Without internal training to help move you up, someone senior to show you the ropes, or management supporting internal promotions, it finally clicks:
You’re on your own.
So if you’ve been feeling stuck as an SDR, wondering what you’re doing wrong…
There are two things I know to be true after working in sales for nearly 15 years and getting promoted more than ten times:
Because if you’re anything like me…
You got into sales because you wanted more than just booking meetings.
You wanted to own the sales cycle from start to finish.
To be in control of your income.
And to be the one closing instead of the one handing the deal off to someone else, hoping they don’t drop the ball.
But when you're feeling stagnant and stuck in a seat you outgrew long ago, watching AEs stumble through objections you know you could have handled so much better, and you suddenly catch yourself thinking, "I could really do this"...
That’s when you can FINALLY choose to stop being overlooked.
And start being recognised.
But here’s the thing:
If you want to break out of the SDR seat and move into the AE role already commanding leadership and sales skills that make you stand out and feel ready to close complex deals with absolute confidence…
You have to take things into your own hands.
The same system EXPECTS you to prove you're AE-Ready, before you're even considered for the role.
And without even knowing HOW to get the skills you need to get on your manager's radar, this becomes both your biggest blindspot and obstacle that’s getting in the way of your career growth.
You can close the transition gap and become AE-ready from Day One. So that the system no longer gets a say in your growth or career advancement.
I was desperate to become an AE. Spent hours listening to demos. Learned practically nothing. Luckily, I have a 'never give-up' kinda attitude. So I thought f**k it, I'll join.
Nederim Gerguri
“But if I keep showing up and hitting quota, won’t someone FINALLY notice?”
Here’s why this is a dangerous question to entertain.
On the surface, it makes sense.
Hitting your quota doesn’t guarantee you’ll get promoted to an AE.
In fact, most SDRs I’ve coached and trained were convinced that landing an AE role is all about performance, experience, and skill.
Honestly? I can’t blame them.
Because when you’re competing against external AEs with more experience on paper and who seem to be the safest bet for your company…
When you watch one more SDR change their Linkedin title to “Account Executive” while even getting an interview feels out of reach for you…
And when you don’t have access to someone who can show you how to bridge the gap between where you are and where you want to go…
You fall deeper into the Performance-Without-Recognition Trap, the place where ambition goes to waste, stagnation takes over, and self-doubt reigns supreme:
“...maybe I don’t have what it takes to be an AE, after all.”
Sound familiar?
And while I know firsthand that becoming an AE is an opportunity any ambitious and driven SDR will jump at, passing the AE interview is the easy part.
The harsh reality no one prepares you for is this:
of newly promoted AEs scramble to keep up with their new responsibilities, failing to ramp up and even losing their job within the first 12 months.
All because they weren’t prepared for the jump.
So instead of building your career with hope as a strategy and waiting for someone to finally acknowledge your performance and hand you the role…
Here’s a better question to ask instead:
If you could ace your AE interview tomorrow, get the promotion, and step into your new role with a complete, proven system you can follow from Day One…
Would you finally feel ready to close the experience gap, own the entire sales cycle, and claim the $48K+ pay rise you deserve?
What separates SDRs who get promoted from those who’re still waiting to get their shot at an interview boils down to one critical difference:
They’re AE-ready before they even step into the interview room.
This is also what sets apart newly promoted AEs who thrive in their new role from those who barely survive the first 90 days.
Because when you start showing up as someone who can be trusted with a number while you’re still in your SDR seat…
Bottom line?
You stop asking for a shot and you start sounding like the obvious next AE hire because you already operate like one.
So if you're done guessing your way through a transition nobody trained you for…
If you want to walk into your first AE interview ready to talk pipeline with confidence, fully plugged into the deal cycle, and ready to run deals end-to-end…
And you’re ready to create your own opportunity instead of waiting for someone else to hand it to you…
You owe it to yourself to get AE-Ready from Day One.
"As a Senior SDR, successfully transitioning into an AE role is top of mind for me and this bootcamp has been a massive step in that direction. Chris' approach has given me the framework required to be an all-round top performing AE. I simply cannot recommend this bootcamp enough."
Andre Paraskeva
Senior SDR
At 25, I found myself leading 40+ SMB AEs as Head of Sales and being responsible for £1M in new business per month.
(Terrifying and exhilarating at the same time!)
Since then, I built global SDR teams at Perkbox, Peon, and Tessian as a Sales Director. All three exited for a combined $1.5B. Now, I run my own 7-figure business.
And if you’re anything like the SDRs I train, maybe you share this ambition, too:
You want more out of your career, not just a lucrative compensation package.
After coaching, hiring, and training SDRs across the globe and leading sales teams at three SaaS companies that reached $500M+ valuations, I can tell you this:
Getting promoted isn’t about “waiting your turn”.
It’s not about hitting quota three months in a row or hoping your boss notices, either.
It’s about proving you already have AE-level skills before you’re in the role.
It’s what I call being “Day One AE-Ready”.
The problem?
Between red tape, lack of internal training, favoritism, and watching AE roles going to someone else with more experience, I realised most SDRs aren’t just getting overlooked.
They’re also underserved, under-supported, and under-coached.
After helping thousands of sales professionals master outbound, including the UK’s #1 rated SDR, I've packaged everything I know into a complete, proven system that anyone can follow.
This is where the SDR to AE Membership programme comes in.
And, if you allow me, here’s how I can help you accelerate your growth so you can reach your ambitions goals.
This is where the SDR to AE Membership programme comes in.
The SDR to AE Membership
It walked me through each stage of the sales process and gave tangible frameworks to help progress or disqualify deals effectively. I strongly recommend you join this bootcamp if you're looking to get promoted to AE.
Jack Vesztrocy
Account Executive
"Not only is he a great salesman (the best imo), he also makes sure to go to the extra mile out of sessions by answering all questions you might have. The course is full of practical tips and applicable frameworks. It's ideal for anyone wanting to dramatically improve their sales performance."
Paolo Lipari
Senior SDR
A private membership programme built for
ambitious reps who want to make the transition from SDR to AE with total confidence – and finally own the entire sales cycle.
Through a blend of practical training and real-world guidance, I’ll show you exactly how you can start thinking and operating like an AE before you even become one, so you can influence decisions and take deals from start to close.
8 pre-recorded
60-minute workshops
Monthly LIVE Guest Sessions with experts in sales and psychology
Live AMAs
And group coaching with me
You’ll also have access to our private community chat for 12 months, where you can build a powerful network and accelerate your learning curve with insights top SDRs, AEs, and founders share that you won’t find publicly elsewhere.
You’ll be able to confidently:
Demonstrate
AE-specific skills companies want to hire you for.
Position
Yourself as the only obvious choice among top AE candidates.
Outperform
More experienced external AEs without doubting your skill set.
Claim
Your spot in the 50% of successful, newly promoted AEs
Start
Taking deals from start to close like a high performer
Maximize
Your earnings so you can go from the median SDR salary of $82K to $130K as a Junior AE
"Literally couldn't have done it without your content mate, it's been a game changer."
Alex Pepe & Nick Feltwell
Promoted Account Executives
"If you want to go from SDR to AE and start hitting your quota from day 1, this course is a must’’. Chris's frameworks for building trust, engaging buyers and closing deals are truly innovative."
Martine Di Domenico
Account Executive @ KnowBe4
What's inside
The 8 Workshops You’ll Unlock When You Join the SDR to AE Membership
And the critical AE skills you’ll master — before you step into the role.
Most sales training aimed at SDRs never shows you the reality of being an AE: the wins, the challenges, and the decisions no one tells you about.
In this session, you’ll get personal insights from someone who’s been in your shoes, helping you see exactly what operating like an AE looks like before you have the title.
It sets the foundation for operating like an AE before your title changes, so managers start seeing you as the obvious hire:
✅ Get my personal insights and learnings that top-performing AEs find out the hard way and shortcut months of trial-and-error.
✅ Understand the responsibilities and mindset shifts that separate SDRs from promotion-ready AEs.
✅ Start mastering a book of business, so you walk into your first AE role ready to own revenue outcomes from day one.
Most SDRs rely on activity alone, but AEs operate in numbers, pipeline, and predictable outcomes.
So if you don’t understand your funnel and the resources you have available, you won’t hit quota and you’ll struggle to ramp up.
This session ensures you think, forecast, and prioritise like a pro from day one by understanding the numbers that matter:
✅ Turn internal resources into predictable pipeline growth that gets deals moving fast.
✅ Learn to manage your funnel with precision, so deals don’t slip and forecasts become predictable.
✅ Internalise the principles of a high-performing sales process, so every action drives measurable results.
Discovery isn’t a checklist to run through – it’s the engine behind every deal. And where deals live or die. If you can’t uncover the real needs by asking the right questions, your pipeline stalls.
Most SDRs stumble here, but this session gives you a plug-and-play framework to turn every conversation into actionable insight, so you can reveal hidden needs and turn answers into deals:
✅ Steal my proven Discovery Call Framework so you can have clarity over actionable next steps and gain control over your deals
✅ Ask the right questions that reveal what buyers actually care about with a simple and effective framework
✅ Use discovery insights to tell compelling, personalised stories that move deals forward faster
Deals stall when you rely on a single contact. The fastest deals close when you know who to involve, when, and how. So, multithreading isn’t optional.
It’s the secret behind driving velocity into your deals and separating SDRs who get promoted from those left behind:
✅ Understand the dynamics of B2B buying teams and how decisions get made
✅ Learn how to isolate, test and build your business champions, so they can drive momentum across the organization
✅ Access scripts and templates that most AEs spend months figuring out, giving you influence at every level of the deal, not just one contact
A demo isn’t just a feature walkthrough – it’s a tool to build trust, align stakeholders, and secure next steps.
Most newly promoted AEs fail here because they fail to ramp up and keep up with their new responsibilities.
In this session I’ll show you my data-backed secrets on how to run demos that consistently move deals forward, so you can blow competition away:
✅ Master the fundamentals of running persuasive, outcome-focused demos that produce commitment, not just questions
✅ Confidently handle one-to-many calls with multiple stakeholders demonstrating AE-level capability.
✅ Learn insider techniques that transform presentations into deal momentum, impressing buyers and managers alike
Most sellers can run discovery and demos, but few can turn them into a compelling story that sells internally.
This session gives you a framework to write business cases that close deals faster and make your prospect’s decision easy because they’re dealing with an AE they can trust:
✅ Build concise, one-page business cases that get executive buy-in without dragging deals through internal politics
✅ Learn the elements of high-quality business cases that make your solution irresistible, not ignorable
✅ Tell a compelling story that shows how your solution impacts the prospect’s business and ROI, positioning yourself as an AE that managers can trust with bigger accounts
Most new AEs are let down by their negotiation skills: they do a great job at getting the deal this far, only to watch the deal slip at the negotiation table.
This session ensures you enter every negotiation with confidence, structure, and leverage, protecting your deals and earning respect from buyers:
✅ Apply a proven, data-backed negotiation framework that protects your deals and commissions
✅ Learn the give-get-take approach to maximise value for both sides
✅ Structure meetings so buyers feel in control while you consistently get the outcomes that matter
Most reps don't know how to get deals over the line even when they have a verbal agreement.
But a verbal “yes” isn’t a contract. And knowing how to get contracts signed quickly, without chasing or pressuring your prospects is what helps you build trust.
In this session, you’ll master driving deals across the line efficiently while keeping control and positioning yourself as someone who can drive revenue reliably:
✅ Build mutual closing plans that guarantee alignment and accountability with buyers
✅ Maintain authority until contracts are signed, without being pushy
✅ Drive urgency strategically so deals close faster and pipeline predictability improves immediately
Before I joined, I thought I'd learn the day-to-day of an Account Executive—negotiating, closing, multi-threading. But it was so much more all-encompassing than that. It's completely changed my perspective on the way I prospect as an SDR. It's changed the way I work with my Account Executives. Chris often says you're the CEO of your career, and I don't think I've ever seen it like that before.
I've done a lot of other discovery courses and courses by other creators, and this is by far the most impactful and the most useful.
Michael Field
SDR @ airfocus (future AE)
Sharva
Sr. BDR Manager
Minnie Ryder
Head of Global BDM
Todd Jenkins
Director of Sales
Sharva
Sr. BDR Manager
I want to make sure nothing stands between you and your successful transition to that AE role. So when you enrol in the next 7 days…
You’ll also get the following exclusive Success-Solidifying Bonuses:
Chris was an awesome coach. The course is clearly thought out. Recommend to anyone looking to get promoted and improve their AE skills.
Iolo Dafydd
Senior SDR
The SDR to AE Membership VS “everything else out there”
Most courses out there optimize for the promotion moment. This program optimizes for building the leverage that compounds over the next 10 years of your career
The SDR to AE Membership
✅ One-page programme summary and syllabus to share with your manager, so they see exactly what’s covered, why it matters, and how it can support your care
✅ Built to get you Day One AE-Ready. So you can operate as an AE from day one, not “learn on the job.” (And no, you can’t afford to be learning this stuff after you get promoted.)
✅ Shows you exactly how to think, operate, and influence buyer decisions like a top-performing AE who owns the entire sales cycle and closes complex deals.
✅ No placement promises. No guaranteed promotions. No shortcuts that depend on hiring cycles, headcount, or internal politics.
✅ Helps you become an AE who understands how deals move, how leaders think, and how revenue is evaluated – not just someone who got the title and flamed out 12 months in.
✅ Led by a coach who has helped 12000+ SDRs earn promotions, close the transition gap, build better human connections, and stand-out in a world of AI and automation
Most other sales training
❌ Often either low-cost and surface-level or high-ticket with value justified by branding, hype, or institutional framing.
❌ Optimize for a single outcome: booking more meetings, passing interviews, or landing the promotion (without a roadmap for the transition).
❌ Teach isolated tactics or role-specific skills without showing how they connect inside a real sales cycle.
❌ Placement one-stop-unicorns and guarantees that rely on hiring cycles, headcount, internal politics and factors that no course can actually control.
❌ Train sales reps on how to get promoted first, leaving them to figure out how to ramp up and survive later.
❌ Rely on heavy personal branding or hyperbolic testimonials that give “get rich quick” vibes or feel like a faceless institution.
Private Community Chat
Your Most Powerful Network Leverage
"Chris gives you the guidance, skills and structure needed to thrive from Day 1 in your AE role and even sets you apart interviewing for your first AE role! Highly recommend for anyone who wants to be an AE."
Christian de Jong
SDR to AE
280+
SDRs promoted
4.96/5
Rating
UK's #1
Trained the UK's #1 SDR
Join the SDR to AE Membership
PAY IN FULL
✅ 8x 60-mins AE Skill-Building Workshops
✅ 1x Monthly AMA Session with Chris
✅ 1x Monthly Guest Expert Session
✅ All Five AE Success-Solidifying Bonuses
BONUS #1: The Manager Buy-In Kit
BONUS #2: The Time Management OS™
BONUS #3: The Modern Outbound Playbook™
BONUS #4: Promotion Accelerator Workshops™
BONUS #5: Junior AE Systems Playbook
✅ AE Readiness Scorecard & Certification
✅ 12-months access to the private community chat
✅ Access to all updates for the duration of your membership
✅ Pay-in-full BONUS
1-on-1 Career Strategy Session with Chris
SPECIAL 3 PART PAYMENT PLAN
expires when the timer hits zero
Get Started with £332 Upfront
and 2 additional payments of £332
✅ 8x 60-mins AE Skill-Building Workshops
✅ 1x Monthly AMA Session with Chris
✅ 1x Monthly Guest Expert Session
✅ All Five AE Success-Solidifying Bonuses
BONUS #1: The Manager Buy-In Kit
BONUS #2: The Time Management OS™
BONUS #3: The Modern Outbound Playbook™
BONUS #4: Promotion Accelerator Workshops™
BONUS #5: Junior AE Systems Playbook
✅ AE Readiness Scorecard & Certification
✅ 12-months access to the private community chat
✅ Access to all updates for the duration of your membership
Thinking of asking your manager to fund your SDR to AE Membership?
I got promoted to AE four weeks into starting the bootcamp. It walked me through each stage of the sales process and gave tangible frameworks to help progress or disqualify deals effectively. The investment paid for itself before I even finished the programme.
Jack Vesztrocy
SDR → Account Executive
= 69x ROI
Here’s the loudest truth no one dares to whisper to you out loud:
More than 50% of newly promoted AEs fail in their first year because they can’t demonstrate baseline AE-specific knowledge.
You may be a high-performing sales rep hitting your SDR quota month after month, but that’s not what’s going to turn you into an exceptional AE.
Because it’s rarely about skill.
It’s about walking into your new role with a roadmap in hand.
So you can start crushing your AE quota from Day One, instead of trying to figure it out all on your own, or worse, winging it during the transition.
And if you’re sitting there wondering…
“What if I finally get the promotion… but I fail to ramp up?”
I know from experience what it’s like to fear getting fired 90 days into the role.
This is exactly why I created the SDR to AE Membership programme:
So no newly promoted AE should ever have to risk losing their job because they didn’t know how to bridge the gap or successfully transition into their new role.
That’s what becoming Day One AE-Ready is all about.
Still undecided?
You’re ready to close the gap and get AE-Ready from Day One if:
✅ You’re hitting quota month after month as an SDR but want to own the full sales cycle, not just book meetings for someone else to take over.
✅ You’re fed up with watching someone else get promoted or competing against external AEs who seem to be more qualified only on paper.
✅ You’re ready to follow a proven and structured learning path so you can close the skill gap and transition into an AE role without burning out or flaming out 90 days into your new position.
✅ You’re ambitious, coachable, proactive, and determined to take your career into your own hands instead of hoping someone finally recognises your performance and tells
✅ You know sales is about understanding human behavior and prospect psychology, not just chasing the latest AI tool or quantity-driven predictable revenue.
✅ You value systems thinking instead of chasing “secrets” or tactics that have nothing to do with the AE skills you need to pass the interview – and survive your first 90 days as a new AE.
✅ You’ve already been doing AE work without realizing it and you’re ready to prove it during your next development talk with your manager.
The SDR to AE Membership may NOT be right for you if…
❌ You already have access to internal training at your company and a structured roadmap to follow.
❌ You’re not actively looking to take on more responsibilities or get a promotion in the 6–12 months.
❌ You’re comfortable with staying at your current SDR position, hitting your quota, and waiting for your performance to get recognised.
❌ You have the time and patience to figure it out on your own even if it takes you years to finally feel AE-ready through tons of trial and error and no support system.
❌ You’re OK with leaving things to luck even if it’s at the expense of your professional growth (and sanity).
Alex Pepe: "Closed my first deal today! $115K single year. Thanks for all your help Chris 💪💪"
Chris: "This made my quarter already! Massive congrats mate - love hearing these stories!"
Alex Pepe
Account Executive (first closed deal after bootcamp)
The Boldest 365-Day “Money-Back” Guarantee in Sales Training
Nederim Gerguri
The care Chris has for everyone who wants to get there is immense.
— Nderim Gerguri, SDR → AE (3 weeks post-bootcamp)
Here’s what happens after you enrol
1
Check your inbox for your confirmation email and everything you need to access your membership portal.
2
Download your Welcome Pack for all the important details you need to know to make the most out of your membership.
3
Add the live AMA & Guest Expert sessions to your calendar.
4
Join our dedicated community chat and introduce yourself to your fellow SDR and AE colleagues – this will be your most valuable network to lean into throughout your training.
5
Check your inbox for your confirmation email and everything you need to access your membership portal.
No, this is isn’t another generic sales course
How do I know this membership is worth it?
There are so many other courses out there. What makes this different?
How do I know AE is the right path for me?
What if my company doesn’t have an open AE role right now?
I'm already a Senior SDR. Is this still worth my time?
How much time will I need to complete the training?
Can I get my company to fund this as part of my career development plan?
What if I finish the training and I'm still not AE-ready?
Join the SDR to AE Membership
BONUS #1: The Manager Buy-In Kit
BONUS #2: The Time Management OS™
BONUS #3: The Modern Outbound Playbook™
BONUS #4: Promotion Accelerator Workshops™
BONUS #5: Junior AE Systems Playbook
SPECIAL 3 PART PAYMENT PLAN
expires when the timer hits zero
Get Started with £332 Upfront
and 2 additional payments of £332
BONUS #1: The Manager Buy-In Kit
BONUS #2: The Time Management OS™
BONUS #3: The Modern Outbound Playbook™
BONUS #4: Promotion Accelerator Workshops™
BONUS #5: Junior AE Systems Playbook
If you’re still here, it’s time for some real talk.
Your biggest competitive advantage is going back to our roots as sales pros:
Will you…
1
Keep working 18-hour days, hitting quota month after month and still getting overlooked, while another “more experienced” external AE or someone with the right connections gets hired for the job you never seem to be given a shot at…
or
2
Spend the next few weeks closing the experience gap, building your skill stack, and learning how to close deals from start to finish – all while operating like an AE long before a role even opens at your company?
Those inside the SDR to AE Membership are choosing the second option.
Nick Feltwell
Promoted Account Executive
