Join world leading SDR & AE teams who are accelerating pipeline growth and closing more revenue, faster.
B2B SaaS companies use my bespoke Outbound Training Programmes to create more qualified pipeline, sales and revenue.
I’ve helped 50+ Sales Leaders build a repeatable, scalable Outbound Sales motion through proven systems and high levels of accountability
1000+ students have rated my courses 4.92/5
Every sales leader is familiar with not having enough pipeline…
And it’s frustrating when you miss quota because you don’t have enough.
Too Much To-Do
You need to hit your revenue goals, attend hours of meetings and smash quota and don’t have bandwidth to upskill your team with the expertise they need.
No Set System For Winning
You've tried a lot of methods but none of them have worked yet. You need someone who has a proven track record of creating a winning formula for outbound pipeline gen motions.
Consistent Outbound Pipeline
You need to generate more Outbound pipeline as a key goal for the year but are struggling to get really going with it due consistently.
Start building a sustainable pipeline-gen motion with bespoke team training.
Think of it as having direct access to a proven top of funnel expert [without the cost of a permanent hire].
Get Results Fast
I’ll teach your team how to easily copy and paste the scripts, templates and systems from the bespoke course we create into their daily workflows.
Upskill Reps Quickly
The method I use is called ‘’The step-by-step’’ method. It’s the easiest way for your reps to learn and retain the information so they can ramp quickly and get results straight off the bat.
Proven To Build World Class Teams
The systems I use were built on the back of building 3x outbound pipe-gen systems that generated >125M in ARR at companies that all exited. Since then I’ve coached 50+ teams and supported senior sales leaders around the globe.
Companies I have built bespoke programmes for…
Every Training Programme Is Bespoke…
1000+ students have rated my courses 4.92/5
The Outbound Skills Your Team Is Missing.
1000+ students have rated my courses 4.92/5
Having a sales team that can consistently and reliably deliver a pipeline to fuel the growth of the business is the dream for most senior leaders. With my programmes it becomes a reality.
1000+ students have rated my courses 4.92/5
How It Works
My programmes are tailored towards each company and team I work with.
1
Initial Strategy Session
Get on a call with me to hone in on your goals, needs and team to see if we're the right fit to work with each other.
2
Create Your Programme
If we’re a good fit, we will build your list of requirements together in a follow-up session so the programme can be tailored to you and your team.
3
Team Alignment
You and your team will join an introduction session to outline the gameplan for what is required from them throughout the programme.
4
Daily Coaching and Accountability
Throughout the programme your team will have a series of pre-designed sessions, activities and actions to undertake in order to achieve high performance.
You’ll get personalized expert coaching and accountability from me to make this happen. I’ll both challenge and encourage the team to ensure we get the results we need.
5
Get Results
Most programs focus on just training but ours is different. While we help you with that I focus on what matters most, taking action and creating a high performance mindset. Anyone can turn up to training but the combination of hard skills and mindset is where the long term results will come from.
6
Handover
Most trainers just turn-up and deliver training. This isn’t enough. Development needs to be continuous. My guarantee is to leave things in a better place than I found them.
For that to happen I deliver team write-ups and consulting sessions with you and your leaders in order to make sure the learnings embed across the business after the programme is finished.
1000+ students have rated my courses 4.92/5
Example Programme:
Objective
The Sales Leader wanted SDRs and AEs to both be responsible for building outbound pipeline to support new business growth.
Situation
Only 45% of SDRs and AEs were performing against their outbound pipeline generation goals leading to significant revenue losses.
The Programme We Built
Bonuses Everyone Gets
“I booked 64 meetings in one month’’.
1000+ students have rated my courses 4.92/5
Outbounding has changed in 2024…
Gone are the days of sending mass emails. Throwing 100s of prospects in sequences and still booking meetings. Prospects are sick and tired of these lazy sales tactics and in 2024 are demanding better from sellers.
They want to be approached in ways that are educational and bespoke to their needs, wants and desires. Not send mass automated emails or cold called and pitched at.
This is where the skill set of your reps comes in. Are they reliant on automation? Maybe they make lots of dials but book very few meetings? Or they send loads of DMs on LinkedIn and still miss quota?
It’s because they lack the skills to deliver what their prospects need…
Timely and relevant messages that are educational, inspirational and create trust between them and the seller.
Together, we can stop these old school tactics once and for all. Book a free strategy call and I’ll show you how to do it…
The Step by Step Method makes the Outbound Skills your team learns easy to implement.
Your team will be consistent in no time…
Get More Responses From Prospects…
Book More Meetings on Cold Calls…
No Team Training Offers 1:1 Support - THIS COURSE DOES…
One of my biggest icks with team sales training is when you ask the trainer ‘where can X improve’ and they have no idea.
That’s because they don’t spend any time with each rep on a 1:1 level.
All my programmes commit to spending extra time with reps that need it to ensure by the end of the course no learner is left behind.
The BEST Sales Training Guarantee On Earth…
1000+ students have rated my courses 4.92/5
Who built Outbound Team Training?
Hi - I’m Chris Ritson.
I’ve helped 100+ commercial leaders build Outbound machines using my bespoke outbound team training programmes.
I believe building a sales pipeline is not about booking meetings, creating qualified opportunities or doing lots of activities. It’s about revenue generation. It’s about finding customers that will stay with you for a long time, driving down your CAC and pushing up your dollar retention ratios.
Most people build short term outbound strategies and end up destroying the market and brand they have fought so hard to build.
Over the last 8 years I have hired >250 SDRs and helped 800+ sellers build sustainable outbound pipelines through both pure cold and prospect-led outbound programmes.
Most importantly though, the teams I’ve built have contributed >100M in ARR and supported 3x exits for a combined $1.5B.
If you get the pipeline part right, the revenue will follow.
My Promise
Every customer who buys The Outbound Team Training gets lifetime access with their one-time payment. I will continuously improve and expand the course with additional content. You’ll get these free of charge for your reps.
Updates may include:
New classes & lessons [pre-recorded]
Outside expert tips and tactical plays
Case study interviews with successful students
Updated step by step plays, guides and frameworks
Frequently Asked Questions
The PS.
If you're like me and skip to the bottom of long pages, here's the deal…
SDRs and AEs who Outbound face a minefield of challenges in 2024. Gone are the days of automating everything. We’ve almost come full circle as buyers crave less sales noise and more personalized, exclusive attention and messaging.
My step-by-step method is an easy way for reps to learn Outbound Skills quickly without forgetting it.
After training >6000 sellers using this method and having exceptional results I’m confident you’ll be successful as well.
So much so that if you aren’t you can email me WITH-IN the next 3 months of your programme ending i’ll give you your money back if the course doesn’t help you book more Outbound meetings.
Wouldn’t it be amazing if one of those successful people was you and you were able to look back on this year and think ‘’that course changed the game’’ for the team.
Start the journey to building a consistent, reliable outbound pipeline today. Click below and book an initial call. You won’t regret it!
1000+ students have rated my courses 4.92/5
