link below and get started.
In the masterclass live sessions, I teach you in a way that helps your team understand Outbound Skills much faster than usual...
I’ll go through everything they need to learn Outbound using simple, easy to remember step by step systems.
This is the easiest way to learn. It breaks up complex frameworks every sales trainer teaches reps and builds it back up easily so you can remember it and see progress straight away.
If that sounds like how you want to learn, click the link below and get started.

Learn More On A Call

Learn More On A Call

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Your team will be consistent in no time…

Only 55% of SDRs are hitting quota globally in 2024. Yet investors want a minimum of 75%.

My programme will help your reps learn the skills they need and most importantly they’ll be able to implement their learning immediately so you can get the outbound function back on track.

Book a free strategy call and we can walk through it together…

Only 55% of SDRs are hitting quota globally in 2024. Yet investors want a minimum of 75%.

My programme will help your reps learn the skills they need and most importantly they’ll be able to implement their learning immediately so you can get the outbound function back on track.

Book a free strategy call and we can walk through it together…

Only 55% of SDRs are hitting quota globally in 2024. Yet investors want a minimum of 75%.

My programme will help your reps learn the skills they need and most importantly they’ll be able to implement their learning immediately so you can get the outbound function back on track.

Book a free strategy call and we can walk through it together…

Only 55% of SDRs are hitting quota globally in 2024. Yet investors want a minimum of 75%.

My programme will help your reps learn the skills they need and most importantly they’ll be able to implement their learning immediately so you can get the outbound function back on track.

Book a free strategy call and we can walk through it together…

Learn More On A Call

Learn More On A Call

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

Get More Responses From Prospects…

This is a very typical customer message I get from reps I help…

This is a very typical customer message I get from reps I help…
This is a very typical customer message I get from reps I help…
This is a very typical customer message I get from reps I help…

Book More Meetings on Cold Calls…

Another typical message from a customer…

Another typical message from a customer…
Another typical message from a customer…
Another typical message from a customer…

No Team Training Offers 1:1 Support - THIS COURSE DOES…

One of my biggest icks with team sales training is when you ask the trainer ‘where can X improve’ and they have no idea.

That’s because they don’t spend any time with each rep on a 1:1 level.

All my programmes commit to spending extra time with reps that need it to ensure by the end of the course no learner is left behind.

Learn More On A Call

Learn More On A Call

1000+ students have rated my courses 4.92/5

1000+ students have rated my courses 4.92/5

The BEST Sales Training Guarantee On Earth…

I'm so confident my bespoke training method will work for you based on the results I have delivered for other customers.

If you don’t like the course I’ll give you your money back up to 90 days after the programme ends.

All you need to do is email me and we can do the rest from there.

It’s basically win:win. Either you get pipeline results or you don’t pay. Simple as that.

I'm so confident my bespoke training method will work for you based on the results I have delivered for other customers.
If you don’t like the course I’ll give you your money back up to 90 days after the programme ends.
All you need to do is email me and we can do the rest from there.
It’s basically win:win. Either you get pipeline results or you don’t pay. Simple as that.
I'm so confident my bespoke training method will work for you based on the results I have delivered for other customers.
If you don’t like the course I’ll give you your money back up to 90 days after the programme ends.
All you need to do is email me and we can do the rest from there.
It’s basically win:win. Either you get pipeline results or you don’t pay. Simple as that.
I'm so confident my bespoke training method will work for you based on the results I have delivered for other customers.
If you don’t like the course I’ll give you your money back up to 90 days after the programme ends.
All you need to do is email me and we can do the rest from there.
It’s basically win:win. Either you get pipeline results or you don’t pay. Simple as that.
Get started here by booking a short call with me…
Get started here by booking a short call with me…
Get started here by booking a short call with me…
Get started here by booking a short call with me…

Learn More On A Call

Learn More On A Call

1000+ students have rated my courses 4.92/5

Pay Once, Use Forever

Pay Once, Use Forever

Pay Once, Use Forever

Enjoy lifetime access, with unlimited free updates, for the rest of time.

All masterclasses

Step-by step guides

Lifetime updates for free

Reuse the course to ramp new reps

Revisit the programme to embed learning

90 day money back guarantee if you aren’t happy

It’s the only sales training programme in the world that offers a money back guarantee.
It’s the only sales training programme in the world that offers a money back guarantee.

Learn More On A Call

1000+ students have rated my courses 4.92/5

Enjoy lifetime access, with unlimited free updates, for the rest of time.

All masterclasses

Step-by step guides

Lifetime updates for free

Reuse the course to ramp new reps

Revisit the programme to embed learning

90 day money back guarantee if you aren’t happy

It’s the only sales training programme in the world that offers a money back guarantee.

Learn More On A Call

1000+ students have rated my courses 4.92/5

Enjoy lifetime access, with unlimited free updates, for the rest of time.

All masterclasses

Step-by step guides

Lifetime updates for free

Reuse the course to ramp new reps

Revisit the programme to embed learning

90 day money back guarantee if you aren’t happy

It’s the only sales training programme in the world that offers a money back guarantee.

Learn More On A Call

1000+ students have rated my courses 4.92/5

Who built Outbound Team Training?

Hi - I’m Chris Ritson.

I’ve helped 100+ commercial leaders build Outbound machines using my bespoke outbound team training programmes.

I believe building a sales pipeline is not about booking meetings, creating qualified opportunities or doing lots of activities. It’s about revenue generation. It’s about finding customers that will stay with you for a long time, driving down your CAC and pushing up your dollar retention ratios.

Most people build short term outbound strategies and end up destroying the market and brand they have fought so hard to build.

Over the last 8 years I have hired >250 SDRs and helped 800+ sellers build sustainable outbound pipelines through both pure cold and prospect-led outbound programmes.

Most importantly though, the teams I’ve built have contributed >100M in ARR and supported 3x exits for a combined $1.5B.

If you get the pipeline part right, the revenue will follow.

My Promise

Every customer who buys The Outbound Team Training gets lifetime access with their one-time payment. I will continuously improve and expand the course with additional content. You’ll get these free of charge for your reps.

Updates may include:

New classes & lessons [pre-recorded]

Outside expert tips and tactical plays

Case study interviews with successful students

Updated step by step plays, guides and frameworks

Learn More On A Call

Learn More On A Call

Learn More On A Call

Learn More On A Call

Frequently Asked Questions

How much does it cost? 
How much does it cost? 
Okay. It’s expensive. Why?
Okay. It’s expensive. Why?
What’s the minimum number of SDRs?
What’s the minimum number of SDRs?
How long do I have access to the course materials for?
How long do I have access to the course materials for?
Where are the sessions held?
Where are the sessions held?
What if people miss a session?
What if people miss a session?
Do you support all timezones?
Do you support all timezones?
When is the next availability?
When is the next availability?
How does it work?
How does it work?
Can I book a slot for the future?
Can I book a slot for the future?

The PS.

If you're like me and skip to the bottom of long pages, here's the deal…

SDRs and AEs who Outbound face a minefield of challenges in 2024. Gone are the days of automating everything. We’ve almost come full circle as buyers crave less sales noise and more personalized, exclusive attention and messaging.

My step-by-step method is an easy way for reps to learn Outbound Skills quickly without forgetting it.

After training >6000 sellers using this method and having exceptional results I’m confident you’ll be successful as well.

So much so that if you aren’t you can email me WITH-IN the next 3 months of your programme ending i’ll give you your money back if the course doesn’t help you book more Outbound meetings.

Wouldn’t it be amazing if one of those successful people was you and you were able to look back on this year and think ‘’that course changed the game’’ for the team.

Start the journey to building a consistent, reliable outbound pipeline today. Click below and book an initial call. You won’t regret it!

Learn More On A Call

Learn More On A Call

1000+ students have rated my courses 4.92/5

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© 2024 Chris Ritson. All right reserved.

© 2024 Chris Ritson. All right reserved.

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