Chris tailored everything to our business, our use cases, our positioning and our GTM strategy.
Donna Owen
CRO @ Pawapay
Before we start, we align on business outcomes…
No more:
Tick the training box
Getting no ROI
Seeing no results
Lots more:
Rep productivity
Improvements in targeting and messaging
You haven't had consistent coaching in your role as an SDR
Building and scaling qualified, closeable pipeline
"One of my BDRs went from 70-241% of quota thanks to the programme."
Sharva Vadya
Senior BDR Manager @ Dayforce
The Real Outbound Challenges Everyone Faces
Look, here’s what I’ve learned in more than 10 years of outbound & coaching...
The biggest obstacle on your road to sales success isn’t:
❌ Lack of skills.
❌ Lack of experience.
❌ Lack of results.
(Although they matter A LOT.)
But the real obstacle is lack of access.
Access to someone who could:
Break down your cold calls live and hand you the exact framework to fix them.
Show you in real-time how top SDRs book meetings on email and in the DMs
Role-play your toughest objections so you're ready under pressure.
Teach you exactly how to build relationships with your prospects over long timeframes so you aren't always starting the month.
Actually be available and respond when you’re stuck, and need help — not days or weeks later.
And the perfect person to give you that kind of access would be the best SDR or AE at your company who’s sitting on top of the leaderboards right now.
But here's the hard truth:
Top performers don't have time for helping you.
At best, you might get a few vague “dos and don’ts” thrown your way... if you’re lucky.
And even when someone genuinely wanted to help you…
It would start with, “Let’s grab some time next week.”
Then next week would become, “Hey, sorry… my pipleines blowing up, can we push to later?”
And after the third or fourth “something came up”...
You get the message…
It’s not that they don’t care. It’s just... you’re not their priority.
Their own accounts... their own quota... their own career... always comes first.
That’s why real Outbound readiness can’t depend on hope... or someone else's schedule.
That lack of consistent access and structured support is exactly what causes career stagnation — and eventually, hopelessness.
…because while you’re waiting
…for someone to finally make time for you,
…for someone to notice you’re ready,
…for someone to leave (or get fired) so a spot opens up...
Time keeps slipping by.
Promotions happen around you.
New SDRs join and start outperforming you.
And slowly, without even realizing it… you go from feeling ready to feeling invisible.
Not because you lacked potential.
Not because you didn’t work hard enough.
But because no one showed you how to bridge the gap between where you are now and where you could be 3 months down the line.
It demands numbers from you... but doesn’t invest in growing you in the best way.
It expects you to crush quota... without ever giving you the tools to truly doiminate.
It expects you to be “ready”... without showing you HOW it’s done.
And I know this firsthand…
Hi - I’m Chris Ritson.
As a former SDR turned AE turned Sales Director, I've:
✅ Built and scaled 3 global outbound functions (all successfully exited)
✅ Helped over 1200 SDRs and AEs get better at Outbound
✅ Trained the UK's #1 rated SDR
After helping hundreds of SDRs and AEs transition successfully from missing quota to hitting quota I've packaged everything I know into a complete, proven system that anyone can follow.
My Results Speak For Themselves…
300+ Students with a 4.96/5 average rating
Hundreds of promotions for SDRs
Millions in revenue - booked by SDRs using these strategies
Used by top sales teams across 5 continents
Featured by LinkedIn & Forbes as a top sales voice and trainer
Built 3 successful sales teams that all exited for over $1.6B
Aparna Komarraju
Senior Associate @ Lenity Health
The Outbound Accelerator Bootcamp gave me a strong foundation in SDR fundamentals. Key value/insights: The "problem-led" prospecting approach shifted my mindset from pitching to solving. Practical frameworks for outreach sequencing and handling objections were game-changers. Top 3 Takeaways:
1. Focus on relevance - research and tailor every touchpoint.
2. Ask, don’t assume - use questions to uncover pain points.
3. Persistence ≠ spam - follow up with value, not just reminders.
Massive thanks, Chris = this was precisely the launchpad I needed!
1000+ students have rated my courses 4.96/5
The 3 Fatal Mistakes That Slow Down Your Sales Career…
Not Having Access To Coaching / Outbound Skills
Most sales professionals think they can self-coach or rely on their manager to give them all the skills they need. But usually this ends up in them waiting on false promises or the process going 10x slower.
How The Outbound Accelerator Fixes This:
You get access to someone who has helped 1200+ SDRs & AEs get go from failing with outbound to successfully booking a consistent flow of meeting and opportunities. You can lean into real experience from a coach who is always there for you.
Relying on Internal Enablement
Many reps think their in-house training programme will be enough to hit quota. Big mistake. Most enablement programmes are focused on product not on prospects and their problems. This leads to >50% of SDRs and AEs missing their outbound pipeline goals every month!
How The Outbound Accelerator Fixes This:
Master my Outbound Accelerator and you’ll get all the skills, frameworks, tactics and strategies you need to build trust with your prospects through my ''problem-led prospecting'' method. It's why I was rated the #1 outbound trainer globally by LinkedIn.
You have Outdated Outbound Skills
The average SDR/AE are using tactics and techniques taught to them by their manager who was an SDR/AE years ago. The market has changed. It's your duty to keep up to date with it yet most managers are teaching reps outdated skills.
How The Outbound Accelerator Fixes This:
You’ll get access to my complete 2025 and beyond guide and workshops to help you stand-out using the latest tactics, frameworks and psychologically best practice to build relationships with your prospects that actually convert into meetings, pipeline and eventually, pay-rises and promotions.
Inside The Outbound Accelerator Bootcamp
Your Curriculum & Schedule
The Syllabus
Outbound Accelerator Bootcamp is a live bootcamp with 8x 60 minute workshops over a period of 4 weeks [Two workshops per week].
Session 1
Territories, ICP & Building the foundations
Learn how to create high-value account lists and proritise the prospects that will make the biggest difference to your results
Session 2
Time Mgmt, Research & Relevance
Understand how to get the attention of your prospects everyday and to manage your time as a seller effectively.
Session 3
Cold Calling 1.0
Build the foundations of a solid cold calling skill set including structure, openers and why the first 30 seconds of any call is so critical.
Session 4
Cold Calling 2.0
Learn how to ask effective questions that your prospects respond to as well as telling compelling stories, acquiring next steps and handling common objections.
Session 5
Cold Email
Understand the secret to cold email is solid frameworks. In this workshop you’ll get given 5 templates you can use immediately to get responses and results.
Session 6
Sequences
Build upon the knowledge you learned in Session 5 with more templates and tactical Cold Email plays as well as how to handle objections over email.
Session 7
Social Selling & LinkedIn
Learn how to book meetings in the DMs on LinkedIn. In this workshop you’ll get templates and frameworks that are proven to get responses and help book meetings with prospects on LinkedIn.
Session 8
Nurture & Long Term Relationships
The key to successful SDRing is how well you build relationships and nurture your prospects. In this workshop I’ll show you how to stand-out and be remembered by your prospects over long timeframes.
3 Special Bonuses to
Fast-Track Your Success 🎁
1000+ students have rated my courses 4.96/5
Finn Campbell
Claranet
The Outbound Accelerator Bootcamp was amazing. It gave me a structured process to effectively use my time, learn how to speak to the right people, and truly understand their problems. Just last week, I booked 8 meetings - two of which were enterprise - by applying what I learned. I’d highly recommend this for anyone new to the SDR role.
1000+ students have rated my courses 4.96/5
Your Complete Guide to Booking LOTS of Outbound Meetings and Pipeline…
£1997 value
£497 value
£997 value
£997 value
1000+ students have rated my courses 4.96/5
The Boldest Guarantee in Sales Training
1000+ students have rated my courses 4.96/5
