The 2026 SDR Leader Guide

The 2026 SDR Leader Guide

A practical action plan for SDR leaders heading into 2026.

A practical action plan for SDR leaders heading into 2026.

A practical action plan for SDR leaders heading into 2026.

Built for SDR leaders who need to tighten fundamentals, create consistency, and lead teams to quota — without micromanaging.

Built for SDR leaders who need to tighten fundamentals, create consistency, and lead teams to quota — without micromanaging.

Built from systems used to scale SDR teams and drive consistent pipeline growth.

Built from systems used to scale SDR teams and drive consistent pipeline growth.

You and I both know Being an SDR leader is about systems

See, man, I know, most SDR leaders don’t struggle because they lack effort or intent.

See, man, I know, most SDR leaders don’t struggle because they lack effort or intent.
See, man, I know, most SDR leaders don’t struggle because they lack effort or intent.
See, man, I know, most SDR leaders don’t struggle because they lack effort or intent.

They were promoted into a role that comes with a quota they don’t directly control, a team they’re responsible for coaching and developing, and pressure to deliver predictable pipelines — fast.

They struggle because...

They struggle because...

They struggle because...

They struggle because...

And once you’re in the seat,

And once you’re in the seat,
And once you’re in the seat,
And once you’re in the seat,
“figuring it out as you go”
“figuring it out as you go”
“figuring it out as you go”
“figuring it out as you go”

gets expensive.

gets expensive.
gets expensive.
gets expensive.

I know that… I’ve been there…

I know that… I’ve been there…

I know that… I’ve been there…

What this guide actually gives you

This guide is not:

This guide is not:

This guide is not:

❌ Plug-and-play scripts or templates.

❌ Copy-paste sequences or tactics.

❌ “Advanced hacks” or shiny new outreach tricks.

You won’t find shortcuts here. What you will find is a strategy-first approach to building an SDR function that actually works in 2026 — and keeps working all year long.

What It’s Not

What It’s Not

What It’s Not

What It’s Not

Inside the guide, you’ll find:

Inside the guide, you’ll find:

Inside the guide, you’ll find:

✅ A practical execution plan to tighten outbound fundamentals across your team.

✅  The daily actions SDR leaders use to create a predictable pipeline — without hovering over every rep.

✅  A clear framework to align strategy, execution, and accountability

✅ Guidance to help you build consistency month after month in 2026 (not just one good quarter)

What It Is

What It Is

What It Is

What It Is

Get the SDR Leader Guide

Drop your email below and I’ll send the guide straight to your inbox.

Drop your email below and I’ll send the guide straight to your inbox.
Drop your email below and I’ll send the guide straight to your inbox.
Drop your email below and I’ll send the guide straight to your inbox.

© 2024 Chris Ritson. All right reserved.

© 2024 Chris Ritson. All right reserved.