Human SDRs > AI SDRs

Hi - I’m Chris Ritson - Founder, Coach and Sales Trainer.

I teach sales reps how to stand-out in a world of AI and automation so they build relationships that turn into meetings, pipeline and revenue. 

Join 17k+ readers of The Pipeline Post every Friday and unlock your sales potential…

Human SDRs > AI SDRs

Hi - I’m Chris Ritson - Founder, Coach and Sales Trainer.

I teach sales reps how to stand-out in a world of AI and automation so they build relationships that turn into meetings, pipeline and revenue. 

Join 17k+ readers of The Pipeline Post every Friday and unlock your sales potential…

Top companies around the world have hired me to teach them my ‘’Relationship Revenue’’ method…

  • hackajob
  • Yulife
My Story

Over the last decade I’ve helped 3 SaaS B2B businesses reach $500M+ valuations, raise $400M+ in venture capital and seen 3x acquisitions at a combined $1.6B. 

Over the last decade I’ve helped 3 SaaS B2B businesses reach $500M+ valuations, raise $400M+ in venture capital and seen 3x acquisitions at a combined $1.6B. 

Over the last decade I’ve helped 3 SaaS B2B businesses reach $500M+ valuations, raise $400M+ in venture capital and seen 3x acquisitions at a combined $1.6B. 

My journey has seen me hire

>250 SDRs

promote

>50 SDRs

and my teams contribute

>100M ARR


In 2022, my son (Isaac) was born. So, 12 days after he was born I quit and set about building this business with the mission of helping 100,000 SDRs learn a better way of selling than the quantity driven predictable revenue approach. 

It’s my belief that whilst predictable revenue has a place, it also has a ceiling. In a world of AI and automation the gap for sales people isn’t who can use it because everyone can. Your competitive advantage is how good you are at building human connections and relationships. It’s your understanding of human behaviour, prospect psychology and your own mindset that will determine whether you are great at sales, not the latest AI or automation tool. 

After helping 50+ teams and >1300 sales reps so far. I’ve seen first hand what my Relationship Revenue Method can do to help sellers stand-out and be more successful.   

This is your invite to join the revolution. If you, like me, believe sales is about how you cultivate and build relationships this is the place for you. 

Get started now and join 17,000 weekly readers of Relationship Revenue:

PS. My side hustles include Angel investing for some of EMEAs top revenue tech start-ups, and keynote speaking. 

3 more ways I can help you

Newsletter

Join 17k weekly readers of The Relationship Revenue Newsletter

Newsletter

Join 17k weekly readers of The Relationship Revenue Newsletter

Newsletter

Join 17k weekly readers of The Relationship Revenue Newsletter

Membership

Membership sessions for SDRs teaching you everything you need to build a thriving sales career

Membership

Membership sessions for SDRs teaching you everything you need to build a thriving sales career

Membership

Membership sessions for SDRs teaching you everything you need to build a thriving sales career

Custom Training

Bespoke, expert led courses designed to upskill sales teams, SDRs who want to be AEs and SDR Leaders.

Custom Training

Bespoke, expert led courses designed to upskill sales teams, SDRs who want to be AEs and SDR Leaders.

Custom Training

Bespoke, expert led courses designed to upskill sales teams, SDRs who want to be AEs and SDR Leaders.

Join 17k weekly readers of The Relationship Revenue Newsletter

The Relationship Revenue Newsletter

The Relationship Revenue Newsletter

The Relationship Revenue Newsletter

Learn human psychology tips and how to apply them to your sales jobs

Understand how your prospects brain works so you can sell to them

Master your own mindset as a seller and build unstoppable routines

© 2024 Chris Ritson. All right reserved.

© 2024 Chris Ritson. All right reserved.