Is your team struggling to build the pipeline you need to hit revenue goals?
Book a call and let’s figure out if we can fix it.
Helped 250+ SDRs get promoted
Is working with Chris right for you?
Stuck in the weeds with SDRs
Perfect timing. I’ll take the training and enablement off your hands so you can focus on closing deals and hitting revenue objectives.
Outbound is inconsistent
You’ve tried everything in-house but it’s just not working. Some months you feel like you’re making progress and others you’re back at square one. I’ll work with you to upskill the reps and create consistent rhythms to drive high performance
Enablement is too product focused
Your in-house enablement team is great at teaching products but not the sales skills your team actually needs? No problem. I’ll work with them to create something that combines both the product knowledge and hard skills your reps need to be world-class.
"One of my BDRs went from 70-241% of quota thanks to the programme."
Sharva Vadya
Senior BDR Manager @ Dayforce
Is your team stuck using old outbound sales tactics from 2015 everyday?
When B2B sales teams realise their outbound methods have become a liability – aka making their prospects run for the hills due to generic, out-of-date, sales-y tactics and messaging — they come to me.
They also come to me when…
Sharva Vadya
Senior BDR Manager @ Dayforce
Hi - I’m Chris Ritson.
As a former SDR turned AE turned Sales Director, I've:
✅ Built and scaled 3 global outbound functions (all successfully exited)
✅ Helped over 250 SDRs get promoted to AE
✅ Trained the UK's #1 rated SDR into an AE
After helping hundreds of sales transition successfully from SDR to AE I've packaged everything I know into a complete, proven system that anyone can follow.
The Results Speak For Themselves
300+ Students with a 4.96/5 average rating
Hundreds of promotions from SDR to AE
Millions in revenue from closed deals my successful students have closed
Used by top sales teams across 5 continents
Featured by LinkedIn & Forbes as a top sales voice
Built 3 successful sales teams that all exited for over $1.6B
1000+ students have rated my courses 4.96/5
The 3 Fatal Mistakes That Slow Down Your Sales Career
Spinning too many plates
Most sales leaders don’t delegate early enough. They try to do it all themselves and then get spread too thinly. Pipeline then gets deprioritised as they focus on revenue and the gaps in forecast start to appear. It’s a slow but painful decline.
How I fix this
You get access to someone who has helped >1200+ SDRs and AEs upskill rapidly so you have less on your plate and feel confident they’re getting the best training and support on the market. No more nasty forecasting surprises when you realise there’s no pipeline.
You rely on in-house Enablement
Let’s be honest. Enablement teams are great and all but most have no idea how to teach reps the top of funnel hard sales skills they need to be successful. 99.9% of enablement programmes are product heavy and don’t equip reps with the know-how to be successful on the front line. This leads to pipeline gaps and
How I fix this:
I’ll review your existing programme and plug the gaps by giving you access to all the top of funnel hard skills knowledge I’ve gotten after building 3x teams that exited and helping 100+ others reach consistency in their pipeline and top of funnel efforts. By combining your enablement team’s product training with my hard skills knowledge there is only one outcome. High performance.
You run off an old playbook
It’s easy to say ‘’this worked for me so it should work for you’’. But that’s not how the world works and is certainly not how outbound works. Most leaders don’t have time to learn how outbound works now because they’re doing 10000+ other things. This leads to your team running off an old, outdated playbook that prospects don’t respond to anymore.
How I fix this
You get access to a domain expert in me with a proven track record across multiple industries and segments of producing top of funnel results. I’ll even provide the templates, playbook and scripts so you don’t have to. In just a couple of weeks we will change your team’s outbound tactics from 2015 - 2025 onwards through custom workshops that I teach in your use cases.
The packages
Every programme is unique, pricing starts at £10,000
Sharva Vadya
Senior BDR Manager @ Dayforce
How does it work?
Course Content Alignment
We distill all the golden insights from our conversations in the sales phase — skill gaps, areas for improvement, strengths, weaknesses and competitive opportunities into a course action plan including course length, syllabus and intensity.
We want every course to have the highest possible impact so we will focus it on the biggest impact areas to improve your results.
Course and Content Creation
We leverage your use cases, personas and existing customer portfolio to create a customized course that’s just right for your reps skill-level.
We take your message and teach reps to make it stand-out
We’ll use live examples using your use cases
All of our materials will be "on problem"
We believe customized is KING and want reps to experience a programme that is for their eyes only! No generic, one size fits all courses here.
Course Delivery, Rep Assessment & Feedback
Whilst we do the heavy lifting on the delivery we will also provide you with:
Visibility on the customized homework exercises the reps will complete so you can see progress
Weekly reports on your team so you can understand where they are doing well and could do with additional help
It’s important to know how your reps are doing, who is great and who is maybe not so engaged. We’re always happy to give you feedback on everything we see, both soft and hard skills.
Ongoing Consultation, Objectives Review & Handover
We don’t believe in just delivering training. We believe in results. That’s why we will help you at leadership level as well.
You’ll get 1:1 WhatsApp access to Chris for anything team strategy or tactics related.
We will have an end of course review where we look at whether the results we got are up to your expectations. They always are but for peace of mind we’ll tweak if they aren’t.
When you’re happy we will handover and I’ll send a written 1-page report on the programme and what my recommendations are for your team moving forwards.
We believe great training isn’t just about what you produce during a programme but how those lessons impact performance in the future.
I’ve built dozens of Outbound pipelines to date. Yours could be next:
Sharva Vadya
Senior BDR Manager @ Dayforce
I’ve helped the best, become the best…
Sharva Vadya
Senior BDR Manager @ Dayforce
