The Great SDR to AE Guide (2026)

The Great SDR to AE Guide (2026)

A practical, no-BS guide for SDRs who want to become successful AEs — fast.

A practical, no-BS guide for SDRs who want to become successful AEs — fast.

A practical, no-BS guide for SDRs who want to become successful AEs — fast.

Along with getting promoted, this is more about not screwing it up once you do.

Along with getting promoted, this is more about not screwing it up once you do.

Built for SDRs who want to:

Built for SDRs who want to:

✅ Win the AE Role.

✅ Win the AE Role.

✅ Be taken seriously from day one.

✅ Be taken seriously from day one.

✅ Avoid the mistakes that stall most new AEs in their first 90 days.

✅ Avoid the mistakes that stall most new AEs in their first 90 days.

Get the Guide ↓

Get the Guide ↓

Get the Guide ↓

Most SDRs think the hard part is getting promoted.

It’s not.

It’s not.

It’s not.

You’re suddenly expected to run deals.

Forecast accurately.

Manage stakeholders.

Close without a safety net.

And most new AEs fail not because they lack effort but because they were never taught how to think like an AE.

And most new AEs fail not because they lack effort but because they were never taught how to think like an AE.

And most new AEs fail not because they lack effort but because they were never taught how to think like an AE.

And most new AEs fail not because they lack effort but because they were never taught how to think like an AE.

The real risk starts after the title change:

The real risk starts after the title change:

The real risk starts after the title change:

The real risk starts after the title change:

See, mate, SDR success does not equal AE success.

See, mate, SDR success does not equal AE success.

See, mate, SDR success does not equal AE success.

The skills that make you a top SDR are not enough to make you a strong AE.

The skills that make you a top SDR are not enough to make you a strong AE.

The skills that make you a top SDR are not enough to make you a strong AE.

The skills that make you a top SDR are not enough to make you a strong AE.

This guide exists to close that gap.

This guide exists to close that gap.

This guide exists to close that gap.

What this guide actually helps you do?

✅ The most common mistakes SDRs make when moving into an AE role (and how to avoid them before they cost you deals).

✅ How to approach AE interviews and applications strategically.

✅ How to build the right internal relationships before and after promotion.

✅ The core skills you need to develop before day one as an AE.

✅ Practical tips and tactics to help you perform as soon as you’re promoted.

This is the ground-level, practical stuff most people only learn after failing once.

Inside the guide, you’ll learn:

Inside the guide, you’ll learn:

Inside the guide, you’ll learn:

Inside the guide, you’ll learn:

This guide is for you if:

You’re an SDR aiming to become an AE in 2026.

You’re an SDR aiming to become an AE in 2026.

You’re an SDR aiming to become an AE in 2026.

You’re an SDR aiming to become an AE in 2026.

You want to be good at the role, not just land it.

You want to be good at the role, not just land it.

You want to be good at the role, not just land it.

You want to be good at the role, not just land it.

You care about credibility, deal control, and long-term growth.

You care about credibility, deal control, and long-term growth.

You care about credibility, deal control, and long-term growth.

You care about credibility, deal control, and long-term growth.

You want fewer surprises when you step into the AE seat

You want fewer surprises when you step into the AE seat

You want fewer surprises when you step into the AE seat

You want fewer surprises when you step into the AE seat

If you’re serious about the move, this guide will save you months of trial and error.

If you’re serious about the move, this guide will save you months of trial and error.

If you’re serious about the move, this guide will save you months of trial and error.

If you’re serious about the move, this guide will save you months of trial and error.

Get the Great SDR to AE Guide

Drop your email below and I’ll send the guide straight to your inbox.

Drop your email below and I’ll send the guide straight to your inbox.

Drop your email below and I’ll send the guide straight to your inbox.

Drop your email below and I’ll send the guide straight to your inbox.

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© 2024 Chris Ritson. All right reserved.

© 2024 Chris Ritson. All right reserved.