Is The SDR-to-AE Membership Right For You?
Struggling with Getting Promoted?
Perfect timing. Learn the exact frameworks and systems I've used to help SDRs land AE interviews and close hiring managers on why they’re the perfect fit for the job.
Can't Get Past The Interview Stage?
You're doing the work, you know the AE role but you aren’t demonstrating it in your interviews. Master my proven frameworks for showing hiring managers you’re an ideal fit for their AE team.
Not Getting The AE Training You Need?
Ready to transform your sales skill set from SDR to AE? Ready to learn how to run and close full cycle deals but just not getting the opportunities to learn? This complete system will show you how to build real AE skills to set you up for success in your next role.
"If you want to go from SDR to AE and start hitting your quota from day 1, this course is a must’’. Chris's frameworks for building trust, engaging buyers and closing deals are truly innovative."
Martine Di Domenico
Account Executive @ KnowBe4
Inside SDR to AE
Your Curriculum & Schedule
Here’s what you’ll work on inside the Membership
You’ll master the critical AE skills — before you step into the role
Session #0
The Role of an AE
Most bootcamps never give you personal insights into your instructor and why they ‘’get it’’. I’ll go the extra mile to help you feel supported whilst sharing all the good, bad and ugly of the AE role.
- Get personal insights & learnings from your instructor and their story
- Learn the differences between your role as an SDR and an AE
- Start mastering how to manage a book of business as an AE
Session #1
Sales Process 101 - Manage your KPIs
Every great AE understands what resources they have available and how to leverage them in order to achieve quota.
- Learn how to leverage your internal resources to build more pipeline
- Understand how to manage your sales funnel to forecast effectively
- Learn the principles behind a great sales process
Session #2
How to run Deep Discovery Calls
Discovery is a process not an event. Sellers are professionals using questions to gain information. If you don’t have this skill, you’ll fail.
- Steal my Discovery Call Framework so you can plug and play it
- Learn a simple framework for questioning your prospect effectively
- Understand how you can use answers to questions in storytelling
Session #3
Ask Me Anything 1.0
Interviews & Job Applications
You will have taken on a lot of information already at a very fast pace. This session will be your opportunity to ask any questions specifically around the hiring process and landing an AE role.
- Your opportunity to catch up on materials you’re unsure about so far
- A space for questions specifically on the job application process and crushing your AE interviews
- An hour to learn from my answers to best help you be successful when applying for roles and running interviews
Session #4
Mastering the Art of Multithreading
The secret behind driving velocity into your deals so they close fast for lots of money.
- Understand the fundamentals of B2B buying teams
- Learn how to isolate, test and build your business champions
- Get access to my scripts and email templates to gain access power into your deals
Session #5
Halfway Checkpoint and AMA Session
You will be learning a lot in this programme at a very fast pace. Halfway through we will take a step back and make sure all questions are answered.
- Your opportunity to catch up on any material you’re unsure about
- A space for questions about topics you want a deeper understanding of
- An hour to learn from my answers to best help you understand everything we have covered
Session #6
Delivering World-Class Demos and Presentations
I’ll give you all the latest data backed secrets on how to run the best demos and presentations so you can blow competition away.
- Understand the fundamentals of running great demos
- Learn how to handle one to many calls with multiple stakeholders
- Get access to all my secrets for running demos that get you next steps
Session #7
How to build Stand-Out Business Cases
Most sellers can do discovery and demos but they let themselves down when it comes to writing a business case that sells.
- Get my framework for writing a business case in one-page
- Start understanding what a high quality business case looks like
- Learn how to tell the story of how you help your prospect through the vehicle of business cases
Session #8
Learn to Negotiate
Most new AEs are let down by their negotiation skills. You’ve done a great job to get the deal this far but it’s so often lost when we get to the negotiation table.
- Get my proven, data backed set of rules for negotiating
- Understand the power of gives, gets and taking things away in negotiation
- Learn how to structure negotiation meetings so you and your buyer both get a great deal
Session #9
Closing Deals 101
Most reps don't know how to get deals over the line even when they have a verbal yes. In this session you'll master getting contracts signed quickly without chasing your new customer.
- Learn how to build mutual closing plans with buyers
- Understand how to stay with power until the deal gets signed
- Master driving urgency without chasing your prospects and annoying them
These are the real skills AEs are expected to handle without hesitation.
We’ll break it down into simple, practical moves you can start using right now — while you’re still in your SDR seat.
Because you can’t afford to be learning this stuff after you get promoted.
That’s when the pressure’s highest — and the mistakes cost you deals, commissions, and even your job.
3 Special Bonuses to Fast-Track Your Success 🎁
1000+ students have rated my courses 4.96/5
1000+ students have rated my courses 4.96/5
The Results Speak For Themselves
300+ Students with a 4.96/5 average rating
Hundreds of promotions from SDR to AE
Millions in revenue from closed deals my successful students have closed
Used by top sales teams across 5 continents
Featured by LinkedIn & Forbes as a top sales voice
Built 3 successful sales teams that all exited for over $1.6B
1000+ students have rated my courses 4.96/5
The Boldest Guarantee in Sales Training
1000+ students have rated my courses 4.96/5