Turn Outbound into a 7-figure Sales Channel

Turn Outbound into a 7-figure Sales Channel

Join world leading SDR & AE teams who are accelerating pipeline growth and closing more revenue, faster.

B2B SaaS companies use my bespoke Outbound Training Programmes to create more qualified pipeline, sales and revenue.

I’ve helped 50+ Sales Leaders build a repeatable, scalable Outbound Sales motion through proven systems and high levels of accountability

1000+ students have rated my courses 4.92/5

Who is this for?

Sales leaders who have invested in Outbound and are not getting the results they need to hit revenue goals.

Sales leaders that want their AE team to start self generating outbound opportunities and pipeline at scale.

Sales leaders who are new to Outbound and need to build this channel so they can drive their acquisition costs down.

If this sounds like you, book a free strategy call.

1000+ students have rated my courses 4.92/5

What Sales Leaders Say

What Sales Leaders Say

What Sales Leaders Say

Mark Chaffey

CEO @ hackajob

Chris has been instrumental in driving our outbound-led growth. Since he came in to train us our team have been completely leveled up and we now have a reliable, scalable SDR motion in place. 

James Payne

VP Sales @ Jobadder

Chris was incredible in driving more pipeline across our entire top of funnel efforts. The training and consultancy he provided was top class the team were upskilled and performing rapidly. I couldn't recommend him enough.

Ben Cawood

VP Sales @ Sourcewhale

Chris isn't any old sales trainer, hes the best in the SDR world. Having access to him helped me upskill my SDRs when I didn't have the bandwidth. The programme he puts together and his care for customers is second to none.

Mark Chaffey

CEO @ hackajob

Chris has been instrumental in driving our outbound-led growth. Since he came in to train us our team have been completely leveled up and we now have a reliable, scalable SDR motion in place. 

James Payne

VP Sales @ Jobadder

Chris was incredible in driving more pipeline across our entire top of funnel efforts. The training and consultancy he provided was top class the team were upskilled and performing rapidly. I couldn't recommend him enough.

Ben Cawood

VP Sales @ Sourcewhale

Chris isn't any old sales trainer, hes the best in the SDR world. Having access to him helped me upskill my SDRs when I didn't have the bandwidth. The programme he puts together and his care for customers is second to none.

Mark Chaffey

CEO @ hackajob

Chris has been instrumental in driving our outbound-led growth. Since he came in to train us our team have been completely leveled up and we now have a reliable, scalable SDR motion in place. 

James Payne

VP Sales @ Jobadder

Chris was incredible in driving more pipeline across our entire top of funnel efforts. The training and consultancy he provided was top class the team were upskilled and performing rapidly. I couldn't recommend him enough.

Ben Cawood

VP Sales @ Sourcewhale

Chris isn't any old sales trainer, hes the best in the SDR world. Having access to him helped me upskill my SDRs when I didn't have the bandwidth. The programme he puts together and his care for customers is second to none.

How It Works

My programmes are tailored towards each company and team I work with.

1

Initial Strategy Session

Get on a call with me to hone in on your goals, needs and team to see if we're the right fit to work with each other.

2

Create Your Programme

If we’re a good fit, we will build your list of requirements together in a follow-up session so the programme can be tailored to you and your team.

3

Team Alignment

You and your team will join an introduction session to outline the gameplan for what is required from them throughout the programme.

4

Daily Coaching and Accountability

Throughout the programme your team will have a series of pre-designed sessions, activities and actions to undertake in order to achieve high performance.

You’ll get personalized expert coaching and accountability from me to make this happen. I’ll both challenge and encourage the team to ensure we get the results we need.

5

Get Results

Most programs focus on just training but ours is different. While we help you with that I focus on what matters most, taking action and creating a high performance mindset. Anyone can turn up to training but the combination of hard skills and mindset is where the long term results will come from.

6

Handover

Most trainers just turn-up and deliver training. This isn’t enough. Development needs to be continuous. My guarantee is to leave things in a better place than I found them.

For that to happen I deliver team write-ups and consulting sessions with you and your leaders in order to make sure the learnings embed across the business after the programme is finished.

1000+ students have rated my courses 4.92/5

Example Programme:

Objective

The Sales Leader wanted SDRs and AEs to both be responsible for building outbound pipeline to support new business growth.

Situation

Only 45% of SDRs and AEs were performing against their outbound pipeline generation goals leading to significant revenue losses.

The Programme We Built

16x Masterclasses [over 8 weeks]

First, we need to identify areas of strength and weakness and build the skeleton of the programme. In this case we covered Targeting, Cold Calling, Cold Email, Social Selling, Objections & Nurture.

Bespoke Content & Classes

Next we created bespoke content for the programme that is specific to your use cases, GTM message and sales process.

Weekly Reports

When the programme is live, reps need accountability and leaders need to know how things are progressing. Each week you will be provided with a report on how progress has been covering hard skills and class engagement.

Outbound Playbook

Every rep will complete exercises weekly to make sure they are on track with learning and applying the skills in the programme. By the end of the programme this will develop into their own playbook for repeatability.

Lifetime Access

Everything is recorded and all of the materials and frameworks will be sent to you immediately after each class so you can start practicing what you’ve been taught straight away.

Lifetime Updates

Everyone gets free updates for life with access to anything added to future versions including guest speakers, new products and more learning material.

1:1 Coaching

If reps want or need extra support I will be available to provide additional 1:1 support to make sure everyone is learning the skills they need to be successful.

On Demand Support

Everyone gets FULL access to me Monday to Friday throughout the programme for support on ALL sales and career related topics.

Certification

All attendees get a certification upon completion of the programme they can use on their LinkedIn profiles and resumes.

16x Masterclasses [over 8 weeks]

First, we need to identify areas of strength and weakness and build the skeleton of the programme. In this case we covered Targeting, Cold Calling, Cold Email, Social Selling, Objections & Nurture.

Bespoke Content & Classes

Next we created bespoke content for the programme that is specific to your use cases, GTM message and sales process.

Weekly Reports

When the programme is live, reps need accountability and leaders need to know how things are progressing. Each week you will be provided with a report on how progress has been covering hard skills and class engagement.

Outbound Playbook

Every rep will complete exercises weekly to make sure they are on track with learning and applying the skills in the programme. By the end of the programme this will develop into their own playbook for repeatability.

Lifetime Access

Everything is recorded and all of the materials and frameworks will be sent to you immediately after each class so you can start practicing what you’ve been taught straight away.

Lifetime Updates

Everyone gets free updates for life with access to anything added to future versions including guest speakers, new products and more learning material.

1:1 Coaching

If reps want or need extra support I will be available to provide additional 1:1 support to make sure everyone is learning the skills they need to be successful.

On Demand Support

Everyone gets FULL access to me Monday to Friday throughout the programme for support on ALL sales and career related topics.

Certification

All attendees get a certification upon completion of the programme they can use on their LinkedIn profiles and resumes.

16x Masterclasses [over 8 weeks]

First, we need to identify areas of strength and weakness and build the skeleton of the programme. In this case we covered Targeting, Cold Calling, Cold Email, Social Selling, Objections & Nurture.

Bespoke Content & Classes

Next we created bespoke content for the programme that is specific to your use cases, GTM message and sales process.

Weekly Reports

When the programme is live, reps need accountability and leaders need to know how things are progressing. Each week you will be provided with a report on how progress has been covering hard skills and class engagement.

Outbound Playbook

Every rep will complete exercises weekly to make sure they are on track with learning and applying the skills in the programme. By the end of the programme this will develop into their own playbook for repeatability.

Lifetime Access

Everything is recorded and all of the materials and frameworks will be sent to you immediately after each class so you can start practicing what you’ve been taught straight away.

Lifetime Updates

Everyone gets free updates for life with access to anything added to future versions including guest speakers, new products and more learning material.

1:1 Coaching

If reps want or need extra support I will be available to provide additional 1:1 support to make sure everyone is learning the skills they need to be successful.

On Demand Support

Everyone gets FULL access to me Monday to Friday throughout the programme for support on ALL sales and career related topics.

Certification

All attendees get a certification upon completion of the programme they can use on their LinkedIn profiles and resumes.

Bonuses Everyone Gets

Outbound Systems Pdf

Get my new best selling digital product; Outbound Systems which delivers a complete modern blueprint for starting, growing and sustaining a pipeline of Outbound sales opportunities [worth £199 per person].

The Cold Call OS

Get my Cold Call System which is a 3-hour self paced video course designed to give your team the learnings I’ve taken from personally doing 150,000+ calls and training 800+ sellers how to do it effectively [worth £97 per person].

Pre-recorded Masterclasses

Reps can self learn with additional pre-recorded material they can apply to their current role as well as how to build more pipeline and build a thriving sales career.

Outbound Systems Pdf

Get my new best selling digital product; Outbound Systems which delivers a complete modern blueprint for starting, growing and sustaining a pipeline of Outbound sales opportunities [worth £199 per person].

The Cold Call OS

Get my Cold Call System which is a 3-hour self paced video course designed to give your team the learnings I’ve taken from personally doing 150,000+ calls and training 800+ sellers how to do it effectively [worth £97 per person].

Pre-recorded Masterclasses

Reps can self learn with additional pre-recorded material they can apply to their current role as well as how to build more pipeline and build a thriving sales career.

Outbound Systems Pdf

Get my new best selling digital product; Outbound Systems which delivers a complete modern blueprint for starting, growing and sustaining a pipeline of Outbound sales opportunities [worth £199 per person].

The Cold Call OS

Get my Cold Call System which is a 3-hour self paced video course designed to give your team the learnings I’ve taken from personally doing 150,000+ calls and training 800+ sellers how to do it effectively [worth £97 per person].

Pre-recorded Masterclasses

Reps can self learn with additional pre-recorded material they can apply to their current role as well as how to build more pipeline and build a thriving sales career.

“I booked 64 meetings in one month’’. 

1000+ students have rated my courses 4.92/5

What Reps Are Saying

What Reps Are Saying

What Reps Are Saying

Alex Bobchinetskaya

SDR @ Omnipresent

Chris is an SDR expert. If I ever need help with anything he is the first person I message. He's really helped me up level my skills, book more meetings and hit quota.

Rhys Jones

BDR @ THRIVE

Within sales development, I've so often found it difficult to wade through the noise and find a single and reliable source of truth for my training. Chris however, has been an absolute delight. The structured workshops (particularly around cold-calling) have been fantastic. Backed up by his own wealth of experience, the feedback he provides on our work is firm but always from a place of empathy.

Senior SDR @ YuLife

Chris's knowledge on Cold Calling has proved immensely helpful in building confidence on the phones. He's made >150k dials so if you want expertise, you're in the right place.

Saad Ghafoor

Enterprise SDR - Hackajob

Working with Chris leveled up my Cold Emailing, cold calling and even What’s App messaging which he introduced me to. Not only did he help me book more meetings, but he also made me a more aware and better person. Chris only thought is to understand how he can make you better for yourself. He gets the SDR game so well and we will always put your priorities over himself. I can’t recommend Chris enough. Not only is he a great coach and mentor but a great person to have in your network and personal life.

Obinna Awuzudike

Account Executive @ pawaPay

Working with Chris for the past few weeks has truly been revolutionary for my development. For example, going into the course something high on my personal agenda, was to find ways to streamline the way I work and be smart with my time. With our list-building sessions, this was tackled from week one allowing me to see results early on with the level of merchants I was having conversations with. Chris's personal approach is really helpful too as he remains on hand outside of our scheduled team sessions for 1-1s through which I gain tailored advice which I have even been utilising in conversations outside of work.

Beth Attwood

SDR @ YuLife

Initially, I was a bit reluctant when our company signed me up to an SDR training programme. Well, just how wrong was I? Chris has so much knowledge and experience that there is real credibility in what he is teaching. I feel so much more confident with all stages of out-bounding from calling, emailing, and even my research. It's not just my confidence that has improved - so have my results and meetings booked. Honestly, I can't talk highly enough about this training programme, and for new and experienced SDR's this is definitely worth its weight in gold.

Ania Jaworska

SDR @ YuLife

Sessions with Chris over the past few months have been crucial in my development as an SDR so I can hit targets consistently. His 8-week program is amazing for SDR teams who want to learn the foundations of Outbound. 

Alex Bobchinetskaya

SDR @ Omnipresent

Chris is an SDR expert. If I ever need help with anything he is the first person I message. He's really helped me up level my skills, book more meetings and hit quota.

Rhys Jones

BDR @ THRIVE

Within sales development, I've so often found it difficult to wade through the noise and find a single and reliable source of truth for my training. Chris however, has been an absolute delight. The structured workshops (particularly around cold-calling) have been fantastic. Backed up by his own wealth of experience, the feedback he provides on our work is firm but always from a place of empathy.

Senior SDR @ YuLife

Chris's knowledge on Cold Calling has proved immensely helpful in building confidence on the phones. He's made >150k dials so if you want expertise, you're in the right place.

Saad Ghafoor

Enterprise SDR - Hackajob

Working with Chris leveled up my Cold Emailing, cold calling and even What’s App messaging which he introduced me to. Not only did he help me book more meetings, but he also made me a more aware and better person. Chris only thought is to understand how he can make you better for yourself. He gets the SDR game so well and we will always put your priorities over himself. I can’t recommend Chris enough. Not only is he a great coach and mentor but a great person to have in your network and personal life.

Obinna Awuzudike

Account Executive @ pawaPay

Working with Chris for the past few weeks has truly been revolutionary for my development. For example, going into the course something high on my personal agenda, was to find ways to streamline the way I work and be smart with my time. With our list-building sessions, this was tackled from week one allowing me to see results early on with the level of merchants I was having conversations with. Chris's personal approach is really helpful too as he remains on hand outside of our scheduled team sessions for 1-1s through which I gain tailored advice which I have even been utilising in conversations outside of work.

Beth Attwood

SDR @ YuLife

Initially, I was a bit reluctant when our company signed me up to an SDR training programme. Well, just how wrong was I? Chris has so much knowledge and experience that there is real credibility in what he is teaching. I feel so much more confident with all stages of out-bounding from calling, emailing, and even my research. It's not just my confidence that has improved - so have my results and meetings booked. Honestly, I can't talk highly enough about this training programme, and for new and experienced SDR's this is definitely worth its weight in gold.

Ania Jaworska

SDR @ YuLife

Sessions with Chris over the past few months have been crucial in my development as an SDR so I can hit targets consistently. His 8-week program is amazing for SDR teams who want to learn the foundations of Outbound. 

Alex Bobchinetskaya

SDR @ Omnipresent

Chris is an SDR expert. If I ever need help with anything he is the first person I message. He's really helped me up level my skills, book more meetings and hit quota.

Rhys Jones

BDR @ THRIVE

Within sales development, I've so often found it difficult to wade through the noise and find a single and reliable source of truth for my training. Chris however, has been an absolute delight. The structured workshops (particularly around cold-calling) have been fantastic. Backed up by his own wealth of experience, the feedback he provides on our work is firm but always from a place of empathy.

Senior SDR @ YuLife

Chris's knowledge on Cold Calling has proved immensely helpful in building confidence on the phones. He's made >150k dials so if you want expertise, you're in the right place.

Saad Ghafoor

Enterprise SDR - Hackajob

Working with Chris leveled up my Cold Emailing, cold calling and even What’s App messaging which he introduced me to. Not only did he help me book more meetings, but he also made me a more aware and better person. Chris only thought is to understand how he can make you better for yourself. He gets the SDR game so well and we will always put your priorities over himself. I can’t recommend Chris enough. Not only is he a great coach and mentor but a great person to have in your network and personal life.

Obinna Awuzudike

Account Executive @ pawaPay

Working with Chris for the past few weeks has truly been revolutionary for my development. For example, going into the course something high on my personal agenda, was to find ways to streamline the way I work and be smart with my time. With our list-building sessions, this was tackled from week one allowing me to see results early on with the level of merchants I was having conversations with. Chris's personal approach is really helpful too as he remains on hand outside of our scheduled team sessions for 1-1s through which I gain tailored advice which I have even been utilising in conversations outside of work.

Beth Attwood

SDR @ YuLife

Initially, I was a bit reluctant when our company signed me up to an SDR training programme. Well, just how wrong was I? Chris has so much knowledge and experience that there is real credibility in what he is teaching. I feel so much more confident with all stages of out-bounding from calling, emailing, and even my research. It's not just my confidence that has improved - so have my results and meetings booked. Honestly, I can't talk highly enough about this training programme, and for new and experienced SDR's this is definitely worth its weight in gold.

Ania Jaworska

SDR @ YuLife

Sessions with Chris over the past few months have been crucial in my development as an SDR so I can hit targets consistently. His 8-week program is amazing for SDR teams who want to learn the foundations of Outbound. 

Who built Outbound Team Training?

Hi - I’m Chris Ritson.

I’ve helped 100+ commercial leaders build Outbound machines using my bespoke outbound team training programmes.

I believe building a sales pipeline is not about booking meetings, creating qualified opportunities or doing lots of activities. It’s about revenue generation. It’s about finding customers that will stay with you for a long time, driving down your CAC and pushing up your dollar retention ratios.

Most people build short term outbound strategies and end up destroying the market and brand they have fought so hard to build.

Over the last 8 years I have hired >250 SDRs and helped 800+ sellers build sustainable outbound pipelines through both pure cold and prospect-led outbound programmes.

Most importantly though, the teams I’ve built have contributed >100M in ARR and supported 3x exits for a combined $1.5B.

If you get the pipeline part right, the revenue will follow.

My Promise

Every customer who buys The Outbound Team Training gets lifetime access with their one-time payment. I will continuously improve and expand the course with additional content. You’ll get these free of charge for your reps.

Updates may include:

New classes & lessons [pre-recorded]

Outside expert tips and tactical plays

Case study interviews with successful students

Updated step by step plays, guides and frameworks

Frequently Asked Questions

How much does it cost? 
Okay. It’s expensive. Why?
What’s the minimum number of SDRs?
How long do I have access to the course materials for?
Where are the sessions held?
What if people miss a session?
Do you support all timezones?
When is the next availability?
How does it work?
Can I book a slot for the future?

Frequently Asked Questions

How much does it cost? 
Okay. It’s expensive. Why?
What’s the minimum number of SDRs?
How long do I have access to the course materials for?
Where are the sessions held?
What if people miss a session?
Do you support all timezones?
When is the next availability?
How does it work?
Can I book a slot for the future?

Frequently Asked Questions

How much does it cost? 
Okay. It’s expensive. Why?
What’s the minimum number of SDRs?
How long do I have access to the course materials for?
Where are the sessions held?
What if people miss a session?
Do you support all timezones?
When is the next availability?
How does it work?
Can I book a slot for the future?

Frequently Asked Questions

How much does it cost? 
Okay. It’s expensive. Why?
What’s the minimum number of SDRs?
How long do I have access to the course materials for?
Where are the sessions held?
What if people miss a session?
Do you support all timezones?
When is the next availability?
How does it work?
Can I book a slot for the future?

Start turning your team into a pipeline machine now

1000+ students have rated my courses 4.92/5

Start turning your team into a pipeline machine now

1000+ students have rated my courses 4.92/5

Start turning your team into a pipeline machine now

1000+ students have rated my courses 4.92/5

Start turning your team into a pipeline machine now

1000+ students have rated my courses 4.92/5

© 2024 Chris Ritson. All right reserved.

© 2024 Chris Ritson. All right reserved.